The Trump family is looking to develop a TRUMP-branded metaverse

The Trump family is looking to develop a TRUMP-branded metaverse, according to a recent trademark application.

The Trump family is venturing into the metaverse with a new TRUMP-branded platform in the works, according to a recent trademark application.

The move marks the latest foray by the family into the crypto world following multiple token sales by the former president and his son, Donald Trump Jr., from NFTs and DeFi to, more recently, memecoins.

Gerben IP law firm says the trademark application was filed on Monday with the U.S. Patent and Trademark Office (USPTO) on an “intent to use” basis, signaling an intent for commercial use.

This is not the first crypto-related trademark Trump — who attempted to trademark his Celebrity Apprentice catchphrase, “You’re Fired!”, two decades ago — has filed. Earlier this month, Trump Media and Technology Group applied to trademark six investment products that track bitcoin and the U.S. manufacturing and energy sectors, including Truth.Fi Bitcoin Plus ETF, which has not been filed with the Securities and Exchange Commission.

The filing, submitted by Michael Santucci of 500 Law, mentions a veritable virtual society with immersive experiences like virtual restaurants, music and other forms of entertainment. There will also be online retail store services that sell everything from the necessities like digital furniture, beverages and foodstuff to luxury items like virtual jewelry and cologne, as well as trinkets like keychains and towels. The Trump-branded virtual world will also purportedly offer “simulation-based training services,” where users can study “public service, business, civics, fundraising, real estate, construction and hospitality management.”

Unfortunately, there appears to be a stipulation — the “virtual reality-based virtual worlds” associated with the platform will be limited to hosting “only those images, texts, videos and sound files authorized by the 45th and 47th President.” This begs the question: will users be able to port over NFTs they already own or be able to transfer Trump-banded virtual goods to other platforms, a functionality typically associated with non-fungible tokens.

“While it remains unclear when or how this digital venture will take shape, the trademark application suggests that the Trump Organization is exploring ways to extend its brand into the rapidly growing metaverse and digital economy,” writes Josh Gerben, who surfaced the application filed on Monday.

“The irony of the filing is that the Trump Organization is asking government employees at the United States Patent and Trademark Office, all of whom the Trump Administration has put on pressure to resign and/or return to the office, to review this trademark application,” Gerben added.

According to the USPTO, Trump’s latest trademark application has been accepted by the office but has not yet been assigned to an examiner.