「只是個冷酷的傢伙」迷因的創造者在品牌在病毒式行銷計劃中使用他的「新角色」後，獲得了版權，但沒有註明他的名字

菲利普·班克斯 (@PhillipBankss) 根據《數位千禧年版權法》(DMCA) 對他的「新角色」進行了版權保護，此前該角色被用於病毒式行銷計劃，而這些品牌並未署名他。

Phillip Banks (@PhillipBankss), the creator of the Just a Chill Guy meme on Twitter / X, has filed a copyright claim for his "new character" under the Digital Millennium Copyright Act (DMCA) after its use in viral marketing by brands without credit.

Phillip Banks (@PhillipBankss) 是Twitter / X 上「Just a Chill Guy」迷因的創造者，在未經授權的品牌將其「新角色」用於病毒式行銷後，根據《數位千禧年版權法》( DMCA) 對其「新角色」提出了版權主張。

"Emphasis on the 'for-profit' part," he stated in a post on Bluesky earlier today. "Please don't get it twisted thinking I'm DMCA-ing every person reposting/editing/having fun with it. I don't even tell brands to take their posts down, I'm just asking them to AT LEAST ask or give me credit for my art."

「強調『營利』部分，」他今天稍早在 Bluesky 上發表的一篇文章中表示。 「請不要曲解認為我對每個轉發/編輯/享受樂趣的人進行了DMCA。我什至不告訴品牌刪除他們的帖子，我只是要求他們至少詢問或請給我的藝術以榮譽。”

Banks initially announced the news in a tweet that is now inaccessible to non-followers. He later disclosed on Bluesky that he is taking a break from the X app due to crypto enthusiasts flooding his DMs with material pertaining to the recently popular Chill Guy "meme coin."

班克斯最初在一條推文中宣布了這一消息，目前非追隨者無法訪問該推文。後來他在 Bluesky 上透露，由於加密貨幣愛好者在他的私訊中大量發送與最近流行的 Chill Guy「迷因幣」有關的資料，他將暫停使用 X 應用程式。

For the uninitiated, the Chill Guy meme was initially dubbed "My New Character," mirroring the original caption of the initial tweet that introduced the character last year.

對於外行人來說，“冷酷傢伙”模因最初被稱為“我的新角色”，反映了去年介紹該角色的最初推文的原始標題。

The anthropomorphic dog, conceived by Banks, is depicted with his hands in his pockets, a smirk directed at the viewer, reminiscent of Brian Griffin from Family Guy.

班克斯構思的擬人化狗被描繪成雙手插在口袋裡，對著觀眾傻笑，讓人想起《惡搞之家》的布萊恩葛里芬。

The meme went viral on TikTok a year after its original upload, trending massively two months ago.

該表情包在最初上傳一年後在 TikTok 上瘋傳，兩個月前成為熱門話題。

This month, however, the meme experienced a significant resurgence as meme creators superimposed the PNG image of the Chill Guy onto various backgrounds. The captions typically began with a tense scenario, which was then diffused by the statement, "But I'm just a chill guy."

然而本月，隨著迷因創作者將 Chill Guy 的 PNG 圖像疊加到各種背景上，迷因經歷了重大的復甦。字幕通常以緊張的場景開始，然後透過「但我只是一個冷靜的人」這句話來緩解。

Banks' fans expressed support for his decision to copyright the character. "Get that bag brother we're rooting for you," stated X user @male_wife_. "Congrats! 👏👏 you deserve every cent," wrote @frfrongg in response to the post.

班克斯的粉絲表示支持他為該角色獲得版權的決定。 X 用戶@male_wife_ 表示：“兄弟，拿上我們支持你的那個包吧。” 「恭喜！👏👏你值得每一分錢，」@frfrongg 在回复該帖子時寫道。

On the other hand, X users involved in crypto seemed to be the most perturbed. Others, like @boldleonidas, created an original webcomic to depict Banks as "not chill" due to his insistence on ownership.

另一方面，參與加密貨幣的 X 用戶似乎是最不安的。其他人，例如@boldleonidas，創作了一個原創網路漫畫，將班克斯描述為“不冷靜”，因為他堅持擁有所有權。

However, Banks has notably indicated that he is primarily upset by brands using his character without credit, rather than crypto enthusiasts. A quick search on TikTok or X reveals that betting sites and professional sports teams are among the main culprits.

然而，班克斯特別表示，他主要對品牌在沒有信用的情況下利用他的個性感到不安，而不是加密貨幣愛好者。在 TikTok 或 X 上快速搜尋就會發現，博彩網站和職業運動隊伍是罪魁禍首之一。

This incident marks another instance where the creator of a viral meme character has initiated DMCA takedowns. In 2017, Pepe the Frog creator Matt Furie took legal action against conservative and alt-right websites for using his creation.

這一事件標誌著病毒式迷因角色的創建者發起 DMCA 刪除的另一個實例。 2017 年，佩佩青蛙 (Pepe the Frog) 的創作者 Matt Furie 對保守派和另類右翼網站使用其作品採取了法律行動。

It remains to be seen where Banks' legal endeavors will lead. Nonetheless, this story highlights the ongoing debate regarding ownership in the rapidly evolving digital landscape.

班克斯的法律努力將走向何方還有待觀察。儘管如此，這個故事凸顯了在快速發展的數位環境中關於所有權的持續爭論。