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市场运动来来去去,自然会占用大量加密氧气,但是表面下发生了更为显着的事情
Crypto market movements come and go, naturally taking up a lot of oxygen in any conversation about the industry. However, something far more remarkable has been happening beneath the surface in recent cycles.
加密市场的运动来来去去,自然会在任何关于该行业的对话中吸收很多氧气。但是,在最近的周期中,表面下发生了更为显着的事情。
The past few years have generally been great for new tokens, and with their launches come significant opportunities for wealth creation, such as airdrops.
过去的几年通常对新的代币非常好,随着它们的推出,诸如Airdrops之类的财富创造的机会很大。
Recently, I sat down with Animoca Brands co-founder and executive chairman Yat Siu at Consensus Hong Kong. He mentioned a figure that instantly cured any market anxiety. According to Chainalysis, $49 billion worth of airdrops were distributed directly to Web3 communities from 2021 to 2024.
最近,我与香港共识的Animoca Brands联合创始人和执行董事长Yat Siu坐下。他提到了一个立即治愈任何市场焦虑的数字。根据Chainalysis,从2021年到2024年,直接向Web3社区分发了价值490亿美元的空投。
“I can’t think of a larger private wealth generation event than that,” Siu noted.
Siu指出:“我想不出一个更大的私人财富一代活动。”
He’s entirely correct. Airdrops get users in at the ground floor and reward them for early support in ways traditional markets simply can’t or don’t. We can all share in one of the most significant wealth redistributions in recent history through this unique mechanism.
他是完全正确的。 AirDrops将用户带入底层,并以传统市场根本无法或不可能的方式奖励他们的早期支持。我们都可以通过这种独特的机制分享最近历史上最重要的财富再分配之一。
While current sentiment might make some think twice, there’s still great user and network value building in the background. Bear markets are temporary, but airdrops — and the ownership and community models they enable in crypto — are forever.
尽管当前的情感可能会三思而后行,但背景中仍然有出色的用户和网络价值构建。熊市是暂时的,但是气水 - 以及它们在加密货币中启用的所有权和社区模式 - 永远是永远的。
Airdrops transform ownership
空投转换所有权
Airdrops are much more than free tokens — they’re a relationship reimagining between platforms and users. The value they bring to protocols goes beyond inherent pricing.
空调不仅仅是免费代币 - 它们是平台和用户之间重新构想的关系。它们带给协议的价值超出了固有的定价。
In the traditional tech world, users have unfortunately gotten used to creating value and receiving nothing in return. This is the business model of many of today’s most prominent companies: feasting on information, extracting its value and selling to the highest bidder. When users don’t own their data, tech corporations weaponize it for revenue and influence.
在传统的技术世界中,不幸的是,用户已经习惯了创造价值和任何回报。这是当今许多最杰出的公司的业务模型:享受信息,提取其价值并卖给出价最高的人。当用户不拥有他们的数据时,技术公司将其武器化以获得收入和影响力。
Airdrops challenge this status quo. The model honors participation with ownership stakes and real-world value. If you use a project, airdrops posit that you should share in it. Passive users become active stakeholders who champion the ecosystem and bring it to new heights.
气滴挑战此现状。该模型以所有权赌注和现实世界的价值来表彰参与。如果您使用一个项目,则应将AirDrops放置在该项目中。被动用户成为主动利益相关者,他们拥护生态系统并将其提升到新的高度。
Recent: Kaito AI token defies influencer selling pressure with 50% price rally
最近:Kaito AI代币违反了有影响力的销售压力,价格为50%
The data and decision-making have-nots are in the driver’s seat for once. From layer 2s offering governance tokens to early users or projects rewarding backers, airdrops rewrite the ownership rulebook and create lasting protocol-user stickiness. This ownership unlocks engagement that often persists regardless of market conditions.
数据和决策使得驾驶员座位一次。从提供治理令牌的第2层到早期用户或奖励支持者的项目,Airdrops重写了所有权规则手册并创建持久的协议 - 用户粘性。该所有权释放了不管市场条件如何,通常会持续存在的参与度。
Airdrops create ecosystems
气流创建生态系统
Community makes or breaks projects in Web3. As Siu pointed out, network effects are one of the most valuable assets in digital economies. Airdrops have become a crypto cornerstone precisely because they bootstrap these effects.
社区在Web3中进行或打破项目。正如SIU指出的那样,网络效应是数字经济体中最有价值的资产之一。气流已经成为加密基石,正是因为它们引导了这些效果。
Airdrops seed those with skin in the game and fund thousands of microeconomies. Value flows between participants rather than being extracted by centralized entities, creating a flywheel of innovation that self-reinforces. Tokenholders become evangelists, developers, participants and builders — moving projects from speculation to sustainability in bull and bear markets.
在游戏中播种皮肤的人,并资助数千个微观经济学。价值在参与者之间流动而不是由集中实体提取,从而创造了一种自我增强的创新飞轮。代币持有人成为传教士,开发商,参与者和建筑商 - 将项目从投机转移到公牛和熊市的可持续性。
Some people try to game airdrops, while others are only motivated by profit. Teams are working on both counts to weed out bad actors and give preference to genuine supporters. Nonetheless, it’s hard to see the virtuous cycles of airdrops as anything but transformative. And, like we saw with Axie Infinity in the Philippines, they successfully onboard new crypto audiences.
有些人试图使用飞行器进行游戏,而另一些人仅是受利润的动机。团队正在努力淘汰不良演员,并偏爱真正的支持者。尽管如此,很难将气光的良性周期视为变革性。而且,就像我们在菲律宾与Axie Infinity看到的一样,他们成功地加入了新的加密观众。
Airdrops deliver enduring value
空投交付持久价值
Web3 wants active users who engage with protocols and actively benefit from them. If we grow, you grow. This ethos is what crypto is all about. It is also seen with node sales rewarding network decentralization and AI agents tracking data on the blockchain and paying users when used in training.
Web3希望活跃的用户可以与协议互动并积极从中受益。如果我们成长,您就会成长。这种精神是加密货币的全部目的。还可以看到节点销售奖励网络分散化和AI代理在培训中使用时跟踪数据并向用户付款的AI代理。
These functions unlock user and network value despite market ups and downs. Of course, there’s a financial upside, but governance rights, community belonging and genuine buy-in also exist. Then, if and when markets rebound, users are already strapped in for the ride and benefit from their loyalty.
尽管市场起伏不定,但这些功能仍可以解锁用户和网络价值。当然,还有一个财务上升空间,但是也存在治理权利,社区归属和真正的买入。然后,如果市场反弹,则已经被用户陷入困境并从忠诚度中受益。
What is the best advice in these rocky recent weeks? Forget about market movements and look at what airdrops deliver. $49 billion is nothing to sneeze at, nor are the very real and lasting connections and communities.
最近几周这些艰难的最佳建议是什么?忘记市场的机动,看看空调的交付。 490亿美元没有什么可打喷嚏的,也没有非常真实和持久的联系和社区。
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