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加密货币和足球之间日益密切的关系正在重塑体育赞助,其中意大利甲级联赛处于领先地位。
Serie A club AC Milan has partnered with Telegram-based crypto casino TG. Casino, making the online gambling platform the club’s official regional iGaming partner in August 2024.
意甲俱乐部 AC 米兰已与基于 Telegram 的加密货币赌场 TG 合作。 Casino,该在线赌博平台于 2024 年 8 月成为俱乐部的官方区域 iGaming 合作伙伴。
This partnership will provide AC Milan fans with exclusive access to behind-the-scenes tours at the Milanello training ground and VIP experiences at the San Siro stadium.
此次合作将为 AC 米兰球迷提供米兰内洛训练场的幕后参观和圣西罗球场的 VIP 体验的独家机会。
Fans who hold TG. Casino’s $TGC tokens will benefit the most from this partnership.
持有TG的粉丝。 Casino 的 $TGC 代币将从此次合作中受益最多。
Holders of the tokens will be eligible for various experiences, including behind-the-scenes tours of the Milanello training ground and VIP experiences at the iconic San Siro stadium.
代币持有者将有资格获得各种体验,包括米兰内罗训练场的幕后游览以及标志性圣西罗球场的 VIP 体验。
By partnering with AC Milan, TG. Casino aims to expand its brand presence in the competitive iGaming market.
通过与 AC 米兰、TG 合作。 Casino 旨在扩大其在竞争激烈的 iGaming 市场中的品牌影响力。
This trend is not limited to Italian football. As sponsorship negotiations for the 2024–25 season reach record highs, the English Premier League has also welcomed cryptocurrency partnerships, contributing about £130 million to the league.
这种趋势不仅限于意大利足球。随着2024-25赛季的赞助谈判达到历史新高,英超联赛也迎来了加密货币合作伙伴,为联赛贡献了约1.3亿英镑。
This shift comes as gambling sponsorships, which have been a major source of revenue for many Premier League teams, are now facing tighter regulations.
这一转变发生之际,赌博赞助一直是许多英超球队的主要收入来源,但现在正面临更严格的监管。
As a result, clubs are actively seeking alternative revenue streams, making several crypto and Bitcoin start-ups appealing partners.
因此,俱乐部正在积极寻求替代收入来源,使一些加密货币和比特币初创企业成为有吸引力的合作伙伴。
Part of this increase in crypto sponsorships is due to clubs’ growing confidence in these financial firms.
加密货币赞助增加的部分原因是俱乐部对这些金融公司的信心不断增强。
A year ago, concerns about regulatory scrutiny made clubs hesitant to enter such partnerships, but now, with clearer regulations in place, they feel more secure.
一年前,出于对监管审查的担忧,俱乐部对于是否建立此类合作伙伴关系犹豫不决,但现在,有了更明确的监管规定,他们感到更加安全。
Moreover, crypto companies have adjusted their strategies, focusing more on brand awareness rather than direct sales.
此外,加密货币公司也调整了策略,更加注重品牌知名度而不是直接销售。
One notable deal in the Premier League is Kraken’s partnership with Tottenham Hotspur.
英超联赛中一项值得注意的交易是 Kraken 与托特纳姆热刺队的合作。
As one of the world’s largest cryptocurrency exchanges, Kraken has become the official crypto and Web3 partner for Tottenham in the 2024/25 season.
作为全球最大的加密货币交易所之一,Kraken 已成为托特纳姆热刺队 2024/25 赛季的官方加密货币和 Web3 合作伙伴。
This partnership goes beyond simply displaying the Kraken logo; it aims to use Web3 technologies to create new avenues for fan interaction, such as virtual experiences and blockchain-based rewards programs.
这种合作关系不仅仅是展示 Kraken 标志;它旨在利用 Web3 技术为粉丝互动创造新的途径,例如虚拟体验和基于区块链的奖励计划。
Another significant deal involves Manchester City and OKX, a well-known crypto exchange.
另一项重大交易涉及曼城和知名加密货币交易所 OKX。
Valued at $70 million, this partnership highlights the substantial investments crypto companies are willing to make to align with top-tier football clubs.
此次合作价值 7000 万美元,凸显了加密货币公司愿意与顶级足球俱乐部合作进行的大量投资。
With Manchester City’s strong international presence, OLX stands to improve its visibility in key markets.
凭借曼城强大的国际影响力,OLX 有望提高其在主要市场的知名度。
However, not all crypto-related sponsorships are with top clubs. Nottingham Forest has partnered with Floki, a cryptocurrency token inspired by Elon Musk’s Shiba Inu dog.
然而,并非所有与加密货币相关的赞助都来自顶级俱乐部。诺丁汉森林与 Floki 合作,这是一种受埃隆·马斯克 (Elon Musk) 的柴犬启发的加密货币代币。
This collaboration highlights the diverse range of crypto companies eager to enter the sports world, from major exchanges to niche tokens.
此次合作凸显了渴望进入体育界的各种加密货币公司,从主要交易所到利基代币。
Floki aims to leverage football’s global popularity to draw attention to its offerings and enhance its brand visibility within the competitive cryptocurrency market.
Floki 旨在利用足球的全球知名度来吸引人们对其产品的关注,并提高其在竞争激烈的加密货币市场中的品牌知名度。
Crypto sponsorships are also reaching beyond individual clubs to embrace major competitions.
加密货币赞助也超出了单个俱乐部的范围,涵盖了大型比赛。
Crypto.com has secured a sponsorship deal with UEFA’s Champions League that runs until 2027, highlighting the crypto industry’s ambition to align with Europe’s elite football tournaments.
Crypto.com 已与欧足联冠军联赛达成赞助协议,该协议有效期至 2027 年,凸显了加密行业与欧洲精英足球锦标赛保持一致的雄心。
This high-profile partnership gives crypto brands a place in the global football narrative, potentially exposing them to millions of fans worldwide.
这种备受瞩目的合作伙伴关系让加密货币品牌在全球足球叙事中占有一席之地,有可能让它们接触到全球数百万球迷。
Despite this growing trend, some Premier League clubs are approaching crypto partnerships cautiously.
尽管这种趋势不断增长,一些英超俱乐部仍在谨慎地建立加密货币合作伙伴关系。
The volatile nature of the cryptocurrency market has led many clubs to include protective clauses in their contracts, such as upfront payments and exit options in case of reputational harm.
加密货币市场的波动性导致许多俱乐部在合同中加入保护条款,例如预付款和声誉受损时的退出选择。
These measures reflect an understanding that while crypto sponsorships can be lucrative, they also carry risks due to market fluctuations and potential regulatory issues.
这些措施反映了一种认识,即虽然加密货币赞助可能利润丰厚,但它们也因市场波动和潜在的监管问题而带来风险。
The timing of these partnerships is particularly significant as the Premier League prepares for a ban on front-of-shirt gambling advertisements set for the 2026/27 season.
随着英超联赛准备在 2026/27 赛季禁止球衣正面赌博广告,这些合作伙伴关系的时机尤为重要。
In the 2023/24 season, eight Premier League teams had front-of-shirt gambling sponsors that generated nearly $80 million annually.
2023/24赛季,八支英超球队拥有球衣正面赌博赞助商,每年带来近8000万美元的收入。
With gambling sponsorships declining, cryptocurrency firms are seen as potential solutions to fill this financial gap.
随着赌博赞助的减少,加密货币公司被视为填补这一财务缺口的潜在解决方案。
However, not all Premier League teams have jumped on the crypto bandwagon.
然而,并非所有英超球队都加入了加密货币的行列。
Clubs like Brighton & Hove Albion, Brentford, Fulham, Ipswich, Liverpool, and AFC Bournemouth currently do not have crypto-related sponsors for the 2024/25 season.
布莱顿、布伦特福德、富勒姆、伊普斯维奇、利物浦和伯恩茅斯等俱乐部目前在 2024/25 赛季没有与加密货币相关的赞助商。
Some have shown interest in exploring such partnerships in the past, indicating that the landscape may change as the season progresses.
一些人过去曾表现出探索此类合作伙伴关系的兴趣,这表明随着季节的进展,情况可能会发生变化。
These partnerships often extend beyond financial backing; cryptocurrency companies aim to leverage blockchain technology to enhance fan engagement and create new revenue streams for clubs.
这些伙伴关系往往超出了财务支持的范畴;加密货币公司旨在利用区块链技术来提高球迷参与度并为俱乐部创造新的收入来源。
Some collaborations involve fan tokens or NFTs, providing supporters unique ways to connect with their favourite teams.
一些合作涉及粉丝代币或 NFT,为支持者提供与他们最喜欢的球队联系的独特方式。
As the 2024/25 Premier League season unfolds, the impact of these crypto partnerships will become clearer.
随着 2024/25 赛季英超联赛的展开,这些加密货币合作伙伴关系的影响将变得更加明显。
Clubs and their sponsors will closely monitor fan reactions and regulatory developments while assessing how well these collaborations perform.
俱乐部及其赞助商将密切关注球迷的反应和监管发展,同时评估这些合作的表现。
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