阿迪達斯和 Crypto 聯手提升 Web3 遊戲水平

阿迪達斯與 Crypto: The Game 合作，這是一款基於以太坊區塊鏈的線上倖存者遊戲，為玩家創建自訂挑戰。參與者可以競標阿迪達斯運動服皮膚，從而在比賽中獲得優勢，這標誌著該品牌繼續進入 NFT 市場。

Adidas and Crypto: The Game Forge Strategic Alliance to Elevate Web3 Gaming Experience

阿迪達斯與 Crypto：Game Forge 策略聯盟提升 Web3 遊戲體驗

German sportswear giant Adidas has made a bold move into the burgeoning Web3 gaming landscape by partnering with Crypto: The Game, a popular internet survival game built on Ethereum's innovative layer-2 network, Base. This strategic alliance marks a significant step forward for both companies, promising to enhance the gaming experience for players while further solidifying Adidas' position as a pioneer in the NFT space.

德國運動服裝巨頭阿迪達斯與 Crypto: The Game 合作，大膽進軍新興的 Web3 遊戲領域，Crypto: The Game 是一款基於以太坊創新的第 2 層網絡 Base 構建的流行互聯網生存遊戲。這個策略聯盟標誌著兩家公司向前邁出了重要一步，承諾增強玩家的遊戲體驗，同時進一步鞏固阿迪達斯作為 NFT 領域先驅的地位。

Crypto: The Game has captivated the gaming community with its unique blend of strategy and competition, where players vie for a substantial pool of ETH by completing challenging tasks and eliminating opponents. The game's second season, which concluded its public mint in early April, attracted a staggering 800 players eager to test their skills. To participate, players had to acquire a non-fungible token (NFT) for 0.1 ETH (approximately $350 at current market value).

Crypto: 遊戲以其獨特的策略和競爭結合吸引了遊戲社區，玩家透過完成具有挑戰性的任務並消滅對手來爭奪大量 ETH。該遊戲的第二個賽季於 4 月初結束了公開發行，吸引了 800 名渴望測試自己技能的玩家，數量之多令人震驚。要參與，玩家必須以 0.1 ETH（以當前市場價值計算約為 350 美元）購買不可替代代幣 (NFT)。

As the game progresses, only the fittest and most astute players remain. At the time of writing, just 571 players have managed to survive the relentless competition, with another round of eliminations set to unfold in a matter of hours. Amidst this intense battle for survival, the Adidas partnership has emerged as a game-changer.

隨著遊戲的進行，只有最健康、最精明的玩家才能留下來。截至撰寫本文時，只有 571 名玩家在這場無情的競爭中倖存下來，新一輪淘汰賽將在幾個小時內展開。在這場激烈的生存之戰中，阿迪達斯的合作夥伴關係改變了遊戲規則。

According to an official announcement from the game's X account, the Adidas collaboration aims to introduce "a custom challenge" into the fray. Sources close to the matter have revealed that players will soon have the opportunity to bid on exclusive Adidas tracksuit skins that grant an advantage in the game, empowering them to outmaneuver their rivals.

根據遊戲 X 帳戶的官方公告，阿迪達斯的合作旨在將「自訂挑戰」引入戰鬥中。知情人士透露，玩家很快將有機會競標獨家阿迪達斯運動服皮膚，這可以在遊戲中獲得優勢，使他們能夠智取對手。

This strategic partnership is not merely a marketing ploy; it reflects Adidas' deep commitment to embracing the transformative potential of Web3. In 2021, the brand made waves in the NFT market by releasing 30,000 units of its Into The Metaverse tokens, which sold out in record time. Furthermore, Adidas secured a high-profile collaboration with the renowned Bored Ape Yacht Club, further cementing its status as a trendsetter in the digital realm.

這種策略夥伴關係不僅僅是一種行銷策略；它反映了阿迪達斯對擁抱 Web3 變革潛力的堅定承諾。 2021 年，該品牌發行了 30,000 個 Into The Metaverse 代幣，在 NFT 市場掀起了波瀾，這些代幣在創紀錄的時間內售罄。此外，阿迪達斯還與著名的 Bored Ape 遊艇俱樂部達成了高調合作，進一步鞏固了其作為數位領域潮流引領者的地位。

Despite the recent downturn in NFT popularity, Adidas has remained steadfast in its belief in the technology's long-term value. In 2023, the company launched its Into ALTS by Adidas NFT collection, offering holders of its previous NFT collection the opportunity to burn their tokens in exchange for exclusive perks and virtual wearables.

儘管最近 NFT 的受歡迎程度有所下降，但阿迪達斯仍然堅信該技術的長期價值。 2023 年，該公司推出了 Into ALTS by Adidas NFT 系列，為先前 NFT 系列的持有者提供了銷毀代幣的機會，以換取獨家福利和虛擬穿戴裝置。

The Adidas-Crypto: The Game partnership is a testament to both companies' unwavering commitment to innovation and their shared vision of a future where digital experiences seamlessly intertwine with the physical world. As the Web3 gaming market continues to evolve, this alliance is poised to redefine what is possible in the realm of immersive entertainment.

Adidas-Crypto: The Game 合作夥伴關係證明了兩家公司對創新的堅定承諾以及對數位體驗與物理世界無縫交織的未來的共同願景。隨著 Web3 遊戲市場的不斷發展，這個聯盟將重新定義沉浸式娛樂領域的可能性。