Web3遊戲的未來在於在娛樂和利潤之間取得了微妙的平衡

最近的數據顯示，60％的Web3遊戲玩家在第一個月內停止玩遊戲，強調了該行業的主要挑戰：創建真正有趣的遊戲

The future of Web3 gaming hinges on striking a delicate balance between entertainment and profit, according to industry leaders and experts at the 2025 Web3 Festival Hong Kong.

據2025年Web3 Festival香港的行業領導者和專家說，Web3遊戲的未來取決於娛樂和利潤之間取得了微妙的平衡。

Recent data from a Web3 gaming platform showed that 60% of gamers stopped playing within the first month, highlighting the sector’s key challenge: creating games that are genuinely fun while offering investment potential.

Web3遊戲平台的最新數據顯示，有60％的遊戲玩家在第一個月內停止玩遊戲，強調了該行業的主要挑戰：創建真正有趣的遊戲，同時發揮投資潛力。

Fun First, Profit Second

首先有趣，第二

“Games should be fun first,” said Quinn, Director of Strategy at Delabs Games. “The monetization layer is kind of an add-on. Many Web3 games that have failed so far couldn’t get the retention loops good enough.”

Delabs Games策略總監Quinn說：“遊戲應該首先很有趣。” “貨幣化層是一個附加組件。到目前為止失敗的許多Web3遊戲無法使保留循環足夠好。”

This sentiment was echoed throughout multiple sessions at the Web3 Festival, with speakers consistently emphasizing that enjoyable gameplay must precede tokenomics.

在Web3音樂節的多次會議中，這種情緒在整個會議上都得到了回應，揚聲器始終強調，令人愉快的遊戲玩法必須先於代幣學。

“For sustainability, we need to find external sources of revenue that supplement the token economy,” said Chris, CSO at Tabi. “This creates a base layer of yield that sustains the game when token prices fluctuate.”

“為了可持續性，我們需要找到補充代幣經濟的外部收入來源，”塔比（Tabi）CSO說。 “這產生了一個基礎收益率，當代幣價格波動時可以維持遊戲。”

According to a report by Block7 Ventures, 85% of blockchain games launched in 2024 failed within six months, attributing the failures to poor game design and a lack of fun factor.

根據Block7 Ventures的一份報告，2024年在2024年推出的區塊鏈遊戲中有85％在六個月內失敗了，這將失敗歸因於遊戲設計不佳和缺乏有趣的因素。

Messenger Platforms Drive Adoption

Messenger平台推動採用

Messaging apps are becoming key gateways for Web3 gaming, providing ready access to millions of users. For Layer 1 blockchains seeking mass adoption, games integrated into these platforms emerge as the critical first use case.

消息傳遞應用程序已成為Web3遊戲的關鍵網關，為數百萬用戶提供現成的訪問。對於尋求批量採用的第1層區塊鏈，集成到這些平台中的遊戲是關鍵的第一種用例。

Kaia DLT Foundation, which launched on LINE messenger in January, has already deployed more than 60 applications, with games comprising roughly 80% of its offerings. The project combines blockchain initiatives from South Korea’s Naver (LINE) and Kakao through their merged blockchain projects Finschia and Klaytn.

1月份在Line Messenger上啟動的Kaia DLT基金會已經部署了60多個應用程序，其中游戲約佔其產品的80％。該項目通過合併的區塊鏈項目Finschia和Klaytn結合了韓國NAVER（Line）和Kakao的區塊鏈計劃。

“We’re targeting users who consume short-form content,” explained Sam Seo, Chairman of Kaia DLT Foundation, in an exclusive interview with BeInCrypto. “Our strategy draws from Kakao’s earlier experiences, where gaming drove initial Web2 messenger growth. We believe Web3 will follow a similar path.”

Kaia DLT基金會主席Sam Seo在對Beincrypto的獨家採訪中解釋說：“我們針對食用短形式內容的用戶。” “我們的策略借鑒了卡卡（Kakao）早期的經驗，遊戲推動了最初的Web2 Messenger增長。我們相信Web3將遵循類似的道路。”

Their most successful game, a casual match-3 game, has already attracted 5.5 million users, demonstrating the potential of lightweight, casual games in the Web3 space.

他們最成功的遊戲是一款休閒比賽3遊戲，已經吸引了550萬用戶，證明了Web3空間中輕巧，休閒遊戲的潛力。

Technical Innovations Expand Gaming Possibilities

技術創新擴大遊戲的可能性

New blockchain architectures are unlocking previously impossible gaming experiences. Howard Wu, Co-founder of Aleo, explained how their zk-technology enables more sophisticated gameplay mechanics.

新的區塊鏈體系結構正在解鎖以前不可能的遊戲體驗。 Aleo的聯合創始人霍華德·吳（Howard Wu）解釋了他們的ZK技術如何實現更複雜的遊戲機制。

“When you look at Ethereum or Solana, these fully public Layer 1s can support games like chess but cannot support games like Battleship where you have hidden game states,” Wu explained in a separate interview. “With private smart contracts on Aleo, you can have information asymmetry, supporting quests with hidden features and loot boxes.”

吳在另一次採訪中解釋說：“當您查看以太坊或索拉納時，這些完全公共的第1層可以支持諸如國際象棋之類的遊戲，但不能支持像您隱藏遊戲狀態的戰艦這樣的遊戲。” “借助Aleo上的私人智能合約，您可以有信息不對稱，並支持具有隱藏功能和戰利品盒的任務。”

Sarah Song, Head of Business Development at BNB Chain, addressed scaling challenges: “High-frequency GameFi applications often require Layer 2 solutions due to their large transaction volumes. You can deploy on Layer 2 protocols first and send final confirmations to the settlement layer.”

BNB Chain業務開發負責人Sarah Song解決了擴展挑戰：“高頻GameFi應用程序通常由於其大型交易量而需要第2層解決方案。您可以首先在第2層協議上部署並將最終確認層發送到和解層。”

Future Outlook: Mainstream Adoption

未來前景：主流採用

The path forward requires making blockchain technology invisible to users. “Web3 should be in the backend, enhancing the overall gaming experience without emphasizing return on investment,” said Clement, Head of Partnerships at Spot Zero, during the Web3 Festival’s GameFi panel discussion.

前進的道路需要使用戶看不見區塊鏈技術。在Web3 Festival的GameFI小組討論中，Spot Zero的合作夥伴關係負責人Clement說：“ Web3應該處於後端，增強整體遊戲體驗而不強調投資回報率。”

Quin noted, “With AI, users, and communities can make user-generated content with our IPs. That’s going to be powerful for ecosystem growth.”

奎因指出：“有了AI，用戶和社區，可以與我們的IPS一起生成用戶生成的內容。這對於生態系統的增長將很強大。”

"In our Arena of Faith game, players earn tokens but a portion goes to a staking pool – it’s playing to stay, not just playing to earn," explained Hason, Founder of Arena of Faith.

“在我們的信仰遊戲舞台上，玩家贏得了代幣，但一部分進入了一個堆積的游泳池 - 它正在播放，而不僅僅是贏得賺錢，”信仰競技場的創始人Hason解釋說。