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市場運動來來去去,自然會佔用大量加密氧氣,但是表面下發生了更為顯著的事情
Crypto market movements come and go, naturally taking up a lot of oxygen in any conversation about the industry. However, something far more remarkable has been happening beneath the surface in recent cycles.
加密市場的運動來來去去,自然會在任何關於該行業的對話中吸收很多氧氣。但是,在最近的周期中,表面下發生了更為顯著的事情。
The past few years have generally been great for new tokens, and with their launches come significant opportunities for wealth creation, such as airdrops.
過去的幾年通常對新的代幣非常好,隨著它們的推出,諸如Airdrops之類的財富創造的機會很大。
Recently, I sat down with Animoca Brands co-founder and executive chairman Yat Siu at Consensus Hong Kong. He mentioned a figure that instantly cured any market anxiety. According to Chainalysis, $49 billion worth of airdrops were distributed directly to Web3 communities from 2021 to 2024.
最近,我與香港共識的Animoca Brands聯合創始人和執行董事長Yat Siu坐下。他提到了一個立即治愈任何市場焦慮的數字。根據Chainalysis,從2021年到2024年,直接向Web3社區分發了價值490億美元的空投。
“I can’t think of a larger private wealth generation event than that,” Siu noted.
Siu指出:“我想不出一個更大的私人財富一代活動。”
He’s entirely correct. Airdrops get users in at the ground floor and reward them for early support in ways traditional markets simply can’t or don’t. We can all share in one of the most significant wealth redistributions in recent history through this unique mechanism.
他是完全正確的。 AirDrops將用戶帶入底層,並以傳統市場根本無法或不可能的方式獎勵他們的早期支持。我們都可以通過這種獨特的機制分享最近歷史上最重要的財富再分配之一。
While current sentiment might make some think twice, there’s still great user and network value building in the background. Bear markets are temporary, but airdrops — and the ownership and community models they enable in crypto — are forever.
儘管當前的情感可能會三思而後行,但背景中仍然有出色的用戶和網絡價值構建。熊市是暫時的,但是氣水 - 以及它們在加密貨幣中啟用的所有權和社區模式 - 永遠是永遠的。
Airdrops transform ownership
空投轉換所有權
Airdrops are much more than free tokens — they’re a relationship reimagining between platforms and users. The value they bring to protocols goes beyond inherent pricing.
空調不僅僅是免費代幣 - 它們是平台和用戶之間重新構想的關係。它們帶給協議的價值超出了固有的定價。
In the traditional tech world, users have unfortunately gotten used to creating value and receiving nothing in return. This is the business model of many of today’s most prominent companies: feasting on information, extracting its value and selling to the highest bidder. When users don’t own their data, tech corporations weaponize it for revenue and influence.
在傳統的技術世界中,不幸的是,用戶已經習慣了創造價值和任何回報。這是當今許多最傑出的公司的業務模型:享受信息,提取其價值並賣給出價最高的人。當用戶不擁有他們的數據時,技術公司將其武器化以獲得收入和影響力。
Airdrops challenge this status quo. The model honors participation with ownership stakes and real-world value. If you use a project, airdrops posit that you should share in it. Passive users become active stakeholders who champion the ecosystem and bring it to new heights.
氣滴挑戰此現狀。該模型以所有權賭注和現實世界的價值來表彰參與。如果您使用一個項目,則應將AirDrops放置在該項目中。被動用戶成為主動利益相關者,他們擁護生態系統並將其提升到新的高度。
Recent: Kaito AI token defies influencer selling pressure with 50% price rally
最近:Kaito AI代幣違反了有影響力的銷售壓力,價格為50%
The data and decision-making have-nots are in the driver’s seat for once. From layer 2s offering governance tokens to early users or projects rewarding backers, airdrops rewrite the ownership rulebook and create lasting protocol-user stickiness. This ownership unlocks engagement that often persists regardless of market conditions.
數據和決策使得駕駛員座位一次。從提供治理令牌的第2層到早期用戶或獎勵支持者的項目,Airdrops重寫了所有權規則手冊並創建持久的協議 - 用戶粘性。該所有權釋放了不管市場條件如何,通常會持續存在的參與度。
Airdrops create ecosystems
氣流創建生態系統
Community makes or breaks projects in Web3. As Siu pointed out, network effects are one of the most valuable assets in digital economies. Airdrops have become a crypto cornerstone precisely because they bootstrap these effects.
社區在Web3中進行或打破項目。正如SIU指出的那樣,網絡效應是數字經濟體中最有價值的資產之一。氣流已經成為加密基石,正是因為它們引導了這些效果。
Airdrops seed those with skin in the game and fund thousands of microeconomies. Value flows between participants rather than being extracted by centralized entities, creating a flywheel of innovation that self-reinforces. Tokenholders become evangelists, developers, participants and builders — moving projects from speculation to sustainability in bull and bear markets.
在遊戲中播種皮膚的人,並資助數千個微觀經濟學。價值在參與者之間流動而不是由集中實體提取,從而創造了一種自我增強的創新飛輪。代幣持有人成為傳教士,開發商,參與者和建築商 - 將項目從投機轉移到公牛和熊市的可持續性。
Some people try to game airdrops, while others are only motivated by profit. Teams are working on both counts to weed out bad actors and give preference to genuine supporters. Nonetheless, it’s hard to see the virtuous cycles of airdrops as anything but transformative. And, like we saw with Axie Infinity in the Philippines, they successfully onboard new crypto audiences.
有些人試圖使用飛行器進行遊戲,而另一些人僅是受利潤的動機。團隊正在努力淘汰不良演員,並偏愛真正的支持者。儘管如此,很難將氣光的良性週期視為變革性。而且,就像我們在菲律賓與Axie Infinity看到的一樣,他們成功地加入了新的加密觀眾。
Airdrops deliver enduring value
空投交付持久價值
Web3 wants active users who engage with protocols and actively benefit from them. If we grow, you grow. This ethos is what crypto is all about. It is also seen with node sales rewarding network decentralization and AI agents tracking data on the blockchain and paying users when used in training.
Web3希望活躍的用戶可以與協議互動並積極從中受益。如果我們成長,您就會成長。這種精神是加密貨幣的全部目的。還可以看到節點銷售獎勵網絡分散化和AI代理在培訓中使用時跟踪數據並向用戶付款的AI代理。
These functions unlock user and network value despite market ups and downs. Of course, there’s a financial upside, but governance rights, community belonging and genuine buy-in also exist. Then, if and when markets rebound, users are already strapped in for the ride and benefit from their loyalty.
儘管市場起伏不定,但這些功能仍可以解鎖用戶和網絡價值。當然,還有一個財務上升空間,但是也存在治理權利,社區歸屬和真正的買入。然後,如果市場反彈,則已經被用戶陷入困境並從忠誠度中受益。
What is the best advice in these rocky recent weeks? Forget about market movements and look at what airdrops deliver. $49 billion is nothing to sneeze at, nor are the very real and lasting connections and communities.
最近幾週這些艱難的最佳建議是什麼?忘記市場的機動,看看空調的交付。 490億美元沒有什麼可打噴嚏的,也沒有非常真實和持久的聯繫和社區。
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