Web3 Products Resonate with Zoomers Who Value Community and Ownership

Transitioning to Web3 comes naturally for Zoomers born between the mid-90s and early 2000s. This age group grew up during the internet's peak

Web3 is gaining traction among Zoomers, who are born between the mid-90s and early 2000s. This generation grew up during the internet's peak, spending their free time on virtual games and earning income through content creation, all from the comfort of their smartphones.

Web3 products appeal to the young generation due to their inherent structures, which prioritize complete ownership of finances, data, and content. Incentives like regular airdrops, exclusive memberships in gated communities, play-to-earn features, and engage-to-earn mechanisms have bolstered audience retention among young individuals who value community-centric products. According to Market.us research, Gen Zers demonstrate the highest familiarity with Web3, with 20% knowledgeable about the sector, followed by 18% of millennials and 11% of Gen Xers.

Some brands have prioritized crafting resonant ideas and solutions in this realm. This enthusiasm and commitment to building top-tier Web3-driven products have attracted more young enthusiasts seeking alternatives to traditional systems. Notable entities in this space include Ton Wallet, Bitget, Uniswap, and Axie Infinity.

Bitget — Secure Trading And Programs For GenZ

Bitget has emerged as a prominent exchange brand that cherishes its community and invests heavily in onboarding new users. The exchange has introduced a range of unique and innovative features, including its world-class derivatives platform, copy trading, and early crypto opportunities through the Bitget Innovation Zone.

For the younger generation of Zoomers, Bitget might be interesting in several areas:

Platforms across traditional finance and decentralized finance have been leaning towards features that appeal to Gen Zers. Some of these include experience-based rewards, intuitive digital experiences, sign-up bonuses, and fan engagement. Features like these are likely to forge long-lasting relationships between the young generation of users and these financial institutions.

Bitget has set itself apart with a unique blend of programs that attracted global young talent and crypto enthusiasts. These include the Blockchain4Youth program and Bitget Academy, which helped over 6000 students develop their skills and find careers, and invested up to $10 million to support youth-led Web3 ventures.

Furthermore, Bitget provides a range of trading bots that facilitate the automation of almost every type of trade. Intermediate traders may customize grid trading bots on Bitget for specific buy or sell levels when spot trading. If they are into dollar cost-averaging, they can simply automate their trades using the auto-invest bot. Experienced and professional traders use the spot-futures martingale bots, and the futures quant to automate and balance their trading strategies while focusing on arbitrage opportunities.

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A newly released report from Bitget revealed that 50% of all cryptocurrency copy traders are GenZers. According to Bitget, Gen Z’s inclination to professional investment advice and social media influencers may explain why a large percentage of young users are drawn to copy trading.

Source: Bitget CopyTrading Report

Ton Wallet — An All-in-One App with Crypto Integration

All-in-one applications have experienced tremendous growth over the past 5 years among GenZers who want to communicate, transact, and engage with the community in one place. Telegram does just that by integrating with the Ton Wallet.

Telegram’s Ton Wallet is integrated with the Ton blockchain ecosystem to facilitate direct transactions within the messenger. There is also a non-custodial storage solution called Ton Space which facilitates NFT deposits, third-party crypto applications and transactions, as well as features ranging from paywalled content, e-commerce, and P2P games.

Notable benefits of the Ton Wallet include access to The Open Network ecosystem, which offers users a wide range of digital assets, stablecoins, and staking rewards. In April 2024, USDT was launched on Ton Wallet and, as of this writing, has managed to serve over 900+ million Telegram users, strongly boosting the P2P feature.

Toncoin, the utility token of the ecosystem, is one of the year’s best-performing coins after witnessing a 251% increase in price. Its price surged from $1.25 on 5th June 2023 to the press time price of $7.5. This allowed the cryptocurrency to scoop the 8th position among the largest cryptocurrencies on CoinCodex.

TON's impressive growth trajectory since its launch in 2022 can be attributed to a range of use cases. These include rewarding network validators, covering gas fees for deploying smart contracts, facilitating payments for services on the TON app, incentivizing decentralized data storage, enabling payments for domain names on the TON DNS, and serving as a governance token within the TON ecosystem.

Uniswap — Fully Decentralized Experience

Uniswap is an open-source decentralized exchange protocol that facilitates peer-to-peer crypto transactions that don’t rely on a middle party