從模因硬幣到社會貨幣發展

本文著重於模因硬幣的興起及其潛力和局限性。作者認為，儘管模因硬幣是加密貨幣投機機制的獨特載體

Author: LucaNetz, Pudgy Penguins NFT CEO

作者：Lucanetz，Pudgy Penguins NFT首席執行官

Compiled by: Rhythm Little Deep

編譯者：節奏深度深

Editor’s Note: The article focuses on the rise of Meme coin and its potential and limitations. The author believes that although Meme coin is a unique carrier of cryptocurrency speculation mechanism, its development is limited by the lack of innovation, stagnation and pure reliance on hype. The article proposes that Meme coin should evolve into “social currency” to promote the development of the crypto industry. Social currency is the evolution of Meme coin. Its success depends on execution rather than luck, and may eventually lead to new changes in the crypto field.

編者註：本文著重於模因硬幣的興起及其潛力和局限性。作者認為，儘管模因硬幣是加密貨幣投機機制的獨特載體，但其發展受到缺乏創新，停滯和對炒作的純粹依賴的限制。文章提出，模因硬幣應該演變成“社會貨幣”，以促進加密行業的發展。社會貨幣是模因硬幣的演變。它的成功取決於執行而不是運氣，最終可能導致加密貨幣領域的新變化。

The past 18 months have been a rollercoaster for the cryptocurrency market, and amidst this chaos, we’ve witnessed the rise of meme coins. While meme coins are not new — in fact, they are one of the oldest forms of cryptocurrency — they have once again proven themselves to be the preferred vehicle for participating in cryptocurrency’s most unique mechanism: speculation.

在過去的18個月中，是加密貨幣市場的過山車，在這種混亂之中，我們目睹了模因硬幣的興起。儘管模因硬幣並不是什麼新鮮事物 - 實際上，它們是加密貨幣的最古老形式之一，但它們再次證明自己是參與加密貨幣最獨特的機制的首選工具：猜測。

Despite their pure, almost artistic nature, meme coins have a dark side. No, the problem isn’t with insiders or a small group — this is a problem that plagues the entire cryptocurrency space. The real problem, in my opinion, is a lack of effort, a failure to grasp the timing, and people’s complacency about building meme coins. Maybe I’m naive, but I refuse to accept that meme coins will stop here — at least I hope not.

儘管模因硬幣純粹，幾乎是藝術性的，但卻有黑暗的一面。不，問題不是內部人或小組 - 這是困擾整個加密貨幣空間的問題。在我看來，真正的問題是缺乏努力，無法掌握時機以及人們對建立模因硬幣的自滿情緒。也許我很天真，但我拒絕接受模因硬幣會停在這裡 - 至少我希望不要。

I’m a big believer that the Trojan Horse for crypto adoption is intellectual property (IP), as it builds credibility in areas where the trust ladder is lacking, and meme coins, like NFTs, are a form of IP. Meme coins have a huge opportunity to advance the crypto industry by getting into the minds of everyday people. However, instead of pushing the boundaries of what crypto-native characters could do, they’ve become stagnant, unoriginal, and mediocre on their way to transcendence. I’m concerned that they’ll do more harm than good if the status quo is maintained. For this category to thrive, meme coins must evolve, and I firmly believe that evolution is to become social currencies — tokens that will move beyond lazy pumps and dumps into scalable, memorable, and beloved IP.

我非常相信加密採用的特洛伊木馬是知識產權（IP），因為它在缺乏信任階梯的領域建立了信譽，而模因硬幣（如NFTS）是IP的一種形式。模因硬幣有一個巨大的機會，可以通過進入日常人們的思想來推進加密貨幣行業。但是，他們沒有推動加密本地角色可以做什麼的界限，而是在超越途中變得停滯不前，非原始和平庸。我擔心，如果保持現狀，他們會造成的弊大於利。為了使這一類別蓬勃發展，模因硬幣必鬚髮展，我堅信進化就是成為社會貨幣 - 將其超越懶惰的泵和轉儲到可擴展，令人難忘和備受喜愛的IP的代幣。

My argument is not to replace meme coins with social currencies, but to add a final stage to their growth roadmap. Meme coins must graduate from meaningless images on the chain to productive and perceptive social currencies that can drive the development of the crypto industry. I believe that existing tokens fall into this category. This article will explore the current status of meme coins, why successful projects should evolve into social currencies, and the impact of social currencies on the crypto space.

我的論點是不是用社會貨幣代替模因硬幣，而是為他們的成長路線圖增加了最後階段。模因硬幣必須從鏈上毫無意義的圖像畢業到可以推動加密行業發展的富有成效和敏銳的社會貨幣。我相信現有的令牌屬於這一類別。本文將探討模因硬幣的當前狀態，為什麼成功的項目應演變為社會貨幣以及社會貨幣對加密貨幣空間的影響。

First of all, what is social currency?

首先，什麼是社會貨幣？

Social currencies are tokenized assets that represent value within a specific community and are often used to incentivize participation, reward contributions, and enhance brand or community loyalty. They operate similarly to traditional currencies, but their value is derived from social interactions, reputation, and influence.

社會貨幣是代表特定社區中價值的令牌資產，通常用於激勵參與，獎勵貢獻並提高品牌或社區忠誠度。它們的運作與傳統貨幣類似，但其價值來自社會互動，聲譽和影響力。

In layman's terms, social currency is meme coin with fundamentals - it is progressive, sentient, and focused on cultivating communities that can continuously create viral effects rather than extracting value from short-term hype.

用外行的話來說，社會貨幣是具有基本原理的模因硬幣 - 它是進步的，有意識的，並且專注於培養可以不斷產生病毒效應而不是從短期炒作中提取價值的社區。

Meme Coin vs Social Currency

模因硬幣與社會貨幣

Meme coins don’t create virality — they monetize it, draining the hype until it fades. Social currencies are sentient, actively promoting their IP through multiple mediums, partnerships, and integrations, continually generating virality.

模因硬幣不會產生病毒性 - 它們將其貨幣化，排出炒作，直到它逐漸消失。社會貨幣是有意識的，通過多種媒介，合作夥伴關係和集成積極促進其IP，不斷產生病毒。

Typical life cycle of a Meme coin:

模因硬幣的典型生命週期：

Creativity → Token issuance → Community cultivation → Community embraces narrative → Narrative dies → Community dies

創造力→代幣發行→社區培養→社區擁抱敘事→敘事死亡→社區死亡

The life cycle of social currency:

社會貨幣的生命週期：

Creativity → Token issuance → Community cultivation → Community advocacy narrative → Brand creation → Brand expansion → Ecosystem construction → Globally adopted and recognized currency

創造力→代幣發行→社區培養→社區倡導敘事→品牌創造→品牌擴展→生態系統構建→全球採用和公認的貨幣

In my opinion, all social currencies are initially meme coins, but as potential energy accumulates, they must evolve into social currencies. The following figure accurately shows this process.

我認為，所有社會貨幣最初都是模因硬幣，但是隨著潛在能源的積累，它們必鬚髮展為社會貨幣。下圖準確地顯示了此過程。

I love this picture because it shows that social currency is not a replacement for meme coins, but an evolution of them. To me, social currency is meme coins backed by real value. Anyone can issue meme coins, but only the best can inject real value into them.

我喜歡這張照片，因為它表明社會貨幣不是替代模因硬幣，而是它們的演變。對我來說，社會貨幣是以實際價值支持的模因硬幣。任何人都可以發出模因硬幣，但只有最好的才能將實際價值注入其中。

If you believe that liquid crypto assets will be primarily a retail asset class, then you believe in meme coins and their success. If you believe that institutional capital will eventually flow into altcoins, then you have to expect fundamentals to dominate. Social currencies have the best of both worlds - they have the retail appeal of meme coins, but they are interesting enough to attract institutional participation. In my opinion, social currencies combine the best of meme coins and utility tokens.

如果您認為流動加密資產主要是零售資產類別，那麼您相信模因硬幣及其成功。如果您認為機構資本最終會流向山寨幣，那麼您必須期望基本面占主導地位。社會貨幣在兩全其美都擁有最好的 - 它們具有模因硬幣的零售吸引力，但它們足夠有趣，可以吸引機構參與。我認為，社會貨幣將模因硬幣和公用事業令牌結合在一起。

When analyzing the flaws of meme coins, it is clear that they could have much more potential, but we have allowed social consensus to convince us that “meme coins should not do anything, and have always been this way.”

在分析模因硬幣的缺陷時，很明顯，它們可能具有更大的潛力，但是我們允許社會共識說服我們“模因硬幣不應該做任何事情，並且總是這樣。”