Sora Turbo 和 Gemini 2.0 標誌著創意產業和人工智慧代理時代的關鍵時刻

上週，OpenAI 推出了文字到影片生成人工智慧 (AI) 工具「Sora」。該公司於 2024 年 2 月首次預覽了該工具，但表示 Sora 的功能自那時以來已經不斷發展，因此他們將最新版本稱為「Sora Turbo」。

AI, Artificial Intelligence, ChatGPT, generative AI, Gemini 2.0, Google, Grok, OpenAI, Sora, text-to-video, X.

AI、人工智慧、ChatGPT、生成式 AI、Gemini 2.0、Google、Grok、OpenAI、Sora、文字到影片、X.

Hot Topics in AI: OpenAI’s Sora text-to-video generative AI tool now available to some users

人工智慧熱門話題：OpenAI 的 Sora 文字到影片生成人工智慧工具現已向部分用戶開放

OpenAI recently launched its text-to-video generative artificial intelligence (AI) tool, codenamed “Sora.” While the company first previewed this tool in February 2024, they claim that Sora’s capabilities have evolved significantly since then, prompting them to dub the latest version “Sora Turbo.” Notably, OpenAI is currently making this tool available to ChatGPT Plus and Pro users.

OpenAI 最近推出了其文字到影片生成人工智慧 (AI) 工具，代號為「Sora」。雖然該公司於 2024 年 2 月首次預覽了該工具，但他們聲稱自那時以來，Sora 的功能已經發生了顯著發展，促使他們將最新版本稱為「Sora Turbo」。值得注意的是，OpenAI 目前正在向 ChatGPT Plus 和 Pro 用戶提供此工具。

However, the company is heavily restricting access, leaving many people—including me—unable to try the tool immediately after its launch.

然而，該公司嚴格限制訪問，導致包括我在內的許多人無法在該工具推出後立即嘗試該工具。

For those with access, Sora Turbo allows users to create up to 50 videos per month at 480p resolution for GPT Plus subscribers, while GPT Pro subscribers can create up to 10x more videos at higher resolutions, including 1080p. Currently, videos max out at 20 seconds, and users can blend their assets with AI-generated elements or create entirely new content from text prompts.

對於有訪問權限的用戶，Sora Turbo 允許用戶每月為 GPT Plus 訂閱者創建最多 50 個 480p 分辨率的視頻，而 GPT Pro 訂閱者可以以更高分辨率（包括 1080p）創建最多 10 倍的視頻。目前，影片長度最長為 20 秒，用戶可以將其資源與 AI 生成的元素混合，或根據文字提示創建全新的內容。

The release of text-to-video tools like Sora marks a pivotal moment for the creative industry. On the one hand, businesses will likely leverage these tools to produce high-quality marketing materials quickly and at a fraction of the cost of traditional production methods. Similarly, independent creators can craft videos for personal projects or even indie films that rival professional studio output. These tools have the potential to level the field in video production and allow anyone with a creative vision to bring their ideas to life.

Sora 等文字轉影片工具的發布標誌著創意產業的關鍵時刻。一方面，企業可能會利用這些工具快速生產高品質的行銷材料，而成本只是傳統生產方法的一小部分。同樣，獨立創作者可以為個人專案製作視頻，甚至可以與專業工作室的作品相媲美的獨立電影。這些工具有潛力提升影片製作領域的水平，讓任何有創意的人都能將他們的想法變成現實。

However, text-to-video AI also introduces new risks, including potential misuse in creating deepfakes. As these tools become more accessible, bad actors and trolls will try to exploit this technology to deceive others. We’ve already seen similar issues arise with text-to-image and text-to-audio AI, and text-to-video is poised to become the next attack vector.

然而，文字轉影片的人工智慧也帶來了新的風險，包括在創建深度偽造品時可能被濫用。隨著這些工具變得越來越容易使用，不良行為者和巨魔將試圖利用這項技術來欺騙他人。我們已經看到文字轉圖像和文字轉音訊人工智慧出現了類似的問題，而文字轉視訊有望成為下一個攻擊媒介。

Google launches Gemini 2.0 and enters the era of AI Agents

Google推出Gemini 2.0，進入AI Agent時代

Last week, Google (NASDAQ: GOOGL) announced its latest AI innovation: Gemini 2.0, which the company describes as its most advanced multimodal model yet. In their official announcement, they even go as far as to say that Gemini 2.0 will usher in a new era of “agentic” AI, enabling the creation of autonomous agents designed to simplify everyday tasks.

上週，Google（納斯達克股票代碼：GOOGL）宣布了其最新的人工智慧創新：Gemini 2.0，該公司將其描述為迄今為止最先進的多模式模型。在官方聲明中，他們甚至表示 Gemini 2.0 將迎來「代理」人工智慧的新時代，從而能夠創建旨在簡化日常任務的自主代理。

One of the first applications of Google’s AI agent powered by Gemini is Project Mariner, a Google Chrome extension currently in beta testing. Mariner acts as an AI-powered virtual assistant, capable of autonomously executing tasks like adding items to shopping carts, gathering information from multiple websites, and advising users on optimal strategies in games. However, to ensure safety and responsible use, Google says that Mariner will require a human somewhere in the operating loop at the moment, requiring user confirmation before the AI agent takes final action on things like making purchases.

由 Gemini 提供支援的 Google AI 代理程式的首批應用程式之一是 Project Mariner，這是一款目前正在進行 Beta 測試的 Google Chrome 擴充功能。 Mariner 充當人工智慧驅動的虛擬助手，能夠自主執行任務，例如將商品添加到購物車、從多個網站收集資訊以及為用戶提供遊戲中的最佳策略建議。然而，為了確保安全和負責任的使用，Google表示，Mariner 目前需要有人參與操作循環，在人工智慧代理商對購買等事情採取最終行動之前需要用戶確認。

Google’s announcement signals that AI agents are becoming a significant focus for the industry. Unlike chatbots, which serve as enhanced search engines, AI agents introduce an entirely new use case. These tools can perform complex tasks autonomously, but their adoption may require re-education for users unfamiliar with this type of technology. While chatbots like ChatGPT have become second nature for many and were rather intuitive for most, AI agents are something entirely different. There is no direct digital substitute for their functionality, and that gap may make adoption slower than expected.

谷歌的聲明表明人工智慧代理正在成為該行業的一個重要焦點。與充當增強型搜尋引擎的聊天機器人不同，人工智慧代理引入了一個全新的用例。這些工具可以自主執行複雜的任務，但它們的採用可能需要對不熟悉此類技術的使用者進行重新教育。雖然像 ChatGPT 這樣的聊天機器人已經成為許多人的第二天性，對大多數人來說相當直觀，但人工智慧代理卻完全不同。它們的功能沒有直接的數位替代品，這種差距可能會使採用速度慢於預期。

I see accessibility and ease of use as one of the biggest challenges for the average AI user. I feel that AI agent workflows will be so unfamiliar to this group that they will need some sort of training or education before they can dive into these systems.

我認為可訪問性和易用性是普通人工智慧用戶面臨的最大挑戰之一。我覺得人工智慧代理工作流程對於這個群體來說非常陌生，他們需要接受某種訓練或教育才能深入了解這些系統。

X makes Grok free and adds Tweet analysis features

X 使 Grok 免費並添加了推文分析功能

Meanwhile, X (formerly Twitter) expanded access to its internal AI chatbot, Grok, by making it free for all users. Previously available only to X Premium subscribers, Grok has also received two more notable upgrades, including enhanced text-to-image generation and a new feature for analyzing tweets.

同時，X（前身為 Twitter）透過向所有用戶免費開放其內部人工智慧聊天機器人 Grok 的存取權限。 Grok 以前僅適用於 X Premium 訂閱者，現在還獲得了兩項更顯著的升級，包括增強的文本到圖像生成和用於分析推文的新功能。

While its image generation capabilities are impressive, its text-to-text outputs fall short of industry standard. That being said, the Grok Analysis tool is the standout feature. It allows users to break down tweets into digestible summaries with context and links to related news or background information.

雖然其圖像生成功能令人印象深刻，但其文字到文字的輸出未達到行業標準。話雖這麼說，Grok 分析工具是最突出的功能。它允許用戶將推文分解為易於理解的摘要，其中包含上下文以及相關新聞或背景資訊的連結。

While I find this tool useful, I still find it flawed. For instance, when I asked a follow-up question about an analyzed tweet, Grok seemed to “forget” the initial context, leading to fragmented conversations rather than a continuous dialogue from the first message sent.

雖然我發現這個工具很有用，但我仍然發現它有缺陷。例如，當我詢問有關分析推文的後續問題時，Grok 似乎「忘記」了最初的上下文，導致對話支離破碎，而不是從發送的第一則訊息開始進行連續對話。

Despite integrating into X’s ecosystem, Grok still lags behind leading AI chatbots like GPT-4, Claude 3.5, and Google’s Gemini 2.0.

儘管融入了 X 的生態系統，Grok 仍然落後於 GPT-4、Claude 3.5 和 Google Gemini 2.0 等領先的人工智慧聊天機器人。