Uniswap Labs Acquires ‘Crypto: The Game’ (CTG) to Bridge Gaming and Crypto Communities

Uniswap Labs made a significant move into the blockchain gaming industry with its recent acquisition of ‘Crypto: The Game’ (CTG), an on-chain survival game.

Uniswap Labs, the organization behind the renowned decentralized exchange Uniswap, has ventured into the realm of blockchain gaming with the recent acquisition of ‘Crypto: The Game’ (CTG), an on-chain survival game that has garnered immense popularity within and beyond the crypto community.

CTG, which is set to launch its third season with the support of Uniswap Labs, has captivated viewers with its unique format inspired by popular TV shows like Survivor and Squid Game. In the game, contestants purchase 0.1 Ethereum (ETH) (around $367) to join one of ten tribes with 80 players each.

Over ten days, participants engage in daily challenges, vote each other out, and compete for a grand prize. Notably, in the previous seasons, a Japanese player claimed a pot of over $150,000 in season one, while the prize pool grew to around $250,000 in season two.

Significantly, Uniswap Labs also sponsored a challenge during season two, joining forces with partners like Adidas and Wormhole. This sponsorship reportedly provided valuable insights into the game's ability to attract new users to the world of crypto.

According to Fortune Magazine, CTG has gained a “cult-like” following within the crypto community, with enthusiasts closely following the game's developments through various platforms, including podcasts and media outlets.

Highlighting the diverse fan base of CTG, co-founder Dylan Abruscato mentioned crypto Twitter enthusiasts, venture capitalists, founders, and influential figures like 3LAU, Packy McCormick, Jesse Pollak, and Bored Elon among its fans.

Moreover, the game has also managed to captivate “normies” (individuals new to crypto) who make up about 10%–15% of the audience, presenting an opportunity to onboard new users into the world of decentralized finance (DeFi).

While the precise number of viewers during the previous season is not known, CTG recorded approximately 50,000 unique visitors to its website over the ten-day gameplay period.

Describing the game as a “24/7 crypto reality show” with villain arcs, drama, and fan favorites, Abruscato noted that CTG has become a spectacle within the crypto community.

Following the announcement of the acquisition, the UNI token, native to the Uniswap ecosystem, experienced a notable price surge. At the time of writing, UNI is trading at $10.29, showing a significant 4.5% price increase.

The token also saw a substantial price increase of 7% in the past week alone, contributing to its overall upward trend. Notably, over the last month, the UNI token has seen a remarkable price increase of about 45%.