下載音樂節創始人安迪·科平 (Andy Copping) 為 SLEEP TOKEN 的驚喜頭條廣告辯護：“是時候了。”現在是睡眠代幣的時刻”

SLEEP TOKEN 出人意料地宣布成為明年下載節的頭條新聞，引起了許多人的注意。雖然這支神秘的英國樂團自 2016 年以來一直存在，但與其他頭條新聞 GREEN DAY 和 KORN 的傳奇地位相比，他們相對較短的職業生涯顯得相形見絀。

After surprising many with their announcement as a headliner for next year’s Download Festival, SLEEP TOKEN have received support from the festival’s founder for the decision.

在宣布成為明年下載節的頭條新聞令許多人感到驚訝之後，SLEEP TOKEN 的這一決定得到了該節創始人的支持。

Following the announcement, some questioned whether SLEEP TOKEN were ready to headline the festival, especially in comparison to the legendary status of fellow headliners GREEN DAY and KORN. However, the band’s dedicated fanbase quickly rallied behind them.

消息公佈後，有些人質疑 SLEEP TOKEN 是否準備好成為音樂節的主角，特別是與其他主角 GREEN DAY 和 KORN 的傳奇地位相比。然而，樂團的忠實粉絲很快就團結起來支持他們。

Now, Download Festival founder Andy Copping has spoken about the decision in an interview with NME.

現在，下載節創始人安迪·科平 (Andy Copping) 在接受 NME 採訪時談到了這一決定。

“I think it’s important for the festival to bring new bands through to headline,” Copping said. “Back in the day, I did it with SLIPKNOT. I did it with AVENGED SEVENFOLD and BIFFY CLYRO. In 2023 we did it with Bring Me The Horizon. Now, every one of those bands across the world is perceived as a festival headliner.

「我認為讓新樂團登上新聞頭條對於音樂節來說很重要，」科平說。 「以前，我是用 SLIPKNOT 做到的。我用《復仇七倍》和《比菲克萊羅》做到了這一點。 2023 年，我們透過《Bring Me The Horizo​​n》做到了這一點。現在，世界各地的每個樂團都被視為音樂節的頭條新聞。

“That’s what I felt this time with Sleep Token. It feels like we’re the first major festival that’s taken the bull by the horns and gone, ‘OK, it’s time. Its SLEEP TOKEN’s moment’. I know it’s going to be amazing for them, amazing for the festival and amazing for the fans.”

「這就是我這次使用睡眠令牌的感受。感覺就像我們是第一個不畏艱險的重大節日，然後就走了，’好吧，是時候了。這是睡眠令牌的時刻」。我知道這對他們、對音樂節、對粉絲來說都將是令人驚奇的。

He continued: “The festival has to evolve because people’s tastes and people’s expectations evolve all the time. The festival will die if we don’t move with the times, so we have to be innovative. We have to see what’s going on across social media and analyse the way people are consuming music in the TikTok age.

他繼續說：「這個節日必須不斷發展，因為人們的品味和期望一直在變化。不與時俱進，節日就會消亡，所以我們必須創新。我們必須了解社群媒體上正在發生的事情，並分析人們在 TikTok 時代消費音樂的方式。

“All of that is super important. Luckily, we’ve put together a very wide and varied young team who are giving input into what they feel the festival should be. We also talk to the fans all the time and ask them what they want to see. We seek out feedback on what we’re doing right and what we’re doing wrong. From that, we’ve found a formula that’s been working for us.”

「所有這些都非常重要。幸運的是，我們組建了一支非常廣泛且多樣化的年輕團隊，他們正在為他們認為的節日應該是什麼樣子提供意見。我們也一直與粉絲交談，詢問他們想看到什麼。我們尋求有關我們做對和做錯的事情的回饋。由此，我們找到了一個對我們有效的公式。

Check out the full lineup for next year’s edition of Download in the flyer below.

在下面的傳單中查看明年版下載的完整陣容。

Reeder, the visionary behind Metal Addicts, has transformed his lifelong passion for metal into a thriving online community for metal aficionados. As a fervent devotee of black metal, Reeder is captivated by its dark, atmospheric, and often unorthodox soundscapes.

Reeder 是 Metal Addicts 背後的遠見卓識者，他將自己一生對金屬的熱情轉變為一個蓬勃發展的金屬愛好者線上社群。身為黑金屬的狂熱愛好者，里德被其黑暗、大氣且往往非正統的音景所著迷。