World Liberty Financial (WLFI): A Comprehensive Analysis of the DeFi Initiative Backed by the Trump Family

This report provides a comprehensive analysis of WLFI's financial strategy, political influence, and long-term investment potential, making it a must-read for investors

On February 17, 2025, BitMart Research, the research arm of BitMart Exchange, released an extensive report on World Liberty Financial (WLFI), a DeFi initiative backed by members of the Trump family. This report provides a comprehensive analysis of WLFI's financial strategy, political influence, and long-term investment potential, making it a must-read for investors, policymakers, and cryptocurrency enthusiasts.

I. Project Background

1. Project Introduction

Launched in September 2022 with the support of the Trump family, WLFI aims to promote stablecoin adoption, strengthen the US dollar's dominance in global finance, and fulfill the vision of "Make America Great Again" through cryptocurrency technology. Positioned as a DeFi lending platform, WLFI initially operates on the Ethereum network, leveraging mature DeFi protocols (such as Aave v3) to optimize user experience.

On December 13, 2024, the World Liberty Financial community approved its first proposal and successfully deployed an instance of Aave v3. Although WLFI has made initial progress, many of its team co-founders are newcomers, and its long-term feasibility and innovation potential remain to be verified.

On February 12, 2025, WLFI announced the launch of "Macro Strategy," aimed at establishing strategic token reserves to support leading cryptocurrency projects such as Bitcoin and Ethereum. This strategy will help WLFI enhance stability, promote growth, and build trust, while collaborating with traditional financial institutions to advance tokenization of assets. WLFI is working with several financial institutions to incorporate their tokenized assets into reserves and provide transparency through public blockchain wallets. Additionally, WLFI will collaborate with partner institutions to conduct marketing and brand promotion activities, showcasing its leadership in financial innovation.

2. Team Information

Trump Family Roles

Core Co-Founders

Witkoff Family

Core Technical Personnel

Advisory Team

Source: WLFI official website

II. Funding Sources and Token Utilization