A growing number of companies are aggressively pursuing Bitcoin acquisition strategies

Strategy (MSTR), a leading player in corporate Bitcoin adoption, continues to expand its already massive Bitcoin holdings.

A growing number of companies are setting their sights on Bitcoin acquisition, with Strategy (MSTR), Metaplanet, and Marathon (MARA) Holdings announcing plans to expand their digital asset holdings.

Among the leading companies in corporate Bitcoin adoption, Strategy continues to expand its already massive Bitcoin portfolio. The company has added 22,048 BTC for $1.92 billion, at an average price of $86,969 per Bitcoin, according to a recent filing.

Strategy now holds a total of 528,185 Bitcoin, acquired for $35.63 billion, with an average purchase price of $67,458. At current prices, these holdings are valued at over $43 billion. The latest purchase was largely funded by additional common share issuance, amounting to $1.2 billion, and proceeds from its STRK preferred share ATM and STRF preferred share offering.

The move comes after Strategy sold 75,000 common shares at-the-market to investment banks, generating net proceeds of about $1 billion. The company also announced plans to sell up to $3 billion of its common shares through an at-the-market offering.

Moreover, Strategy is preparing to issue STRK preferred shares in a market offering with an initial issuance size of $1 billion, and it has an agreement with Credit Suisse to sell up to $2 billion of STRK preferred shares over time.

The latest tranche of Bitcoin purchased by Strategy was announced on Friday, and the company is expected to provide an update on its Bitcoin holdings during its upcoming earnings report.

Bitcoin miner MARA is also planning to significantly increase its Bitcoin holdings. The company plans to offer up to $2 billion of its stock, with the proceeds being used, in part, to purchase more Bitcoin.

Marathon has entered into an at-the-market agreement with investment giants, including Cantor Fitzgerald and Barclays, to sell up to $2 billion of its stock. This move mirrors the strategy employed by Strategy, which has utilized various market offerings to amass its substantial Bitcoin treasury. MARA currently holds the second-largest Bitcoin treasury among public companies, with 46,374 BTC, according to BitcoinTreasuries.

Meanwhile, Japan's Metaplanet is adding to its Bitcoin position. The Tokyo-based company, which began buying Bitcoin as a “core treasury reserve asset” last year, announced 2 billion yen ($13.3 million) in zero-coupon ordinary bonds to fund further Bitcoin purchases. Metaplanet CEO Simon Gerovich said the company was “buying the dip.” Metaplanet currently holds 3,200 Bitcoin.

The trend of corporate Bitcoin adoption is heating up, with some analysts predicting a significant increase in the number of S&P 500 companies holding Bitcoin.

“Across all the different strategies and implementations, I anticipate that by 2030, a quarter of the S&P 500 will have BTC somewhere on their balance sheets as a long-term asset,” said Elliot Chun, partner at Architect Partners, in a comment on Friday. Chun believes that corporate treasury managers will increasingly feel pressured to adopt a Bitcoin strategy.