多通路網路：迅速崛起至十億美元級地位

多通路網路 (MCN) 市場預計將顯著成長，預計到 2033 年將達到 1,326 億美元，複合年增長率為 24.1%。在數位內容消費增加和內容創作者尋求更廣泛影響力的推動下，多頻道網路透過貨幣化策略促進收入。然而，監管限制、廣告收入波動和激烈競爭等挑戰仍然存在。儘管存在這些障礙，數位轉型和不斷擴大的網路普及率仍支持了市場的成長。

The Meteoric Rise of Multi-Channel Networks: A Comprehensive Market Outlook

多通路網路的快速崛起：全面的市場展望

Introduction

介紹

The global Multi-Channel Network (MCN) market is poised for an unprecedented surge, projected to skyrocket from USD 15.3 billion in 2023 to a staggering USD 132.6 billion by 2033, propelled by a robust compound annual growth rate (CAGR) of 24.1% over the forecast period from 2024 to 2033. This remarkable expansion is primarily attributed to the escalating consumption of digital content across diverse platforms, the burgeoning number of content creators leveraging these networks for wider audience reach, and the enhanced monetization strategies facilitated by MCNs.

全球多通路網路(MCN) 市場即將迎來前所未有的激增，預計到2033 年，在24.1% 的強勁複合年增長率(CAGR) 的推動下，將從2023 年的153 億美元猛增至驚人的1326億美元。增強的貨幣化策略。

However, the market grapples with significant challenges, including stringent regulations governing digital content, the volatility of advertising revenues which constitute a primary income source for MCNs, and intense competition among a proliferating number of platforms. Additionally, the evolving viewer preferences and the constant need for technological advancements to manage and distribute content efficiently are other critical hurdles that could impact growth trajectories. Despite these challenges, the market's potential is reinforced by the ongoing digital transformation and the increasing global internet penetration.

然而，市場面臨嚴峻的挑戰，包括數位內容的嚴格監管、構成MCN主要收入來源的廣告收入的波動性以及眾多平台之間的激烈競爭。此外，不斷變化的觀眾偏好以及對技術進步的持續需求以有效管理和分發內容是可能影響成長軌蹟的其他關鍵障礙。儘管存在這些挑戰，但持續的數位轉型和全球互聯網普及率的不斷提高增強了市場的潛力。

Key Takeaways

重點

• Global MCN Market Projection: The global MCN market is projected to reach USD 132.6 billion by 2033, demonstrating a steady Compound Annual Growth Rate (CAGR) of 24.1%.
• Net Revenue in 2023: In 2023, the MCN market generated nearly USD 15.3 billion in net revenue.
• Dominant Market Position of Monetization Assistance: Monetization Assistance held the dominant market position in 2023, with a share exceeding 32.7%. This segment aids content creators in optimizing revenue potential through advertising partnerships and brand sponsorships.
• Leadership of Media & Entertainment Sector: The Media & Entertainment sector led the MCN market in 2023, capturing a market share of over 58.9%. MCNs play a crucial role in this industry by assisting businesses with content distribution and monetization, leveraging the popularity of streaming services and social media platforms.
• Significant Market Share of North America: North America secured a significant market share of over 39.5% in 2023. This can be attributed to its advanced digital infrastructure, high internet penetration rates, and the presence of major MCNs and content creators within the region.

Multi-Channel Network (MCN) Statistics

全球 MCN 市場預測：到 2033 年，全球 MCN 市場預計將達到 1,326 億美元，複合年增長率 (CAGR) 穩定在 24.1%。 。該細分市場幫助內容創作者透過廣告合作夥伴關係和品牌贊助優化收入潛力。 MCN 透過利用串流媒體服務和社交媒體平台的普及，協助企業進行內容分發和貨幣化，在該行業中發揮著至關重要的作用。可歸因於其先進的數位基礎設施、高網路普及率以及該地區主要MCN和內容創作者的存在。

• Higher Engagement Rate for MCN-managed Influencers: According to Tubular Labs, in 2023, MCN-managed influencers achieved an impressive 18% higher engagement rate on their sponsored posts compared to non-MCN influencers.
• Importance of MCN Connectivity: As per Futuriom MCN and NaaS Survey Report, 90% of IT and networking professionals emphasized the “critical” or “very important” need for MCN connectivity. MCN and NaaS technologies enable secure, virtualized networking across various domains, including enterprise data centers, edge environments, service providers, and public clouds.
• Role in Hybrid and Multicloud Adoption: 78% of respondents believe that MCN will simplify or accelerate hybrid cloud and multicloud adoption. MCN bridges the gap between different cloud environments, facilitating seamless communication and management.
• Top ROI Metrics for MCN: The top ROI metrics for MCN include: Improved application performance (37%), speed and agility in deploying applications (28%), and cost savings (26%).
• Integration and Connectivity: 41% of network operators aim to integrate traditional networking infrastructure with public cloud services. Additionally, 59% emphasize the importance of MCN connectivity among data centers, edge locations, telecommunications providers, and public clouds.

Investment Outlook:

MCN 管理的影響者的參與率更高：據Tubular Labs 稱，到2023 年，MCN 管理的影響者在其贊助貼文上的參與率比非MCN 影響者高出18%，令人印象深刻。的重要性：根據Futuriom MCN 和NaaS 調查報告顯示，90% 的 IT 和網路專業人士強調 MCN 連接的「關鍵」或「非常重要」需求。 MCN 和NaaS 技術可跨多個領域實現安全的虛擬化網絡，包括企業資料中心、邊緣環境、服務供應商和公有雲。簡化或加速混合雲和多雲採用。 MCN 彌合了不同雲端環境之間的差距，促進無縫通訊和管理。 28%) 以及成本節省 (26%)。此外，59% 的受訪者強調資料中心、邊緣站點、電信供應商和公有雲之間 MCN 連線的重要性。

• Global Investment in Multicloud Networking (MCN) Platforms: In 2023, investments in MCN platforms soared to approximately $2.8 billion, marking a substantial 28% increase from the previous year.
• Content Creator Collaboration with Multi-Channel Networks (MCNs): Around 82% of content creators partnered with MCN providers in 2023 to expand their audience reach and monetize their content across multiple platforms.
• Surge in MCN-managed Channel Performance: MCN-managed channels experienced a significant surge in video views (+25%) and subscriber growth (+20%) compared to non-MCN-managed channels.
• Investment in AI-Powered Content Recommendation Tools: A substantial $1.2 billion was invested in AI-powered content recommendation and optimization tools in 2023, utilized by MCNs to enhance audience engagement and retention.
• Utilization of Influencer Marketing and Brand Integration: In 2023, 75% of MCNs effectively employed influencer marketing and brand integration services to help their creator partners secure lucrative sponsorship deals.
• Development of Multi-Platform Content Distribution Solutions: Investment in multi-platform content distribution and syndication solutions reached $950 million in 2023, catering to the needs of MCNs for efficient content delivery across various platforms.
• Recognition of Advanced Analytics and Audience Insights: 72% of MCNs acknowledged the value of advanced analytics and audience insights tools, providing deep insights into audience behavior and preferences, thus enhancing digital content strategy.
• Surge in Cross-Platform Monetization Opportunities: MCN-managed channels experienced a remarkable 22% surge in cross-platform monetization opportunities in 2023, including e-commerce and merchandise sales.
• Brands’ Collaboration with MCNs: 78% of brands collaborated with MCNs in 2023 to leverage the diverse array of influential creators and bolster their marketing efforts.
• Growth in Subscriber Count for MCN-managed Channels: MCN-managed channels witnessed a notable 25% year-over-year growth in their subscriber count in 2023, surpassing the growth rate of non-MCN channels, highlighting the significant impact of MCNs on content creators’ success.

Emerging Trends

全球多雲網路 (MCN) 平台投資：2023 年，MCN 平台投資飆升至約 28 億美元，較前一年大幅成長 28%。年與MCN 供應商合作，擴大受眾範圍並在多個平台上透過內容貨幣化。與非MCN 管理的管道相比，減少了20%。提高觀眾的參與度和保留率。分發解決方案：投資多平台內容分發和聯合組織到2023 年，解決方案價值將達到9.5 億美元，滿足多頻道網路跨平台高效內容交付的需求。頻道網路承認進階分析和受眾洞察工具的價值，可以提供對受眾行為的深入洞察跨平台變現機會激增：2023 年，MCN 管理的管道的跨平台變現機會大幅增長22%，包括電子商務和商品銷售。品牌與MCN 的合作： 2023 年，78% 的品牌與MCN 合作，利用各種有影響力的創作者並加強他們的行銷工作。 % 2023年訂閱人數將超過非MCN頻道的成長率，凸顯MCN對內容創作者成功的重大影響。

• Technological Integration: Advanced data analytics and AI tools are increasingly being utilized by MCNs to optimize content strategies and advertising placements, enhancing engagement and monetization opportunities.
• Diversification of Content: There is a growing trend towards niche and specialized content, allowing MCNs to cater to specific audience interests and improve ad targeting.
• Global Expansion: MCNs are expanding their reach into emerging markets, tapping into new audiences and leveraging local content creators to enhance regional engagement.
• Increased Demand for Monetization Solutions: As content creators seek new ways to monetize their offerings, MCNs are providing innovative solutions like cross-promotion and digital rights management.
• Regulatory Developments: New regulations, such as those requiring licensing for MCN operations and content supervision, are reshaping the operational landscape of MCNs.

Top Use Cases

技術整合：MCN 越來越多地利用先進的數據分析和人工智慧工具來優化內容策略和廣告投放，從而提高參與度和變現機會。使MCN 能夠迎合特定的需求全球擴張：MCN 正在擴大其在新興市場的影響力，挖掘新受眾並利用本地內容創作者來增強區域參與度。尋求新的方式將其產品貨幣化， MCN 正在提供交叉推廣和數位版權管理等創新解決方案。用例

• Content Aggregation and Management: MCNs serve as intermediaries that help content creators manage their digital assets across various platforms, enhancing their reach and viewership.
• Monetization of User-Generated Content: Through partnerships with platforms like YouTube and Facebook, MCNs enable creators to generate revenue from their content via advertising, sponsorships, and other channels.
• Influencer Marketing Collaborations: MCNs facilitate partnerships between content creators and brands, enhancing brand visibility and audience engagement through influencer campaigns.
• Niche Content Strategy: By focusing on specific genres such as gaming or education, MCNs help creators deliver tailored content to dedicated audience segments, increasing content stickiness and viewer loyalty.
• Live Streaming and Broadcasts: Leveraging platforms like Twitch and YouTube Live, MCNs support creators in engaging with audiences in real-time, providing a dynamic interaction platform that enhances viewer retention and satisfaction.

Major Challenges

內容聚合和管理：MCN 充當中介機構，幫助內容創作者在不同平台上管理其數位資產，從而提高其影響力和收視率。創作者能夠透過以下方式創造收入：影響者行銷合作：多頻道網路促進內容創作者和品牌之間的合作，透過影響者活動提高品牌知名度和受眾參與度。等特定類型，多頻道網路幫助創作者向特定受眾群體提供量身定制的內容，提高內容黏性和觀眾忠誠度。提供增強觀眾互動的動態互動平台保留率和滿意度。

• Saturation and Competition: The MCN market is experiencing significant saturation, with numerous platforms vying for content creators and audience attention. This intense competition makes it difficult for new entrants to establish a foothold.
• Dependence on Platform Algorithms: MCNs are highly dependent on the algorithms of platforms like YouTube and Facebook, which can change without notice and significantly affect visibility and revenue.
• Legal and Regulatory Challenges: Navigating the complex legal environment of digital content creation is challenging, with various international laws impacting content distribution and monetization.
• Monetization of Content: Despite the presence of multiple revenue streams, effectively monetizing content remains a challenge due to the competitive nature of digital advertising and evolving advertiser preferences.
• Technological Adaptation: Staying abreast of rapid technological advancements such as AI for content management and personalization requires continuous innovation and resources.

Market Opportunities

飽和與競爭：MCN 市場正在經歷嚴重飽和，許多平台爭奪內容創作者和觀眾注意力。這種激烈的競爭使得新進業者很難立足。和監管挑戰：應對數位內容創建的複雜法律環境充滿挑戰，各種國際法律都會影響內容分發和貨幣化。地貨幣化內容仍然是一個挑戰廣告商偏好。

• Expanding Digital Consumption: There is a growing demand for digital content globally, driven by increasing internet penetration and the popularity of social media platforms, which presents significant opportunities for MCNs.
• Emerging Markets: Regions like Asia-Pacific are seeing rapid increases in the number of internet users and digital content consumption, offering expansive growth opportunities.
• Diversification into New Formats: MCNs can capitalize on emerging content formats such as short videos, live broadcasts, and interactive media to capture new audience segments.
• Strategic Partnerships: Collaborating with large media companies and brands can enhance content creation capabilities and provide broader distribution networks.
• Advanced Analytics and AI: Utilizing advanced analytics and AI can improve content personalization and audience engagement, opening up new monetization avenues.

Conclusion

數位消費不斷擴大：隨著網路普及率的提高和社群媒體平台的普及，全球對數位內容的需求不斷增長，這為MCN帶來了巨大的機會。快速成長網路使用者和數位內容消費，提供廣泛的成長機會。和媒體合作品牌可以增強內容創作能力並提供更廣泛的分銷網絡。

The Multi-Channel Network (MCN) market is poised for substantial growth, driven by the

在以下因素的推動下，多通路網路 (MCN) 市場可望大幅成長