阿迪达斯和 Crypto 联手提升 Web3 游戏水平

阿迪达斯与 Crypto: The Game 合作，这是一款基于以太坊区块链的在线幸存者游戏，为玩家创建自定义挑战。参与者可以竞标阿迪达斯运动服皮肤，从而在比赛中获得优势，这标志着该品牌继续进军 NFT 市场。

Adidas and Crypto: The Game Forge Strategic Alliance to Elevate Web3 Gaming Experience

阿迪达斯和 Crypto：Game Forge 战略联盟提升 Web3 游戏体验

German sportswear giant Adidas has made a bold move into the burgeoning Web3 gaming landscape by partnering with Crypto: The Game, a popular internet survival game built on Ethereum's innovative layer-2 network, Base. This strategic alliance marks a significant step forward for both companies, promising to enhance the gaming experience for players while further solidifying Adidas' position as a pioneer in the NFT space.

德国运动服装巨头阿迪达斯与 Crypto: The Game 合作，大胆进军新兴的 Web3 游戏领域，Crypto: The Game 是一款基于以太坊创新的第 2 层网络 Base 构建的流行互联网生存游戏。这一战略联盟标志着两家公司向前迈出了重要一步，承诺增强玩家的游戏体验，同时进一步巩固阿迪达斯作为 NFT 领域先驱的地位。

Crypto: The Game has captivated the gaming community with its unique blend of strategy and competition, where players vie for a substantial pool of ETH by completing challenging tasks and eliminating opponents. The game's second season, which concluded its public mint in early April, attracted a staggering 800 players eager to test their skills. To participate, players had to acquire a non-fungible token (NFT) for 0.1 ETH (approximately $350 at current market value).

Crypto: 该游戏以其独特的策略和竞争结合吸引了游戏社区，玩家通过完成具有挑战性的任务并消灭对手来争夺大量 ETH。该游戏的第二个赛季于 4 月初结束了公开发行，吸引了 800 名渴望测试自己技能的玩家，数量之多令人震惊。要参与，玩家必须以 0.1 ETH（按当前市场价值计算约为 350 美元）购买不可替代代币 (NFT)。

As the game progresses, only the fittest and most astute players remain. At the time of writing, just 571 players have managed to survive the relentless competition, with another round of eliminations set to unfold in a matter of hours. Amidst this intense battle for survival, the Adidas partnership has emerged as a game-changer.

随着游戏的进行，只有最健康、最精明的玩家才能留下来。截至撰写本文时，只有 571 名玩家在这场无情的竞争中幸存下来，新一轮淘汰赛将在几个小时内展开。在这场激烈的生存之战中，阿迪达斯的合作伙伴关系改变了游戏规则。

According to an official announcement from the game's X account, the Adidas collaboration aims to introduce "a custom challenge" into the fray. Sources close to the matter have revealed that players will soon have the opportunity to bid on exclusive Adidas tracksuit skins that grant an advantage in the game, empowering them to outmaneuver their rivals.

根据游戏 X 帐户的官方公告，阿迪达斯的合作旨在将“定制挑战”引入战斗中。知情人士透露，玩家很快将有机会竞标独家阿迪达斯运动服皮肤，这可以在游戏中获得优势，使他们能够智取对手。

This strategic partnership is not merely a marketing ploy; it reflects Adidas' deep commitment to embracing the transformative potential of Web3. In 2021, the brand made waves in the NFT market by releasing 30,000 units of its Into The Metaverse tokens, which sold out in record time. Furthermore, Adidas secured a high-profile collaboration with the renowned Bored Ape Yacht Club, further cementing its status as a trendsetter in the digital realm.

这种战略合作伙伴关系不仅仅是一种营销策略；它反映了阿迪达斯对拥抱 Web3 变革潜力的坚定承诺。 2021 年，该品牌发行了 30,000 个 Into The Metaverse 代币，在 NFT 市场掀起了波澜，这些代币在创纪录的时间内售罄。此外，阿迪达斯还与著名的 Bored Ape 游艇俱乐部达成了高调合作，进一步巩固了其作为数字领域潮流引领者的地位。

Despite the recent downturn in NFT popularity, Adidas has remained steadfast in its belief in the technology's long-term value. In 2023, the company launched its Into ALTS by Adidas NFT collection, offering holders of its previous NFT collection the opportunity to burn their tokens in exchange for exclusive perks and virtual wearables.

尽管最近 NFT 的受欢迎程度有所下降，但阿迪达斯仍然坚信该技术的长期价值。 2023 年，该公司推出了 Into ALTS by Adidas NFT 系列，为之前 NFT 系列的持有者提供了销毁代币的机会，以换取独家福利和虚拟可穿戴设备。

The Adidas-Crypto: The Game partnership is a testament to both companies' unwavering commitment to innovation and their shared vision of a future where digital experiences seamlessly intertwine with the physical world. As the Web3 gaming market continues to evolve, this alliance is poised to redefine what is possible in the realm of immersive entertainment.

Adidas-Crypto: The Game 合作伙伴关系证明了两家公司对创新的坚定承诺以及对数字体验与物理世界无缝交织的未来的共同愿景。随着 Web3 游戏市场的不断发展，这个联盟将重新定义沉浸式娱乐领域的可能性。