The Ethereum Foundation Is Hiring a Social Media Manager to 'Yap Better'

The Ethereum Foundation is looking to boost its social media presence as the price of its native token struggles against competitors and sentiment drags.

The Ethereum Foundation is boosting its social media presence amid a struggle by its native token against competitors and a drag in sentiment.

It is hiring a social media manager and says the successful candidate will need to “live and breathe” the Ethereum ecosystem, be familiar with social media platforms Twitter, Farcaster, Lens, Bluesky, Facebook and LinkedIn, and have managed high-profile accounts with more than 10,000 followers in the past, the foundation said in the Feb.20 job advertisement on Lever.

The social media manager will work closely with the foundation’s leaders and team members to refine how each account is managed, share valuable stories in the ecosystem and organize social media campaigns.

They would be in control of the @ethereumfndn and @ethereum Twitter accounts — the latter of which has 3.7 million followers.

“Come help the EF yap better,” foundation protocol support manager Tim Beiko said following a post from EF member Josh Stark, who shared details of the job on Twitter.

The social media manager job posting. Source: Josh Stark

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In addition to attaching a CV and cover letter, the foundation is asking applicants to explain Ethereum in 180 characters and share with them what they think is the most “underrated” Ethereum resource.

Applicants are also asked to share a funny Ethereum joke or meme to show their sense of humor.

Some industry pundits suggest the job posting is an opportunity for the foundation to take a more aggressive marketing approach.

“Please find someone who goes hard bro, you know what I mean,” crypto-focused attorney Gabriel Shapiro told Stark.

Ethereum has seen recent criticism over its token's lackluster performance compared to Bitcoin and other top altcoins.

On Feb.4, Kaito AI reported that Ether's

Source: Kaito AI

Meanwhile, the Ethereum Foundation itself has had to battle criticism over its occasionally large Ether holdings.

In February, it allocated $120 million of Ether to decentralized finance protocols, including lending and borrowing protocol Aave, which was praised by the community.

However, Anthony Sassano, the host of the Ethereum show The Daily Gwei, suggested that the foundation stake Ether and borrow stablecoins against it instead of directly selling Ether.

Ethereum devs also recently agreed to deploy Ethereum protocol upgrades at a faster cadence to deliver more efficiently on Ethereum’s technical roadmap.

Ether's price performance has struggled comparatively to Bitcoin's. Magazine: Comeback 2025: Is Ethereum poised to catch up with Bitcoin and Solana?

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