Rumble Just Dropped a Bombshell: It's Launching Its Own Digital Wallet, and Tether Is Backing the Move

This isn't just another crypto integration—this could be a direct challenge to Big Tech's control over creator monetization.

In a surprising move that could reshape the creator economy, video-sharing platform Rumble is launching its own digital wallet, backed by leading stablecoin issuer Tether.

Announced via X (formerly Twitter) post by Rumble CEO Chris Pavlovski, the platform's new venture aims to provide creators with better monetization options, especially in international markets.

"We will help monetize creators better than most advertisers, especially in international markets," Pavlovski said.

The move comes as part of a broader crypto integration strategy by the platform, which saw Tether invest $775 million in December 2024. Out of that investment, $250 million is dedicated to aiding Rumble's expansion plans.

Earlier this month, rumors swirled online about a potential partnership between the two entities for a new venture.

Now, Tether CEO Paolo Ardoino has confirmed the collaboration, sharing a post by Pavlovski about launching Rumble Wallet.

Announcing the platform's new venture.

"We are launching our own wallet to help monetize creators better than most advertisers, especially in international markets."

— Chris Pavlovski, CEO of Rumble.

"A wallet for the people," Ardoino said, adding a cryptic comment.

Why Is Video Platform Focused On Crypto?

While known for video content, Rumble has been steadily integrating digital assets into its ecosystem.

Besides Tether's investment, which began in December 2024, and plans to add Bitcoin to its treasury, announced last November, the platform has made several moves into the crypto space.

Announced in January, part of its broader treasury strategy will see a $20 million allocation to BTC.

So far this year, the platform has bought 188 BTC for a total of $17.1 million, at an average price of around $91,000 per BTC.

However, despite the platform's interest in BTC, it seems focused on stablecoins for creator payments.

Many global creators face difficulties with banking limitations and slow cross-border payments, especially in regions where traditional ad revenue models aren't as developed.

A stablecoin-powered wallet could quickly solve these issues and provide creators with more financial control.

Many creators have also faced difficulties with varying payout methods and, in some cases, demonetization on other platforms.

But, with its own wallet, Rumble would have complete control over how creators get paid, and creators could easily switch between platforms.

Unpacking The Importance Of A Crypto Wallet In 2024

In a post on X, Pavlovski said that creators will be able to better monetize their content with crypto.

"We are launching our own wallet to help monetize creators better than most advertisers, especially in international markets," he said.

Announcing the platform's new venture.

"We are launching our own wallet to help monetize creators better than most advertisers, especially in international markets."

— Chris Pavlovski, CEO of Rumble.

"A wallet for the people," Ardoino said, adding a cryptic comment.

Why Is Video Platform Focused On Crypto?

While known for video content, Rumble has been steadily integrating digital assets into its ecosystem.

Besides Tether’s investment, which began in December 2024, and plans to add Bitcoin to its treasury, announced last November, the platform has made several moves into the crypto space.

Announced in January, part of its broader treasury strategy will see a $20 million allocation to BTC.

So far this year, the platform has bought 188 BTC for a total of $17.1 million, at an average price of around $91,000 per BTC.

However, despite the platform's interest in BTC, it seems focused on stablecoins for creator payments.

Many global creators face difficulties with banking limitations and slow cross-border payments, especially in regions where traditional ad revenue models aren't as developed.

A stablecoin-powered wallet could quickly solve these issues and provide creators with more financial freedom.

Many creators have also faced difficulties with varying payout methods and, in some cases, demonetization on other platforms.

But, with its own wallet, Rumble would have complete control over how creators get paid, and creators could easily switch between platforms.