Mexican Billionaire Ricardo Salinas Reveals 70% of His Liquid Investment Portfolio Is Now in Bitcoin

Despite a 17% decline last month, Bitcoin is still up 42% since September 2024. In November alone, the asset surged 37.32%

Mexican billionaire Ricardo Salinas Pliego has revealed that 70% of his liquid investment portfolio is now in Bitcoin and Bitcoin-related assets.

The billionaire, who has an estimated net worth of $5.8 billion and is known for his sprawling Grupo Salinas conglomerate—which includes ventures like TV Azteca and Total Play Telecomunicaciones—shared this update during a recent interview with Bloomberg.

This announcement marks a substantial upgrade from his earlier allocation of 10% to Bitcoin in 2020, highlighting his growing confidence in the pioneering crypto asset as a reliable destination for wealth preservation.

Earlier this year, Salinas had stated that 10% of his portfolio was in Bitcoin, while the remainder was allocated to assets like stocks, bonds, and real estate. However, in the interview, he revealed that he has since made significant changes.

“I don’t have a single bond, and I don’t have any other stocks except my own,” Salinas said, emphasizing his complete departure from conventional financial instruments.

According to the billionaire, the remaining 30% of his liquid assets is invested in gold and gold miners, assets he views as valuable complements to Bitcoin’s potential, given his concerns about inflation and fiat currency volatility.

These concerns are particularly relevant in Latin America, where economic instability has historically posed challenges for wealth preservation. However, Salinas has actively engaged with these topics, using his large social media presence—he has over 2 million followers on X—to discuss cryptocurrencies and their role in the evolving economic landscape.

Earlier this month, Salinas highlighted Strategy (formerly MicroStrategy) Chair Saylor’s prediction of a BTC surge to $13 million.

En su plática @saylor dice que su pronóstico es #Bitcoin en $13 MILLONES de dólares, o sea 100 veces más que hoy .. y MSTR ( su acción ) en 100 veces más que hoy !😳😳😳👀👀👀 luego no digan que no sabían !😂

— Don Ricardo Salinas Pliego (@RicardoBSalinas) February 19, 2025

Moreover, Salinas has hinted at ambitions to integrate Bitcoin into his banking operations. Last year, he mentioned aiming to make Banco Azteca the first Mexican bank to accept it. However, this vision is still unfolding.

Salinas’ bold reallocation comes amid a broader surge in Bitcoin’s price. Despite a 17% decline last month, Bitcoin is still up 42% since September 2024. In November alone, the asset surged 37.32% on the back of Donald Trump’s election victory.