可寻址的发布每个钱包成本（CPW），这是一种旨在改善DAPP用户获取跟踪的新指标

该公司声称，与传统的Web2营销相比，CPW提供了更精确的用户参与度量度

Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric that aims to improve user acquisition tracking for decentralized applications (DApps) and blockchain businesses, the company announced on Jan. 21.

该公司于1月21日宣布，Web3营销公司已推出了每个钱包（CPW）的成本，该公司旨在改善分散应用程序（DAPP）和区块链业务的用户获取跟踪。

The company claims that the new metric provides a more precise measure of user engagement compared to traditional Web2 marketing, which uses metrics such as customer acquisition cost (CAC) and cost per click (CPC) to track user engagement.

该公司声称，与传统的Web2营销相比，新的指标提供了更精确的用户参与度量度，该营销使用客户获取成本（CAC）和每次点击成本（CPC）等指标来跟踪用户参与度。

A lower CPA means customer acquisition is more efficient, while a lower CPC indicates that businesses are implementing more cost-effective ad campaigns.

较低的CPA意味着客户获取更有效，而较低的CPC表示企业正在实施更具成本效益的广告系列。

However, Addressable claims that CPW would allow businesses to determine which users are “high-value” and are more likely to get converted into their marketing funnels, ultimately helping them optimize their marketing efforts and avoid “bots.”

但是，可解决的说法是CPW将允许企业确定哪些用户是“高价值”，并且更有可能将其转换为营销渠道，最终帮助他们优化营销工作并避免“机器人”。

Users with wallets more likely to convert to crypto products

钱包的用户更有可能转换为加密产品

Addressable chief operating officer and co-founder Asaf Nadler told Cointelegraph that their analysis data showed that users who have a wallet are more likely to convert to crypto products:

可寻址的首席运营官兼联合创始人Asaf Nadler告诉Cointelegraph，他们的分析数据表明，拥有钱包的用户更有可能将其转换为加密产品：

"This makes CPW a more effective metric in the long run. Traditional metrics like CPC or CPM often fail to identify which users have high intent and which ones are simply low-quality traffic, like users who may not be interested in their products."

“从长远来看，CPW使CPW成为更有效的指标。CPC或CPM（例如CPM）通常无法确定哪些用户具有很高的意图，哪些用户只是低质量的流量，例如可能对产品不感兴趣的用户。”

He added:

他补充说：

"For the first time, crypto companies can accurately measure which campaigns drive engaged, high-value users, rather than wasting resources on bots or 'normies' who are unlikely to convert."

“第一次，加密公司可以准确地衡量哪些广告系列驱动着参与的高价值用户，而不是浪费不太可能转换的机器人或'规范'的资源。”

In a press release, Addressable said the new Web3-native acquisition metric could help crypto projects to "easily track how many users become active participants in DeFi protocols, wallets or exchanges."

在新闻稿中，Prosserable表示，新的Web3-Nenative Acquisition Metric可以帮助加密项目“轻松跟踪有多少用户在Defi协议，钱包或交易所中成为积极参与者”。

Effect of wallet ownership on engagement, logins and conversions. Source: Addressable

钱包所有权对参与，登录和转换的影响。来源：可寻址

The company also noted that the new metric could be used to measure the effectiveness of influencer marketing campaigns, which are becoming increasingly popular in the crypto industry.

该公司还指出，新指标可用于衡量有影响力的营销活动的有效性，这些活动在加密行业变得越来越受欢迎。

“We are excited to introduce CPW as the definitive metric for user acquisition in Web3. By shifting the focus from ad clicks to engaged wallet users, we can provide a true measure of campaign success and help brands maximize their ROI,” said Nadler.

“我们很高兴将CPW作为Web3中用户获取的确定性指标。通过将焦点从广告点击转移到订婚的钱包用户，我们可以提供真正的广告系列成功率，并帮助品牌最大化其投资回报率。”纳德勒说。

While CPW primarily targets retail user acquisition, the broader crypto industry is also shifting focus toward institutional adoption.

尽管CPW主要针对零售用户获取，但更广泛的加密行业也将专注于机构采用。

Etherealize, a marketing firm backed by the Ethereum Foundation, launched to educate institutions on blockchain and Ether (ETH), as reported by Cointelegraph.

由Cointelegraph报道，由以太坊基金会支持的营销公司Etherealize是一家由以太坊基金会支持的营销公司，旨在对机构进行区块链和Ether（ETH）的教育。

Etherealize co-founder Grant Hummer said the company wants to bring “all of Wall Street onto Ethereum rails.”

Ethealize联合创始人Grant Hummer表示，该公司希望将“全华尔街的所有地方进入以太坊轨道”。