LAS VEGAS — MainStreetChamber Holdings Inc., a global provider of intellectual property (IP) and brand licensing, has acquired Dirty Laundry Solutions LLC
MainStreetChamber Holdings, a global intellectual property (IP) and brand licensing provider based in Las Vegas, has acquired Dirty Laundry Solutions LLC, which operates under the Aloha Laundry Life brand and is known for its virtual laundromat and territory licensing solutions.
The acquisition, which was completed on December 7, involved a combination of stock and cash, the amount of which was not disclosed in a press release.
MainStreetChamber will rebrand DLS as kathy ireland® Laundry, focusing on the sale of laundromat licenses and the rapid expansion of pickup, delivery, and wash-dry-fold services, which the company describes as the “fastest growing segment in the industry.”
Through a strategic global partnership and licensing agreement with kathy ireland® Worldwide, businesses can increase their sales and market expansion by licensing brands such as kathy ireland® Laundry, kathy ireland® Furniture Factory, kathy ireland® kids, kathy ireland® Logistics, ireland® Pay, and others.
Originally co-founded by Larry Kozin, CEO of MainStreetChamber Holdings, and John Bellave, CEO of Advanced Licensing, a wholly owned subsidiary of MainStreetChamber Holdings, DLS has sold over $5 million in licenses since Advanced Licensing began driving its licensing efforts in 2019.
“DLS has always been at the forefront of innovation in the laundromat sector, and this acquisition represents a significant milestone for MainStreetChamber Holdings as we scale up operations and expand our footprint,” said Kozin. “Our vision is to redefine the industry by offering entrepreneurs unparalleled opportunities while delivering modern, customer-focused laundry solutions to communities nationwide.”
Bellave added, “This acquisition is not just about growth; it's about innovation and opportunity. Our goal has always been to empower entrepreneurs, and under the kathy ireland® Laundry brand, we'll be able to do that at an unprecedented scale.”
“I am thrilled to see the continued growth and innovation that kathy ireland® Laundry brings to the industry,” said Kathy Ireland, chair, CEO, and chief designer of kathy ireland® Worldwide. “This rebranding is more than a name change—it's a bold step toward delivering cutting-edge solutions that empower entrepreneurs and improve lives. Together, we are revolutionizing an essential service, making it more accessible, sustainable, and customer-focused than ever before.”
