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該代幣在希望接受加密貨幣進行現實購買的企業中出奇地受歡迎。
When Aaron McCann, co-founder of Williamsburg Pizza in the Williamsburg neighborhood of the Brooklyn borough of New York, decided he wanted to start accepting cryptocurrency at his pizzeria, he quickly realized that none of the existing payment processors worked for his needs.
當紐約布魯克林區威廉斯堡附近威廉斯堡披薩店的聯合創始人亞倫·麥肯(Aaron McCann) 決定開始在他的披薩店接受加密貨幣時,他很快就意識到現有的支付處理器都無法滿足他的需求。
So he built his own.
所以他建立了自己的。
McCann, a self-described crypto enthusiast, had been trying to figure out how to accept cryptocurrency at Williamsburg Pizza for six years. But the high transaction costs and slow speeds of Bitcoin and Ethereum made them impractical for everyday purchases like a slice of pizza.
麥肯自稱是加密貨幣愛好者,六年來他一直在試圖弄清楚如何在威廉斯堡披薩店接受加密貨幣。但比特幣和以太坊的高交易成本和慢速度使得它們對於像一片披薩這樣的日常購買來說不切實際。
“The transaction times are too slow and the fees are too high,” McCann told Bloomberg. “Dogecoin is the only proof-of-work cryptocurrency with transaction times fast enough and fees low enough to be practical for merchants like myself.”
「交易時間太慢,費用太高,」麥肯告訴彭博社。 “狗狗幣是唯一一種工作量證明的加密貨幣,其交易時間足夠快,費用足夠低,對於像我這樣的商人來說是實用的。”
McCann's solution was DogeExpress, a payment processor specifically for Dogecoin, the memecoin repped by a picture of a Shiba Inu dog. It's a surprising choice for a payment method, considering that Dogecoin was quite literally meant to be a joke when it was created in 2013.
麥肯的解決方案是 DogeExpress,這是一款專門針對 Dogecoin 的支付處理器,Dogecoin 是一種以柴犬圖片為代表的迷因幣。考慮到狗狗幣在 2013 年創建時實際上就是一個笑話,所以選擇這種支付方式是一個令人驚訝的選擇。
But 11 years into its existence, a punchline is emerging that no one expected: Businesses looking to accept crypto for real-world purchases are finding Dogecoin to be surprisingly useful.
但在它誕生 11 年後,一個出人意料的笑點出現了:希望接受加密貨幣進行現實購買的企業發現狗狗幣出奇地有用。
That's largely because payments on the memecoin's network are much faster and cost way less than many other cryptocurrencies. While transaction costs vary, the average fee is currently around 0.07 Dogecoin, or less than a penny, whereas using Bitcoin costs the equivalent of about 79 cents, according to BitInfoCharts.
這主要是因為模因幣網路上的支付速度比許多其他加密貨幣要快得多,而且成本要低得多。根據 BitInfoCharts 的數據,雖然交易成本各不相同,但目前的平均費用約為 0.07 狗狗幣,不到一美分,而使用比特幣的費用約為 79 美分。
“It’s a small, but growing part of our revenue,” McCann said of Dogecoin payments, which only make up about 1% of gross sales at Williamsburg Pizza.
麥肯在談到狗狗幣支付時表示:「雖然它在我們的收入中所佔比例雖小,但卻在不斷增長。」狗狗幣支付僅佔威廉斯堡披薩總銷售額的1% 左右。
McCann is now trying to expand what is still very much a niche use of the token, since use of all cryptocurrencies in payments remains somewhat rare. After rolling out DogeExpress at Williamsburg Pizza more than two months ago, he has since rolled it out at five retailers, with eleven others in the early stages of onboarding.
麥肯現在正在嘗試擴大代幣的小眾用途,因為在付款中使用所有加密貨幣仍然有些罕見。兩個多月前在 Williamsburg Pizza 推出 DogeExpress 後,他又在 5 家零售商推出了該服務,另外 11 家零售商正處於入職的早期階段。
Another surprising use for Dogecoin is in remittances. Cash payments from relatives living abroad are traditionally sent through international banks or financial retail businesses, but those often include transaction fees as high as 7%. And Dogecoin transactions, even across borders, typically take only about one minute – much faster than the average Bitcoin transaction times, which can range from 10 minutes to an hour. The most popular exchanges used to send Dogecoin are Binance and Coinbase, according to data provider CoinMarketCap.com.
狗狗幣的另一個令人驚訝的用途是匯款。居住在國外的親屬的現金支付傳統上是透過國際銀行或金融零售企業發送的,但這些通常包括高達 7% 的交易費。狗狗幣交易,即使是跨境交易,通常只需要大約一分鐘——比比特幣的平均交易時間(從 10 分鐘到一個小時不等)要快得多。根據數據提供者 CoinMarketCap.com 的數據,用於發送狗狗幣的最受歡迎的交易所是 Binance 和 Coinbase。
Of course, the tongue-in-cheek nature of Dogecoin that inspired countless memes adds to its appeal as well. Even if you're not a cryptocurrency enthusiast, you've probably heard about Dogecoin.
當然,狗狗幣的半開玩笑性質激發了無數表情包,也增加了它的吸引力。即使您不是加密貨幣愛好者,您也可能聽說過狗狗幣。
Its notable endorsers include celebrities like rappers Snoop Dogg and Lil Yachty, and even Mark Cuban, a billionaire on the opposite end of the political spectrum from Musk, his frequent sparring partner on X. The Dallas Mavericks basketball team started accepting Dogecoin as payment for merchandise and tickets in 2021, though usage so far has been modest: Cuban estimates that the Mavericks have accepted around 25,000 Dogecoin so far.
它的著名代言人包括說唱歌手Snoop Dogg 和Lil Yachty 等名人,甚至還有馬克·庫班(Mark Cuban),一位與馬斯克政治立場相反的億萬富翁,他經常在X 節目中陪練。籃球隊開始接受狗狗幣作為商品支付方式和 2021 年的門票,儘管到目前為止使用量不大:庫班估計小牛隊到目前為止已經接受了大約 25,000 枚狗狗幣。
“It's an inexpensive way to become part of an incredibly vibrant online community,” Cuban told Bloomberg.
「這是一種成為充滿活力的線上社群一部分的廉價方式,」庫班告訴彭博社。
The virality of Dogecoin makes the cryptocurrency an effective marketing tool for businesses, according to McCann. That helps it stand out from comparable alternatives such as Litecoin that also allow for fast and cheap transactions.
麥肯表示,狗狗幣的病毒式傳播使這種加密貨幣成為企業有效的行銷工具。這有助於它從萊特幣等同類替代品中脫穎而出,因為萊特幣也允許快速且廉價的交易。
Litecoin is the most-used cryptocurrency for transactions made using the payments app BitPay, accounting for a 38% share in August, according to the company's website. Dogecoin ranked fifth, ahead of larger tokens like XRP and USDC. Yet Litecoin's current market cap sits at less than $5 billion, compared with Dogecoin's $16 billion, which ranks it as the eighth-biggest cryptocurrency, according to CoinMarketCap.com.
據該公司網站稱,萊特幣是使用支付應用程式 BitPay 進行交易時最常用的加密貨幣,8 月佔 38% 的份額。狗狗幣排名第五,領先 XRP 和 USDC 等較大代幣。然而,根據 CoinMarketCap.com 的數據,萊特幣目前的市值還不到 50 億美元,而狗狗幣的市值為 160 億美元,後者將其列為第八大加密貨幣。
Like digital assets such Bitcoin and Ethereum, Dogecoin is a peer-to-peer currency that uses blockchain technology to verify transactions. And like Bitcoin, it's a “proof of work” token, meaning so-called miners compete to solve complex mathematical puzzles in order to validate transactions and earn compensation paid in crypto.
與比特幣和以太坊等數位資產一樣,狗狗幣是一種點對點貨幣,使用區塊鏈技術來驗證交易。與比特幣一樣,它是一種「工作證明」代幣,這意味著所謂的礦工競相解決複雜的數學難題,以驗證交易並賺取以加密貨幣支付的補償。
For crypto diehards, there are some disadvantages to the memecoin compared with the original cryptocurrency. Dogecoin is considered to be less secure than Bitcoin. And unlike Bitcoin, which was designed to have a limited supply, there is no cap on the amount of Dogecoin in circulation, meaning the case for buying and holding it over the long term is weaker. Its value is also prone to wider swings, with a 260-day historical volatility that is almost twice that of Bitcoin's. It traded for about 6 cents a year ago, as high as 22 cents in March, and goes for about 11 cents today.
對於加密頑固分子來說,memecoin 與原始加密貨幣相比存在一些缺點。狗狗幣被認為不如比特幣安全。與比特幣的設計供應量有限不同,狗狗幣的流通量沒有上限,這意味著長期購買和持有它的理由較弱。其價值也容易出現更大的波動,260 天的歷史波動率幾乎是比特幣的兩倍。一年前的交易價格約為 6 美分,3 月高達 22 美分,而今天的交易價格約為 11 美分。
“Right-tailed”
“右尾”
Yet Dogecoin has a multiyear
然而狗狗幣有多年的歷史
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