Gunzilla is launching its $GUN token on Binance to trade Off the Grid game items

The move is part of Gunzilla's dream of making Off the Grid, a hybrid Web2 and Web3 game, into the first mainstream success for Web3 gaming.

Gunzilla, the game studio known for its hybrid Web2 and Web3 battle royale game, Off the Grid, is bringing its $GUN token to Binance. The move is part of Gunzilla’s dream of making the game, which has generated more than 14.5 million wallets to date on Avalanche, into the first mainstream success for Web3 gaming.

The $GUN token will be used to access the GUNZ platform, which offers offers blockchain-native infrastructure for game developers. The $GUN token has other utility as well, such as purchasing in-game items from the in-game marketplace, paying for customization items and expendables, and covering Hex decoding fees (which we’ll describe below). Players can earn the $GUN tokens in the game or buy them.

Gunzilla’s Off the Grid game has generated more than 14.5 million wallets to date on Avalanche and it has an estimated 500,000 daily active users. It has had 431 million transactions, with two million to three million transactions happening daily.

So far, all of that has been happening in what Web3 gaming companies call the testnet. Now the mainnet is ready to launch. By adding Binance’s Web3 network, Gunzilla hopes to reach a lot more gamers. The game is available on the Epic Games Store, not on Steam, as Valve has a ban on Web3 games.

The GUNZ ecosystem will be the first Avalanche L1 integrating with Binance, and the $GUN token will be the first Web3 gaming token to launch on Binance since Pixels debuted in the first quarter of 2024.

Off the Grid is also the first Web3 game to get on consoles (PlayStation 5 and Xbox Series X/S) and to get major streamers involved (Timthetatman, Shroud, etc).

The current number of daily active users is below the spike of 900,000 daily active users, which was high in part because Gunzilla brought in influencers like Ninja to play the game for a limited time. It dropped to around 400,000 players and then started climbing back up again.

“We fully expected a drop off to happen. And we also know that we have only 20% of the game live, and it’s early access, so we’re just going to continue building,” Agranat said.

“We feel that we have been able to become the largest Web3 triple-A gaming ecosystem in the world, and we’ve launched the biggest Web3 gaming project that has ever existed and that has been adopted by mainstream,” Agranat said. “We launched a game where we have mainstream gamers commenting that they’re playing exclusively Off the Grid. And so we felt that the correct thing was to build enough to launch on the leading exchange in the world, which is Binance, with [250 million users].”

Off the Grid debuted in October 2024 in early access. While it has Web3 features players can opt into, non-Web3 players can choose to play the title as a free-to-play game where they don’t have to engage in Web3 features at all.

The GUNZ platform is made for game developers, eliminating the need to make deep investments in custom blockchain architecture. It offers easy to integrate SDKs, enabling any studio to launch community-driven Web3 economies.

The ecosystem’s blockchain wallet, companion app, non-fungible token (NFT) marketplace, NFT minting engine are available on the Avalanche blockchain. The company plans to white label these tools for other projects to onboard their gaming intellectual property to Gunzilla’s platform.

Gameplay

The game is set in a dystopian sci-fi future crafted by Neill Blomkamp, creative director for Off the Grid and the creator of films like District 9, Elysium and Chappie. Also contributing is Richard K. Morgan, known for the Netflix series Altered Carbon.

In this future, the battle royale participants are enticed to fight each other for their lives on an island where the survivor gets $100 million. Before they join, their limbs are sawed off in surgery and they’re replaced by cybernetic limbs. If they are killed in battle, they can be revived to fight another day through futuristic medical procedures.

Blomkamp and Gunzilla rounded up a crew of gaming veterans to focus on a triple-A experience. And so far, Agranat said that only 20% of the game has been rolled out for early-access players.

Players start out in a three-play squad. Quite often the players are coming from other hardcore battle royale games like Apex Legends and Call of Duty: Warzone. “We are very happy with the current performance that we’ve had in terms of onboarding, which has led to a steady increase of our