Introducing Cocoro (COCORO), the new meme coin launched on Base by the DOGE meme's IP holder

Own the DOGE, the group behind the original Doge meme's intellectual property, has unveiled a new meme coin named Cocoro (COCORO), launched on Base, the Ethereum layer-2 network developed by Coinbase.

A new meme coin has arrived, and this time, it’s rolling in with the official blessing of the original Doge meme’s owner.

Own the Doge, the group that has been managing the intellectual property rights of the famous Shiba Inu meme, has launched a new meme coin named Cocoro (COCORO). The coin will be available on Base, the Ethereum (CRYPTO: ETH) layer-2 network developed by Coinbase (NASDAQ:COIN).

The coin’s debut was announced alongside a blog post from Atsuko Sato, who was the owner of the late Kabosu—the Shiba Inu that inspired Dogecoin (CRYPTO: DOGE). In her post, Sato introduced her newly adopted 10-year-old rescue dog, Cocoro.

Earlier this year, Sato announced that Kabosu had passed away after a battle with cancer. She had previously announced in 2021 that she was planning to retire from public life and would only be making an exception for organizations working to help dogs and cats in need.

The IP around Cocoro, which will be used to support dogs and cats in need, will be officially managed by Own the Doge.

Dogecoin, which was launched in 2013 without Sato’s approval, went on to become one of the most valuable meme coins. In contrast, Own the Doge (DOG) was built after securing the rights to the original Doge meme photo in 2021, giving it a formal IP foundation.

Despite the popularity of the meme and the coin, the two were not linked until earlier this year, when the Doge meme photo was used in an NFT collection that was being sold without permission. The issue was later resolved.