矮胖企鵝：與沃爾瑪合作，數位物理 NFT 轟動效應飆升

Pudgy Penguins 是一個曾經陷入困境的 NFT 系列，現在已經聲名鵲起，超越了 Bored Ape Yacht Club 和 Azuki 等競爭對手。在連續創業家盧卡·施內茨勒(Luca Schnetzler) 的領導下，Igloo 公司透過實現收入來源多元化、透過沃爾瑪分銷擴展到零售領域，以及向NFT 所有者提供實體玩具銷售的特許權使用費，重振了品牌。這項創新策略推動 Pudgy Penguins 成為全球表現最好的 NFT 項目，總市值超過 4 億美元，底價不斷上漲，顯示 NFT 在實體世界的認可度不斷提高。

Pudgy Penguins: A Digital-to-Physical Phenomenon Soaring in the NFT Market

矮胖企鵝：NFT 市場飆升的數字到實體現象

Stepping away from the realm of Bored Apes, a new king has emerged in the NFT arena, commanding attention with its adorable aquatic denizens: The Pudgy Penguins. Backed by a strategic partnership with retail giant Walmart, The Igloo Co., the company behind this captivating collection, has catapulted its Penguins to the forefront of the digital collectibles space.

遠離無聊猿的王國，NFT 舞台上出現了一位新王，以其可愛的水生居民：矮胖企鵝吸引了人們的注意。在與零售巨頭沃爾瑪的策略合作夥伴關係的支持下，The Igloo Co.（這個迷人系列的背後公司）已將其企鵝推向了數位收藏品領域的最前沿。

Aisle 17: A Haven for Pudgy Penguins

17 號走道：矮胖企鵝的天堂

In the North Bergen, New Jersey branch of Walmart, amidst the vibrant toy aisle, a remarkable transformation is taking place. Despite the festive season having long passed, one item stands out as an undeniable crowd-pleaser, flying off the shelves at an astonishing pace: Pudgy Penguins, the lovable plush counterparts of a celebrated NFT collection.

在沃爾瑪新澤西州北卑爾根分店，在充滿活力的玩具貨架中，正在發生顯著的轉變。儘管節日早已過去，但有一件商品無可否認地受到大眾歡迎，並以驚人的速度被搶購一空：矮胖企鵝，著名 NFT 系列中可愛的毛絨玩具。

These adorable creatures, known as Pudgy Penguins, boast cheerful hues, petite beaks, and endearingly round faces. Their whimsical charm has captivated all who encounter them, propelling their physical iterations into instant bestsellers. Polar Pete, an 8-inch yellow penguin adorned with a polar bear-adorned hat and a carrot in hand, is just one example of the irresistible appeal of these cuddly companions. Cowboy Carl, a black-sunglassed, tall-hatted penguin, exudes a playful and adventurous spirit that has made him a favorite among collectors and enthusiasts alike.

這些可愛的生物被稱為矮胖企鵝，擁有歡快的色調、嬌小的喙和可愛的圓臉。他們異想天開的魅力吸引了所有遇到他們的人，推動他們的實體迭代立即成為暢銷書。北極皮特 (Polar Pete) 是一隻 8 英寸的黃色企鵝，戴著一頂北極熊裝飾的帽子，手裡拿著一根胡蘿蔔，這只是這些可愛的伙伴具有不可抗拒的吸引力的一個例子。牛仔卡爾是一隻戴著黑色墨鏡、戴著高帽子的企鵝，散發著頑皮和冒險精神，這使他成為收藏家和愛好者的最愛。

From Virtual to Tangible: A Digital-to-Physical Bridge

從虛擬到有形：數位到實體的橋樑

The plushy Penguins are not mere replicas; they are physical manifestations of non-fungible tokens (NFTs), unique digital collectibles that have been gaining immense popularity in the crypto market. These virtual Penguins have been commanding eye-watering prices, with some selling for as much as $500,000 each. In stark contrast, their adorable plush counterparts retail for a much more accessible $8 to $30, making them an enticing prospect for collectors of all budgets.

毛絨絨的企鵝不僅僅是複製品；它們是可愛的企鵝。它們是不可取代代幣（NFT）的實體表現，是在加密貨幣市場中廣受歡迎的獨特數位收藏品。這些虛擬企鵝的售價一直令人瞠目結舌，有的每隻售價高達 50 萬美元。與此形成鮮明對比的是，可愛的毛絨玩具的零售價為 8 至 30 美元，這對於各種預算的收藏家來說都是一個誘人的前景。

This fusion of the virtual and physical realms has been a major factor in the extraordinary success of Pudgy Penguins and The Igloo Co. While NFT stalwarts like Yuga Lab's Bored Ape Yacht Club and Chiru Labs' Azuki have faced headwinds, Pudgy Penguins have soared, capturing the hearts and wallets of both crypto enthusiasts and mainstream consumers.

虛擬和現實領域的融合是 Pudgy Penguins 和 The Igloo Co 非凡成功的一個主要因素。雖然 Yuga Lab 的 Bored Ape Yacht Club 和 Chiru Labs 的 Azuki 等 NFT 中堅力量面臨逆風，但 Pudgy Penguins 卻一路飆升，捕獲了加密貨幣愛好者和主流消費者的心和錢包。

Pudgy Penguins: A Journey of Resilience

矮胖企鵝：堅韌之旅

The Pudgy Penguins phenomenon took flight in July 2021, the brainchild of four college friends eager to ride the NFT wave. Just months after the groundbreaking sale of Beeple's digital artwork for $69 million, this tech-savvy quartet unleashed 8,888 unique Pudgy Penguin images into the NFT market, minting them at a mere $0.03 each. Within an astounding 20 minutes, the entire collection was sold out, generating a remarkable $800,000 for the fledgling creators.

Pudgy Penguins 現象於 2021 年 7 月興起，這是四位渴望趕上 NFT 浪潮的大學朋友的創意。 Beeple 的數位藝術品以 6,900 萬美元的價格破天荒售出幾個月後，這個精通技術的四重奏向 NFT 市場發布了 8,888 張獨特的矮胖企鵝圖像，每張的鑄造價格僅為 0.03 美元。在驚人的 20 分鐘內，整個系列就被售空，為初出茅廬的創作者帶來了 80 萬美元的收入。

Unlike other popular NFT collections of the time, which often featured edgy or grotesque imagery, Pudgy Penguins stood apart with their vibrant colors and charmingly simple design. This distinctive aesthetic resonated with collectors, propelling the collection to instant success.

與當時其他流行的 NFT 系列通常以前衛或怪誕的圖像為特色，矮胖企鵝以其鮮豔的色彩和迷人的簡單設計脫穎而出。這種獨特的美學引起了收藏家的共鳴，推動該系列立即獲得成功。

A Time of Disillusionment and Renewal

幻滅與復興的時代

However, the initial success of Pudgy Penguins was soon overshadowed by a series of challenges. NFT prices began a downward spiral in late 2021, coinciding with a decline in the broader crypto market. The Pudgy Penguin community also grew disillusioned with the management of the collection by its founding team, led by University of Central Florida student Cole Villemain. Despite promises of a children's book and a Pudgy Penguin game, timelines remained elusive, and the collection was briefly delisted by prominent NFT marketplace OpenSea.

然而，矮胖企鵝最初的成功很快就被一系列挑戰所掩蓋。 NFT 價格於 2021 年底開始螺旋式下降，與更廣泛的加密貨幣市場的下跌同時發生。矮胖企鵝社區也對其由中佛羅裡達大學學生科爾·維爾曼 (Cole Villemain) 領導的創始團隊對收藏品的管理感到失望。儘管承諾推出兒童讀物和矮胖企鵝遊戲，但時間表仍然難以捉摸，該系列曾被著名的 NFT 市場 OpenSea 短暫下架。

The Arrival of Luca Netz: A Catalyst for Transformation

Luca Netz 的到來：轉型的催化劑

The turning point for Pudgy Penguins came in April 2022, with the entrance of serial entrepreneur Luca Schnetzler, also known as Luca Netz. Netz, a high school dropout turned successful online marketer, had a proven track record of helping influencers capitalize on their fame through branded merchandise. His portfolio included collaborations with the likes of Kendrick Lamar, Jake and Logan Paul, and The Hype House.

Pudgy Penguins 的轉捩點出現在 2022 年 4 月，連續創業家 Luca Schnetzler（也稱為 Luca Netz）的加入。 Netz 是一名高中輟學生，後來成為一名成功的網路行銷人員，在幫助有影響力的人透過品牌商品利用自己的名氣方面擁有良好的記錄。他的作品包括與 Kendrick Lamar、Jake 和 Logan Paul 以及 The Hype House 等人的合作。

Recognizing the immense potential of the Pudgy Penguin brand, Netz acquired the copyright ownership and initial creator addresses of the collection for $2.5 million. His strategy was clear: rebuild trust with Penguin holders, execute on the promised projects, and expand revenue streams, particularly through physical merchandise.

Netz 認識到 Pudgy Penguin 品牌的巨大潛力，以 250 萬美元收購了該系列的版權所有權和初始創建者地址。他的策略很明確：重建與企鵝持有者的信任，執行承諾的項目，並擴大收入來源，特別是透過實體商品。

Building Brand Eminence Beyond the NFT Space

在 NFT 領域之外打造品牌知名度

One of Netz's first moves was to secure funding for his Pudgy Penguin reboot. He approached venture funds and crypto investors, eventually closing a $9 million seed round led by 1kx Capital, a crypto venture firm, amidst the turmoil of the FTX collapse in November 2022.

內茨的首要舉措之一就是為他的矮胖企鵝重啟獲得資金。他接觸了創投基金和加密貨幣投資者，最終在 2022 年 11 月 FTX 崩盤的混亂中完成了由加密貨幣風險公司 1kx Capital 領投的 900 萬美元種子輪融資。

Strategically, Netz decided that Pudgy Penguins would not rely heavily on royalties, a common revenue stream for NFT creators. While royalties provide a percentage of secondary sales, Netz recognized their limitations, particularly as NFT marketplaces began to cut fees in a bid to stay competitive.

從戰略上講，Netz 決定 Pudgy Penguins 不會嚴重依賴版稅，這是 NFT 創作者的常見收入來源。雖然版稅佔二次銷售的一定比例，但 Netz 認識到它們的局限性，特別是在 NFT 市場開始削減費用以保持競爭力的情況下。

Instead, Netz focused on building the Pudgy Penguin brand beyond the confines of NFT enclaves. He commissioned adorable animations featuring Pudgy Penguins navigating the challenges of Gen Z life, which garnered a massive following on Instagram and TikTok. The collection's official Instagram account boasts over 1.3 million followers, while its TikTok videos have amassed nearly 9 million views.

相反，Netz 專注於打造 Pudgy Penguin 品牌，超越 NFT 飛地的範圍。他委託製作了一些可愛的動畫，以矮胖企鵝為主角，應對 Z 世代生活的挑戰，這些動畫在 Instagram 和 TikTok 上吸引了大量粉絲。該系列的官方 Instagram 帳戶擁有超過 130 萬粉絲，而其 TikTok 影片則獲得了近 900 萬次觀看。

Giphy: A Strategic Alliance

Giphy：策略聯盟

Another unexpected but highly effective marketing strategy employed by Netz was the creation of a Pudgy Penguin account on Giphy, a platform for sharing short reaction clips. The account has accumulated an astonishing 16.6 billion views, surpassing the likes of Disney.

Netz 採用的另一個出乎意料但非常有效的行銷策略是在 Giphy（分享簡短反應剪輯的平台）上建立矮胖企鵝帳戶。該帳戶的瀏覽量已達到驚人的 166 億次，超過了迪士尼等公司。

Merchandise: A Tangible Expression of Fandom

商品：粉絲群的有形表達

The next phase of Netz's grand plan involved a comprehensive line of Pudgy Penguin merchandise, including hats, pins, stickers, plush toys, and plastic figurines. He partnered with Israel's PMI Toys for manufacturing and merchandising. The first drop of physical goods through Amazon in May 2023 sold out within 48 hours, generating an impressive $500,000 in sales.

Netz 宏偉計劃的下一階段涉及全面的矮胖企鵝商品系列，包括帽子、別針、貼紙、毛絨玩具和塑膠雕像。他與以色列 PMI Toys 合作進行製造和銷售。 2023 年 5 月，亞馬遜推出的第一批實體商品在 48 小時內售罄，銷售額達到令人印象深刻的 50 萬美元。

Netz subsequently secured distribution deals with major retailers like Five Below and Macy's. The crowning achievement came in September 2023, when Walmart agreed to carry Pudgy Penguins in over 2,000 stores. To date, The Igloo Co. has sold over one million toys through its retail partners, generating $10 million in revenue. Walmart has recommitted for another season, adding 1,100 more stores to its distribution network. Target is also set to launch Pudgy Penguins in April. Exclusive Walgreens items may soon join the growing roster of physical products, according to Omer Dekel, CEO of Pudgy's manufacturer.

Netz 隨後與 Five Below 和 Macy's 等主要零售商達成了分銷協議。 2023 年 9 月，沃爾瑪同意在 2,000 多家商店出售矮胖企鵝，這是一項最高成就。迄今為止，The Igloo Co. 已透過其零售合作夥伴銷售了超過 100 萬件玩具，創造了 1,000 萬美元的收入。沃爾瑪重新承諾再開一季，在其分銷網絡中增加 1,100 家商店。 Target 也計劃於四月推出 Pudgy Penguins。 Pudgy 製造商執行長 Omer Dekel 表示，沃爾格林獨家產品可能很快就會加入不斷增長的實體產品名單中。

A Digital-Physical Symbiosis: Royalties for NFT Holders

數位與實體共生：NFT 持有者的版稅

As merchandise sales skyrocketed, so too did the prices of Pudgy Penguin NFTs. Since the Walmart launch, the floor price of Pudgy Penguin NFTs has soared from 4.2 eth to a recent high of 20 eth, or approximately $58,000. Since Netz took over in 2022, sales of Pudgy Penguin NFTs have exceeded $800 million.

隨著商品銷售飆升，矮胖企鵝 NFT 的價格也隨之上漲。自沃爾瑪推出以來，Pudgy Penguin NFT 的底價已從 4.2 eth 飆升至近期高點 20 eth，約 58,000 美元。自 2022 年 Netz 接手以來，Pudgy Penguin NFT 的銷售額已超過 8 億美元。

A key factor driving the NFT success of Pudgy Penguins has been the company's innovative approach to sharing royalties from physical toy sales with current digital collectible owners.

推動 Pudgy Penguins 的 NFT 成功的關鍵因素是該公司與當前數位收藏品所有者分享實體玩具銷售版稅的創新方法。

Pudgy Penguin NFT holders possess the intellectual property rights to their unique characters. This means they receive a percentage of the net revenue from physical merchandise sales based on the NFTs they own. Essentially, The Igloo Co. licenses these rights from the respective NFT holders. As a result, fortunate owners of high-demand Pudgy Penguin NFTs earn a 5% royalty on sales. To date, nearly 130 NFTs have been licensed for physical products.

矮胖企鵝 NFT 持有者擁有其獨特角色的智慧財產權。這意味著他們根據自己擁有的 NFT 從實體商品銷售中獲得一定比例的淨收入。本質上，The Igloo Co. 從各自的 NFT 持有者那裡獲得了這些權利的許可。因此，擁有高需求 Pudgy Penguin NFT 的幸運所有者可以賺取 5% 的銷售特許權使用費。迄今為止，已有近 130 個 NFT 獲得實體產品授權。

NFT holders can submit their NFTs to The Igloo Company's Overpass IP platform to be considered for licensing. If selected, their Pudgy Penguin may appear in the company's next toy, book, or even upcoming game. One example is the Pudgy Man Plushie, a superhero-clad penguin with reflective sunglasses. The toy is available on Pudgy Penguin's website for $29.99 or through other online toy retailers. In January, an NFT holder received a staggering $110,000 for the sale of their Pudgy Man NFT, entitling them to a portion of the profits from the popular plushie.

NFT 持有者可以將他們的 NFT 提交到 Igloo Company 的 Overpass IP 平台，以考慮獲得許可。如果被選中，他們的矮胖企鵝可能會出現在該公司的下一個玩具、書籍，甚至即將推出的遊戲中。一個例子是 Pudgy Man Plushie，這是一隻穿著超級英雄服​​裝、戴著反光太陽眼鏡的企鵝。該玩具可在 Pudgy Penguin 網站上或透過其他線上玩具零售商購買，售價為 29.99 美元。一月份，一位 NFT 持有者通過出售 Pudgy Man NFT 獲得了驚人的 11 萬美元，使他們有權從這款受歡迎的毛絨玩具中獲得部分利潤。

Netz's real-world royalty scheme for NFT owners is not entirely unprecedented. Holders of Bored Ape Yacht Club and Crypto Punk NFTs also have intellectual property rights to their images, allowing them to license their use. However, sales of products featuring these NFTs have been relatively limited.

Netz 在現實世界中針對 NFT 所有者的版稅計劃並非完全史無前例。 Bored Ape Yacht Club 和 Crypto Punk NFT 的持有者也擁有其圖像的智慧財產權，允許他們獲得使用許可。然而，以這些 NFT 為特色的產品的銷售相對有限。

Luca Netz's adorable penguins, on the other hand, appear to be on the verge of revolutionizing the relationship between the virtual and physical worlds. They have proven that NFTs can not only be hugged, but also embraced as a profitable investment opportunity.

另一方面，盧卡·內茨（Luca Netz）可愛的企鵝似乎即將徹底改變虛擬世界和現實世界之間的關係。他們已經證明，NFT 不僅可以被擁抱，還可以被視為一個有利可圖的投資機會。