Shares of Trump Media jumped about 9%

Shares of Trump Media jumped about 9% in extended trading on Monday after the parent of the president's social media company announced an agreement with Crypto.com

Shares of Trump Media rose sharply in extended trading on Monday after the parent company of the president's social media platform announced an agreement with Crypto.com to launch a series of exchange-traded funds and related products.

The company, which runs the Truth Social platform, has been struggling to attract investors this year.

The firm's stock is down 38% in 2025. It closed Monday's regular session at $0.90.

The ETFs and exchange-traded products will have a "Made in America" focus and are expected to launch later this year, pending regulatory approval.

The announcement marks President Trump's latest foray into crypto, following his family's introduction of several Trump-branded non-fungible tokens and memecoins and the president's plans to start a crypto bank of sorts.

It also further blurs the line between the president's business ventures and his policy agenda.

Trump is the majority owner of Trump Media, which has a market cap of about $4.6 billion. It's a tiny and money-burning business. Trump Media last month reported losing $400 million in 2024, while taking in $3.6 million in revenue.

A significant portion of the work in bringing the new ETFs to market will be handled by Crypto.com and its U.S. affiliate, Foris Capital, in a familiar arrangement for Trump, who has frequently allowed other companies to develop products using his name and brand.

The funds will be marketed under TMTG's newly-launched fintech brand, Truth.Fi. Crypto.com will support the backend technology, provide custody, and supply the cryptocurrencies for the ETFs, which are planned to include a unique basket of digital assets such as bitcoin and cronos (Crypto.com's native token), along with traditional securities from various industries such as energy.

The ETFs, if launched, will be available internationally, including in Europe and Asia, on major brokerage platforms and through the Crypto.com app, which has over 140 million users worldwide.