Trump Media & Technology Group (TMTG) Plans to Launch Bitcoin Exchange-Traded Funds (ETFs)

The Trump Media & Technology Group (TMTG), which owns Truth Social, has announced plans to launch Bitcoin exchange-traded funds (ETFs) and separately managed accounts (SMAs) under the Truth.Fi brand.

Former U.S. President Donald Trump is setting his sights on the financial sector — and he’s doing so with Bitcoin in mind.

Trump Media & Technology Group (TMTG), which owns Truth Social, has announced plans to launch Bitcoin exchange-traded funds (ETFs) and separately managed accounts (SMAs) under the Truth.Fi brand.

This move comes amid growing institutional interest in crypto investments, with companies like BlackRock, Fidelity, and VanEck already dominating the Bitcoin ETF space.

According to TMTG CEO Devin Nunes, these investment products will offer an alternative to traditional finance, which he claims is plagued by “woke funds and debanking issues.”

“We’re developing financial products that align with America First principles, including Bitcoin-related strategies,” said Nunes.

TMTG has already applied for trademarks for its Truth.Fi investment products, which will include:

How Will This Work?

The company plans to allocate up to $250 million to these financial products.

This marks the first time a former U.S. president's company is launching an ETF — a move that has both investors and analysts talking.

Will Truth.Fi Compete with Bitcoin ETF Giants?

While the idea of a Trump-backed Bitcoin ETF is grabbing attention, some industry experts remain skeptical.

Bloomberg ETF analyst Eric Balchunas noted that Truth.Fi’s ETFs will likely struggle to match the success of established Bitcoin ETFs such as:

Despite Trump’s brand recognition, Balchunas believes the market is already dominated by major financial institutions with better resources and deeper trust among investors.

Still, he acknowledged the significance of this moment, saying: “Safe to say first-ever POTUS ETF issuer. What a country.”

Trump is going to launch a Bitcoin Plus ETF. Safe to say first-ever POTUS ETF issuer. What a country.. pic.twitter.com/Oak9TyWtaV

— Eric Balchunas (@EricBalchunas) February 6, 2025

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Meanwhile, Peter Schiff, a well-known Bitcoin skeptic, speculated that this move might mean Trump is less likely to push for a U.S. Bitcoin Strategic Reserve.

Well if this does in fact happen, I think it takes a Bitcoin Strategic Reserve off the table, if it ever really was on the table to begin with.

— Peter Schiff (@PeterSchiff) February 6, 2025

“If this happens, I think the idea of a Bitcoin reserve for the U.S. is off the table—if it ever was on it,” Schiff remarked.

Meanwhile, the Trump Meme Coin Struggles

While Trump Media expands into ETFs, another Trump-branded financial asset is not doing so well—the Trump (TRUMP) meme coin.

After an initial surge, TRUMP has plummeted 76% from its all-time high of $73.40. It is currently trading at $17.60, reflecting a 7.6% decline in the past 24 hours.

This massive drop highlights the volatility of meme coins, even those associated with high-profile figures.

Can Trump’s Bitcoin ETF Succeed?

The launch of Truth.Fi’s Bitcoin ETF is a bold move, but the real challenge will be competing with industry giants like BlackRock and Fidelity.

While Trump’s brand power may attract some investors, the market is already filled with well-established Bitcoin ETFs.

Still, this move further legitimizes Bitcoin in mainstream finance, signaling that crypto investment products are here to stay.

The question is: Will investors buy into a Trump-backed Bitcoin ETF? Or will Truth.Fi struggle the way the TRUMP meme coin has?

Either way, the intersection of politics, finance, and crypto just got a lot more interesting.