Matera Empowers Creators with DeFi on Social Media in Groundbreaking $3.6 Million Funding Round

Matera, a Web3 foundation, raised $3.6 million in a strategic token round for its SocialFi solution. This layer-on-top technology enables creators to compute their "Matera Credit score" based on their engagement on existing social networks, which they can then use to access liquidity and rewards in Matera's open DeFi ecosystem.

Revolutionary Platform Matera Empowers Creators with DeFi on Social Media

Matera, an innovative Web3 foundation, has successfully secured $3.6 million in a strategic token round. This funding, earmarked for future users of Matera's groundbreaking technology, has attracted a roster of esteemed investors.

Among the notable backers are Sidedoor Ventures, the visionary investors behind Sui's Mysten Labs and Polygon; OG crypto syndicates HighCass Crypto and Medusa Ventures; the immersive metaverse project The Sandbox; blockchain advisory firm Saxon Partners; APAC launchpad Enjinstarter; renowned key opinion leaders; and long-term supporters Gemini and Kingsway Capital.

Matera's mission is to address a critical pain point in the creator economy: the scarcity of liquidity that hinders creators from monetizing their work. Unlike conventional SocialFi projects, Matera operates as a seamless layer on top of existing social networks. This ingenious approach empowers creators to calculate their 'Matera Credit score' based on their engagement across the platforms they already inhabit. Armed with this score, creators can tap into Matera's DeFi ecosystem, where they can trade it for liquidity and reap rewards. Additionally, Matera's ecosystem is open to integration with other DeFi projects.

"Conventional Web3 SocialFi platforms have failed to gain widespread adoption because they fail to grasp the profound network effects of Web2 platforms," asserts Sam Huber, the visionary CEO of Matera. "Even when they offer enhanced economic incentives, the switching costs associated with abandoning established audiences on existing platforms prove insurmountable for creators. Matera bridges this chasm, allowing creators to harness the expansive reach of Web2 while benefiting from the robust economics of Web3, effectively resolving this dilemma."

Presently, Matera supports X, a widely used social media platform, with plans to integrate additional platforms in the near future. Creators active on X will have the ability to attract stakers who support their endeavors, secure funding for their projects, and monetize their loyal superfans. Notably, Matera will unveil its launch platform at the prestigious Token2049 event in Dubai, providing creators with a gateway to join the ecosystem. Over time, Matera's ambitious vision is to develop a comprehensive infrastructure that empowers 100 million creators on-chain, encompassing a cutting-edge DeFi platform, a robust protocol layer, and a dedicated Layer 2 solution.

Matera's journey has been marked by remarkable evolution since its inception approximately a year ago. Initially incubated as a product within Landvault, the pioneering metaverse-as-a-service technology employed by renowned brands and Middle Eastern governments to create and monetize immersive 3D experiences, Matera subsequently transformed into a comprehensive creator economy platform. This pivot occurred when the team recognized the broader applicability of their solution across the entire creator landscape, not solely confined to 3D worlds.

In 2024, Matera emerged as an independent foundation, distinct from Landvault, fostering a dedicated team focused on Matera's growth. Luke Gniwecki, formerly of Boson Protocol and Cudo Ventures, joined as Vice President of Product, while Maxime Sebti, hailing from Human Protocol, assumed the role of Vice President of Marketing. Notably, Landvault maintains a strategic partnership with Matera, seamlessly integrating the technology into governmental metaverse platforms throughout Dubai and Saudi Arabia.

About Matera

Matera is a revolutionary platform that seamlessly integrates DeFi functionality within existing social media platforms, empowering creators with unprecedented monetization opportunities. Following the success of its $3.6 million seed funding round, Matera is poised to transform the landscape of creative monetization strategies, empowering creators to leverage their audiences and unlock their full earning potential.

Website: [Matera Website]

Telegram: [Matera Telegram]

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