FLOKI Lights Up Dubai's Iconic WAFI Mall With a Four-Week Marketing Campaign

FLOKI is thrilled to announce its latest marketing push, a four-week campaign at the iconic WAFI Mall in Dubai.

Miami, Florida, November 5, 2024, Chainwire

FLOKI is excited to announce its latest marketing venture, a four-week advertising campaign at the renowned WAFI Mall in Dubai.

From November 8 to December 5, FLOKI's branding will illuminate 18 digital screens throughout one of Dubai's most iconic shopping destinations, marking a significant chapter in our grand Dubai takeover initiative.

With an average daily footfall of approximately 19,500 visitors, WAFI Mall presents FLOKI with the prime opportunity to connect with a vast and diverse audience of shoppers each day. Spanning 2.5 million square feet, the mall boasts 860,000 square feet of retail space, housing over 300 eclectic stores that seamlessly blend international brands with unique local boutiques.

The 18 digital screens are strategically positioned at optimal points of interest within the mall to ensure maximum visibility for FLOKI's campaign. These screens are situated in high-traffic areas and prominent locations, making FLOKI's presence hard to miss for every shopper embarking on a journey through WAFI Mall.

About WAFI Mall

WAFI Mall, since its opening in the early 1990s, has held a special place in Dubai's retail landscape, being one of the city's first large shopping complexes. The mall's distinct Egyptian theme sets it apart, with elaborate sphinx statues welcoming visitors at the entrance, pharaoh sculptures, and intricate stained-glass pyramids that adorn the mall's interiors. This unique decor transports visitors to a world inspired by ancient Egypt and serves as a major attraction for both locals and tourists.

WAFI Mall also hosts cultural events, exhibitions, and a light and sound show that further enhance the shopping experience. Notable family-friendly features include KidZania, making it a popular spot for visitors of all ages.

In addition to its shopping attractions, WAFI Mall offers an impressive array of dining and wellness options.

Popular dining destinations include the Italian café Biella, the Indian eatery Asha's, and upscale wellness options like Cleopatra's Spa and Pharaohs' Club. Adjacent to the mall is the five-star Raffles Dubai, renowned for its Egyptian-inspired architecture and award-winning afternoon tea at Raffles Salon. Other accommodation options in the vicinity include Sofitel Dubai The Obelisk, Arabian Park Hotel, and Wafi Residence, ensuring a steady flow of high-profile guests and tourists to the area.

About Floki

Floki is the people's cryptocurrency and the utility token of the Floki Ecosystem. With a focus on utility, community, philanthropy, and strategic marketing, Floki is on a mission to become the world's most recognized and used cryptocurrency. With over 490,000 holders globally, Floki has already established a strong brand presence. Learn more at floki.com.

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Contact

Community Relations Officer

Pedro Vidal

Floki

[email protected]