Telegram Embraces Crypto: Toncoin Payments for Ads, Revenue Sharing for Channel Owners

Telegram has introduced a new feature allowing channel owners to monetize their content by accepting payments in cryptocurrency Toncoin (TON) for advertisements displayed on the platform. This update, part of Telegram's user monetization strategy, grants channel owners 50% of the revenue generated from ads, providing an additional revenue stream for content creators.

Telegram Introduces Toncoin Cryptocurrency Payments for Ad Purchases, Launches User Monetization Scheme

Moscow, Russia – March 31, 2023 – Popular instant messaging service Telegram has announced the launch of crypto payments using Toncoin (TON) for advertisement purchases on its platform. This latest development is part of Telegram's ongoing user monetization efforts, which also include a revenue-sharing scheme for channel owners.

User Monetization Program

Telegram has introduced a 50% revenue-sharing model for owners of public channels with at least 1,000 subscribers. This initiative allows channel owners to generate income from advertisements displayed on their respective channels.

"We are introducing one of the most generous reward systems in the history of social media. Telegram channel owners can now receive 50% of the revenue from ads shown on their channels," the company stated in a release.

Toncoin Integration and Advantages

To facilitate this monetization scheme, Telegram has partnered with Toncoin, a cryptocurrency developed by the TON Blockchain. Telegram cited its low fees, high transaction speeds, and impressive processing capacity as key reasons for choosing Toncoin.

The Toncoin cryptocurrency has experienced significant growth in recent weeks, with its value appreciating by over 100% in the past month. Its integration with Telegram's platform further strengthens its position in the cryptocurrency market.

21Shares' Toncoin ETP

In related news, cryptocurrency asset manager 21Shares recently announced the launch of an exchange-traded product (ETP) for staking Toncoin. This ETP, known as 21Shares Toncoin Staking ETP (TONN), provides investors an opportunity to participate in the staking ecosystem and earn rewards.

About Telegram

Telegram is a free and open-source cross-platform messaging application that emphasizes security, privacy, and speed. Launched in 2013 by Nikolai and Pavel Durov, it has become one of the most popular messaging apps worldwide.

About TON Blockchain

TON Blockchain is a decentralized, proof-of-work blockchain platform that was initially developed by Telegram. The project was subsequently handed over to the TON Foundation, a non-profit organization responsible for its maintenance and development.

Conclusion

The integration of Toncoin cryptocurrency payments for ad purchases on Telegram represents a significant step in the user monetization strategy of the messaging platform. The 50% revenue-sharing model and the partnership with TON Blockchain provide channel owners with new opportunities for revenue generation. The listing of the Toncoin Staking ETP by 21Shares further highlights the growing interest in the cryptocurrency and its ecosystem.