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Infinite Reality在3月25日的聲明中說,Napster將提供“品牌3D虛擬空間”,以允許虛擬音樂會和“社交聆聽黨”
Infinite Reality is buying music-streaming service Napster for $207 million and plans to add a music-focused metaverse to the brand, the artificial intelligence startup announced on March 25.
人工智能初創公司於3月25日宣布,無限現實是以2.07億美元的價格購買音樂流服務Napster,併計劃向該品牌添加以音樂為中心的Metaverse。
The move comes after a long and winding journey for Napster, pivoting from a music-pirating app to a streaming service and bouncing between several owners over the past 20 years.
此舉是在納普斯特(Napster)進行了漫長而曲折的旅程之後,從盜版應用程序轉向流媒體服務,並在過去20年中幾個所有者之間彈跳。
Infinite Reality said that Napster would offer “branded 3D virtual spaces” to allow virtual concerts and “social listening parties” along with the ability to offer virtual merchandise.
Infinite Reality表示,Napster將提供“品牌的3D虛擬空間”,以允許虛擬音樂會和“社交聆聽派對”以及提供虛擬商品的能力。
“Imagine stepping into a virtual venue to watch an exclusive show with friends, chat with your favorite artist in their own virtual hangout as they drop their new single, and be able to directly buy their exclusive digital and physical merch,” said Jon Vlassopulos, CEO of Napster, who will continue in his role amid the acquisition.
Napster首席執行官Jon Vlassopulos說:“想像一下,踏入一個虛擬的場地,與朋友一起觀看獨家演出,與您最喜歡的藝術家聊天,以自己的虛擬聊天群體聊天,並能夠直接購買他們的獨家數字和實體商品。”
“The internet has evolved from desktop to mobile, from mobile to social, and now we are entering the immersive era,” he added.
他補充說:“互聯網已經從台式機到移動設備發展,從移動設備到社交活動,現在我們進入了身臨其境的時代。”
The most legendary collab?! Infinite Reality has acquired iconic online music brand @Napster.With this acquisition, we're expanding and reimagining Napster, empowering artists with new audience monetization and engagement capabilities, underpinned by iR’s #immersive technologies. #M2O
最傳奇的合作? !無限現實已經獲得了標誌性的在線音樂品牌 @napster。在此收購中,我們正在擴大和重新構想Napster,以IR #Immersive Technologies為基礎,以新的觀眾獲利和參與能力增強了藝術家的能力。 #M2O
Infinite Reality also plans for Napster to allow musicians to use AI customer and community management agents and analytics dashboards to track fan behavior and cross-promotion with its other entertainment properties, such as Esports teams.
Infinite Reality還計劃讓Napster允許音樂家使用AI客戶和社區管理代理和分析儀表板來跟踪粉絲的行為和交叉促銷與其他娛樂場所(例如電子競技團隊)。
Napster’s latest repurposing
Napster的最新重新調整
The service was originally launched in 1999 as a peer-to-peer (P2P) filing-sharing service, mostly for music. It was shut down in 2001 by a court order after a wave of copyright infringement lawsuits.
該服務最初是在1999年作為點對點(P2P)歸檔共享服務推出的,主要用於音樂。一波侵犯版權訴訟後,法院命令在2001年被法院命令關閉。
The now-bankrupt company later sold its brand, which was relaunched as a music-streaming service before bouncing between owners for the next 20 years. Most recently, the blockchain firm Algorand and crypto investment firm Hivemind bought it in 2022.
這家現已破產的公司後來出售了其品牌,該品牌被重新推出為音樂流的服務,然後在未來20年的所有者之間彈跳。最近,區塊鏈公司Algorand and Crypto投資公司Hivemind於2022年購買了它。
Related: Here’s what musicians actually think of tokenizing content in Web3
相關:這是音樂家真正想到的Web3中令牌的內容
The brand had been making several moves in the Web3 space, announcing plans in June 2022 to launch its own Napster token on the Algorand blockchain that could be used to buy music subscriptions and other content. It also bought Web3 music startup Mint Songs in February 2023.
該品牌一直在Web3領域採取多個動作,並於2022年6月宣布計劃在Algorand區塊鏈上推出自己的Napster代幣,可用於購買音樂訂閱和其他內容。它還在2023年2月購買了Web3 Music Startup Mint歌曲。
John Acunto, co-founder and CEO of Infinite Reality, said the team hopes to lead an “internet industry shift from a flat 2D clickable web to a 3D conversational one.”
Infinite Reality的聯合創始人兼首席執行官John Acunto表示,該團隊希望領導“互聯網行業從平坦的2D Clickable Web轉變為3D對話”。
Infinite Reality says the acquisition of Napster is slated to close in a few weeks. According to the firm, it hopes to evolve the Napster brand to become the leading immersive music platform for artists, fans and curators through audience monetization and engagement capabilities.
Infinite Reality表示,納普斯特(Napster)的收購計劃在幾週內關閉。據該公司稱,它希望通過觀眾的貨幣化和參與能力來發展Napster品牌,成為藝術家,粉絲和策展人的領先的身臨其境的音樂平台。
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