A Solana-based non-fungible token project plans to buy a Cold War-era nuclear bunker in England by selling 100,000 NFT “land deeds.”

Launched by the creators of the doomsday-themed NFT series Meatbags, Dead Bruv aims to raise funds through a new campaign, dubbed “#buythebunker,”

Solana-based non-fungible token project Dead Bruv is selling 100,000 NFTs to buy a Cold War-era nuclear bunker in England, aiming to bring together the NFT community in a unique tale of survival.

The project, known for its doomsday-themed NFT series Meatbags, is launching a new campaign to raise funds and purchase the bunker.

Each NFT is priced at $14 and grants access to the Billionaire Bunker Club, a decentralised autonomous organisation that will decide the future use of the site.

The sale begins on 21 April at 8 AM EST and runs until 24 April at 4 AM EST, at which point the bunker will be auctioned off.

Those who join the sale will also be entered into a giveaway for prizes such as PS5s and a year’s supply of Liquid Death water.

Once the auction concludes, the NFTs will be airdropped to both existing Meatbags holders and new buyers.

On 28 April, each NFT will transform into one of 20 unique parts across four rarity tiers: Common, Uncommon, Rare, or Epic.

These rarities may unlock future perks, collectibles, or interactive features, but they will not affect the ownership percentage or voting power within the DAO.

The Cold War-era facility in Rutland, England, was built in 1960 as a nuclear monitoring post and decommissioned in 1968.

The site, spanning 1.4 acres, has planning permission in place for residential conversion and is currently listed by SDL Property Auctions with a guide price of £650,000 (about $862,000).

Some of the proposed uses for the site range from a members-only survival resort with DJ sets to an end-of-the-world festival venue, or even an Airbnb offering caviar tastings and canned-bean room service.

According to Robert, the pseudonymous co-founder of Dead Bruv, the campaign started as a joke that turned into a serious attempt to make NFTs “fun again.”

He said the project reflects the kind of creative risk-taking that got him into NFTs in the first place, doing something “completely new, absurd, and incredible.”

“What we’ve managed to pull off in such a short sprint has become one of our most passion-filled activations to date. When something comes from a place of, ‘this is completely insane… we gotta do it,’ that’s when I know we’re onto something,” Robert added.

The campaign echoes past efforts by other DAOs to acquire physical assets. In 2021, ConstitutionDAO famously raised more than $47 million in Ether to bid for an original copy of the U.S. Constitution, though the group fell short after being outbid at the final auction.