加密遊戲和賭博活動是用現有加密錢包獲取用戶的最昂貴的方式

輸入：加密遊戲和賭博活動是獲取現有加密錢包的用戶的最昂貴方式，在加密行業的所有領域的成本中排名最高

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

最近的數據顯示，加密遊戲和賭博活動是獲取現有加密錢包的用戶的最昂貴方法，在加密行業的所有領域中的成本最高。

“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.

Web3營銷公司在最近發布的X. CPW上發布的一份報告中說：“遊戲和賭博活動是最昂貴的，中位數為8.74美元，下四分位數為3.40美元。”

“Higher churn” rate may be to blame

可能要歸咎於“更高的流失”率

Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products.

納德勒此前曾告訴Cointelegraph，他們的分析數據表明，帶有錢包的用戶更有可能將其轉換為加密產品。

CPW across different regions during the bull markets in Q1 an Q4 of 2024. Source: Asaf Nadler

在牛市第1季度和2024年第四季度的牛市中，各個地區的CPW。資料來源：ASAF NADLER

Nadler said the high cost-to-return ratio of crypto gaming and gambling might be due to “higher churn, speculative behavior, and intense competition.” However, Axie Infinity co-founder Jeff “JiHo” Zirlin said in an April 11 post on X that periods of high CPW are a good time to experiment.

納德勒說，加密遊戲和賭博的高成本比率可能是由於“更高的流失，投機行為和激烈的競爭”。但是，Axie Infinity聯合創始人Jeff“ Jiho” Zirlin在4月11日在X上發表的文章中說，高CPW時期是實驗的好時機。

“Create new games/product lines, consolidate our market share, and get ready for the next market expansion,” Zirlin said. “Know when it's a coiling phase. Know when it's time to explode,” he added.

Zirlin說：“創建新的遊戲/產品線，鞏固我們的市場份額，並為下一個市場擴張做好準備。”他補充說：“知道什麼時候是一個盤繞階段。知道什麼時候該爆炸了。”

According to the report, campaigns targeting crypto users with a wallet in DeFi and Centralized Finance (CeFi) had it a lot easier. “DeFi/CeFi campaigns are the most cost-efficient, with a median CPW of $2.79 and a lower quartile of just $0.10.”

根據該報告，針對加密用戶的廣告系列在Defi和集中財務（CEFI）中使用了錢包，這要容易得多。 “ Defi/CEFI廣告系列是最具成本效益的，中位數為2.79美元，下四分位數僅為0.10美元。”

The results are based on 200 programmatic campaigns run on Addressable by over 70 advertisers, claiming to target an estimated 9.5 million users globally.

結果基於200多個廣告商在可解決的問題上開展的200個程序化活動，聲稱針對全球範圍的950萬用戶。

CPW results across various sectors of the crypto industry. Source: Asaf Nadler

CPW在加密行業的各個領域的結果。資料來源：Asaf Nadler

It tracks how CPW varies across market cycles, regions, campaign strategies, and audience segments.

它跟踪CPW如何在市場週期，地區，競選策略和受眾群體之間變化。

Premium markets cost more to reach crypto users during downturns

在低迷時期，高級市場成本更高才能吸引加密用戶

Nadler said that while premium markets experience low-cost conversions for existing crypto wallet holders during bull runs, attracting their attention becomes significantly more expensive during market downturns.

納德勒說，儘管高級市場在公牛跑期間經歷了現有的加密錢包持有者的低成本轉換，但在市場下滑期間，吸引他們的注意力變得更加昂貴。

Related: Trump kills DeFi broker rule in major crypto win: Finance Redefined

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He highlighted that in 2024, the US and Western Europe saw CPW increase by four times and 27 times, respectively, between Q1 and Q3, as the markets continued to consolidate and interest from crypto wallet holders waned.

他強調說，在2024年，美國和西歐之間的CPW分別增加了四倍和第3季度和第三季度，因為市場繼續鞏固和興趣加密錢包持有人的興趣減弱。

“While these markets provide scale and quality during bull runs, they become significantly more expensive when sentiment turns bearish, making them less sustainable during downturns,” Nadler said.

納德勒說：“儘管這些市場在公牛跑期間提供規模和質量，但當情緒變成看跌時，它們變得更加昂貴，使它們在衰退期間的可持續性降低。”

Meanwhile, emerging markets like Latin America and Eastern Europe “offer exceptionally low CPW in favorable conditions but can experience extreme cost volatility.”

同時，像拉丁美洲和東歐這樣的新興市場“在有利的條件下提供了極低的CPW，但可能會經歷極端的成本波動。”