MicroStrategy’s Strategic Bitcoin Investment Pays Big in 2024

In a bold move, MicroStrategy has reaffirmed its stance as a formidable player in the cryptocurrency space by adding a significant number of Bitcoins

MicroStrategy, a business intelligence firm, has made a substantial addition to its Bitcoin holdings, further strengthening its presence in the cryptocurrency domain. The company announced the acquisition of 2,138 BTC, valued at approximately $209 million at the time of purchase, acquired at an average cost of $97,837 per Bitcoin.

This latest acquisition brings MicroStrategy's total Bitcoin holdings to 446,400 BTC, collectively acquired at a total expenditure of about $27.9 billion. On average, the company has paid $62,428 for each Bitcoin, reflecting a clear focus on substantial long-term benefits from Bitcoin adoption. The additional Bitcoin was acquired through funding generated from the company’s at-the-market (ATM) share sales program, which still holds $6.88 billion for future investments.

Despite market volatility, MicroStrategy's unwavering commitment to Bitcoin has proven highly lucrative. In 2024, the firm reaped a quarter-to-date return of 47.8% and an impressive year-to-date return of 74.1% from its Bitcoin investments.

Although December saw a slight adjustment in MicroStrategy's stock prices, which dipped over 6% to conclude the year at $330 from a December peak of $387.47, the company's entry into the Nasdaq-100 was a key highlight. Even with this adjustment, MicroStrategy's stock experienced an extraordinary 442% surge in 2024, driven by its strategic Bitcoin investments and growing institutional interest in the cryptocurrency.