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TON 基金會投資總監 Justin Hyun 表示,Telegram 上基於區塊鏈的迷你應用程式(稱為迷你應用程式)為大規模區塊鏈採用提供了潛在途徑。這些應用程式在 Telegram 訊息應用程式中提供用戶友好的功能,無縫地向用戶介紹區塊鏈技術,而無需明確的教育。 Hyun 認為,透過提供簡單的用例並利用 Telegram 的廣泛用戶群(每月超過 8 億活躍用戶),迷你應用程式可以幫助未來 5 億用戶加入區塊鏈。
Telegram's Mini Apps: A Trojan Horse for Mass Blockchain Adoption
Telegram 的迷你應用程式:大規模採用區塊鏈的特洛伊木馬
Telegram's blockchain-based Mini Apps, also known as Mini Apps, have emerged as a potential catalyst for widespread blockchain adoption. Justin Hyun, Director of Investments at TON Foundation, believes that these mini-decentralized applications (DApps) can serve as a "Trojan horse" to introduce a vast audience to blockchain technology without requiring explicit education or comprehension.
Telegram 基於區塊鏈的迷你應用程式(也稱為迷你應用程式)已成為區塊鏈廣泛採用的潛在催化劑。 TON 基金會投資總監 Justin Hyun 認為,這些迷你去中心化應用程式(DApp)可以充當“特洛伊木馬”,向廣大受眾介紹區塊鏈技術,而無需明確的教育或理解。
"Our thesis is to bring more users onto the blockchain without even needing to educate them about the blockchain," Hyun told Cointelegraph. "It's a Trojan horse way to say: look, you're letting in all these user-friendly DApps, and we won't even necessarily call them DApps […] It's just Telegram Mini Apps that they're using whether that's inside their channels."
「我們的主題是讓更多用戶使用區塊鏈,甚至不需要對他們進行區塊鏈教育,」Hyun 告訴 Cointelegraph。 「這是一種特洛伊木馬的說法:看,你讓所有這些用戶友好的 DApp 進入,我們甚至不一定稱它們為 DApp […] 他們正在使用的只是 Telegram 迷你應用程序,無論這是否在他們的內部頻道。”
Telegram Mini Apps, launched in 2020, represent an open platform that allows Web3 businesses to seamlessly integrate crypto-friendly applications within Telegram's messaging environment. The initiative, a collaboration between Telegram, The Open Network (TON) Foundation, and Tencent, aims to establish a comprehensive super-app platform.
Telegram Mini Apps 於 2020 年推出,代表了一個開放平台,讓 Web3 企業在 Telegram 的訊息傳遞環境中無縫整合加密友善的應用程式。該倡議是 Telegram、開放網路 (TON) 基金會和騰訊之間的合作,旨在建立一個全面的超級應用平台。
Hyun emphasizes the importance of straightforward and intuitive use cases that minimize the need for technical knowledge or awareness of blockchain principles for mass adoption:
Hyun 強調了簡單直觀的用例的重要性,這些用例可以最大限度地減少對技術知識或對區塊鏈原理的認識的需求,以實現大規模採用:
"We believe mass adoption really comes in the form of simple use cases in the beginning, and then there will be drop-offs of more sophisticated users going into different types of use cases. But bringing 500 million people on-chain by 2028 — which is our goal — is going to require use cases that interact with the blockchain without the user knowing that in the front end."
「我們相信大規模採用一開始確實以簡單用例的形式出現,然後越來越多的複雜用戶會進入不同類型的用例。但到 2028 年,鏈上人數將達到 5 億人——這是我們的目標——需要與區塊鏈互動的用例,而用戶在前端不知道這一點。”
Certain Telegram Mini Apps will incorporate Web3-specific financial incentives to encourage user engagement, further enhancing their allure.
某些 Telegram 迷你應用程式將納入 Web3 特定的財務激勵措施,以鼓勵用戶參與,進一步增強其吸引力。
Telegram, with its immense reach as the world's third-largest messenger app by monthly downloads, boasts over 800 million active users globally. The platform recently unveiled an advertising platform that leverages the TON blockchain for payment processing.
以每月下載量計算,Telegram 是全球第三大通訊應用程序,影響力巨大,在全球擁有超過 8 億活躍用戶。該平台最近推出了一個利用 TON 區塊鏈進行支付處理的廣告平台。
As of March 1st, Telegram channel owners in over 100 countries have the opportunity to generate revenue through their channels, receiving 50% of the advertising revenue generated by Telegram.
截至 3 月 1 日,100 多個國家的 Telegram 頻道擁有者有機會透過其頻道創造收入,獲得 Telegram 產生的廣告收入的 50%。
TON Foundation, committed to fostering community growth, launched a $115 million incentive program on March 20th, allocating funds towards token mining, user incentives, airdrops, developer ecosystem support, and liquidity pool boosts.
致力於促進社區發展的 TON 基金會於 3 月 20 日推出了 1.15 億美元的激勵計劃,將資金分配給代幣挖礦、用戶激勵、空投、開發者生態系統支援和流動性池提升。
Telegram's Mini Apps, coupled with the platform's vast user base and financial incentives, present an unprecedented opportunity for blockchain integration and adoption. The "Trojan horse" approach employed by these mini-decentralized applications, combined with the allure of financial rewards, could pave the way for the next wave of blockchain users, significantly accelerating the realization of mass adoption.
Telegram 的迷你應用程序,加上該平台龐大的用戶群和財務激勵措施,為區塊鏈整合和採用提供了前所未有的機會。這些小型去中心化應用程式採用的「特洛伊木馬」方法,加上經濟獎勵的誘惑,可以為下一波區塊鏈用戶鋪平道路,顯著加速實現大規模採用。
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