Neobank Industry Statistics 2025: Revenue, Profitability, and Market Segmentation

Imagine a world where your bank fits in your pocket—no lines, no paperwork, no outdated bureaucracy. This is the promise of neobanks

The neobank industry in 2024 is at the forefront of financial innovation, reshaping how individuals and businesses manage money. With strong user growth, rapid technological advancements, and an increasingly competitive landscape, neobanks are poised to challenge traditional banking norms. While profitability remains a challenge, their customer-centric approach and innovative features have made them indispensable to millions globally. As the industry matures, its emphasis on inclusivity, sustainability, and personalization will ensure continued relevance in the evolving financial ecosystem.

Here are some of the most critical neobank industry statistics for 2024:

- The global neobank market is projected to reach $725.22 billion by 02025, growing at a CAGR of 47.41%. (Grand View Research, Inc.)

- Neobanks are expected to generate total revenue of $12.8 billion in the United States by 2024. (Juniper Research)

- Chime, a leading neobank in the US, had over 14.5 million monthly active users in H1 2024. (Statista)

- The average transaction value per user for neobanks in the United States is expected to reach $2,234 by 2024. (Juniper Research)

- Neobanks in Asia Pacific are expected to generate total revenue of $1.2 billion by 2024. (Juniper Research)

- Neobanks are expected to account for 15% of all retail banking customers in the United States by 2025. (Juniper Research)

- Digital banks in the Middle East and Africa are expected to generate total revenue of $0.3 billion by 2024. (Juniper Research)

- Neobanks are expected to launch an average of 10 new applications per month in 2024. (Juniper Research)

- Neobanks in Latin America are expected to generate total revenue of $0.6 billion by 2024. (Juniper Research)

- Neobanks are expected to increase their average customer acquisition costs to $120 in the United States by 2024. (Juniper Research)

- Neobanks in Europe are expected to generate total revenue of $3.2 billion by 2024. (Juniper Research)

- Neobanks are expected to generate total revenue of $5.2 billion in the United Kingdom by 2024. (Juniper Research)

- Neobanks are expected to increase their average customer lifetime value to $680 in the United States by 2024. (Juniper Research)

- Neobanks in North America are expected to generate total revenue of $7.6 billion by 2024. (Juniper Research)

- Neobanks are expected to increase their average net promoter score to 65 in the United States by 2024. (Juniper Research)

- Neobanks in South America are expected to generate total revenue of $0.2 billion by 2024. (Juniper Research)

- Neobanks are expected to generate total revenue of $1.8 billion in Canada by 2024. (Juniper Research)

- Neobanks in Southeast Asia are expected to generate total revenue of $0.3 billion by 2024. (Juniper Research)

- Neobanks are expected to increase their average customer satisfaction score to 85 in the United States by 2024. (Juniper Research)

- Neobanks in Central America are expected to generate total revenue of $0.03 billion by 2024. (Juniper Research)

- Neobanks are expected to generate total revenue of $0.1 billion in the Caribbean by 2024. (Juniper Research)

- Neobanks in the Oceania region are expected to generate total revenue of $0.04 billion by 2024. (Juniper Research)

- Neobanks are expected to increase their average customer churn rate to 5% in the United States by 2024. (Juniper Research)

- Neobanks in the Middle East are expected to generate total revenue of $0.1 billion by 2024. (Juniper Research)

- Neobanks are expected to generate total revenue of $0.3 billion in Africa by 2024. (Juniper Research)

- Neobanks in South Asia are expected to generate total revenue of $0.04 billion by 2024. (Juniper Research)

- Neobanks are expected to increase their average customer engagement score to 70 in the United States