Memecoins TRUMP and MELANIA Drive a 77% Increase in Solana (SOL) Purchases

The global platform for digital payments Mercuryo reported a 77% increase in purchases of Solana (SOL) between January 13 and 20, 2025.

The global platform for digital payments Mercuryo has reported a 77% increase in purchases of Solana (SOL) between January 13 and 20, 2025. This increase is attributed to the intense activity on the Solana network, driven by the launch of the memecoins TRUMP and MELANIA, which have sparked significant interest in the cryptocurrency market.

The combination of speculation and political interest has contributed to a significant rise in the price of SOL, which has recorded an increase of over 50% in a week, reaching 260 dollars. This increase is particularly notable considering the broader market trend, which has seen a relative slowdown in activity and price appreciation.

The frenzy of memecoins on Solana

The memecoins TRUMP and MELANIA, launched respectively on January 18 and 19, 2025, during Donald Trump’s presidential inauguration, have captured the attention of the crypto community. These tokens, named after the 47th President of the United States and his wife, have generated an unprecedented transaction volume on the Solana network.

This event highlights the ability of Solana to handle activity spikes thanks to its scalability and low transaction costs, which are crucial for projects with high transactional intensity. According to Greg Waisman, co-founder and COO of Mercuryo, memecoins are highly speculative assets that attract both curiosity and risk:

“Memecoins lower the barriers to entry into crypto markets, making them more democratic. However, their volatility and perceived lack of intrinsic value often lead to significant losses for inexperienced investors, raising doubts about their long-term benefits.”

The role of Solana in this memecoin frenzy highlights the strengths of the blockchain. With fast transaction times and minimal costs, Solana has established itself as one of the most suitable platforms for such projects.

In addition to the memecoin speculation, the Solana ecosystem has benefited from a renewed interest from institutional and retail investors, driven by the blockchain’s ability to support decentralized financial applications, NFTs, and innovative tokens.

Politics, culture, and cryptocurrencies

The launch of the memecoins TRUMP and MELANIA represents an unprecedented fusion between politics, culture, and cryptocurrencies. Trump’s inauguration as the 47th President of the United States has added a theatrical dimension to the week’s events, further fueling media and investor interest in Solana and the crypto market in general.

According to Waisman:

“This event reflects the growing intersection between politics, culture, and cryptocurrencies, highlighting the unique role of memecoins in shaping a crypto space rich in cultural references and amplified by interactions on social media.”

The increase in the price and volume of purchases of Solana suggests a renewed enthusiasm for the SOL token, which could be further fueled by the continuing activity on the Solana network. However, analysts warn that the memecoin market remains extremely volatile and the gains related to these cryptocurrencies may not be sustainable in the long term.

For Solana, the future still seems promising, thanks to its ability to attract innovative projects and support an expanding ecosystem. If the blockchain continues to prove resilient and scalable, it could establish itself as one of the main platforms for decentralized applications and new crypto initiatives.