Donald Trump Launches New Crypto Platform 'World Liberty Financial' and NFT Collection

Today former U.S. President and Republican presidential nominee Donald Trump announced the rebranding of his crypto platform from “The DeFiant Ones” to “World Liberty Financial.”

Former U.S. President and Republican presidential nominee Donald Trump has announced the rebranding of his crypto platform from “The DeFiant Ones” to “World Liberty Financial.”

In a video posted to his 90 million followers on X, Trump laid out his plan to position the United States as the global leader in cryptocurrency.

“This afternoon, I’m laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business. We’re not going to let that happen,” Trump declared in a voiceover.

The launch involves key members of the Trump family, with Trump’s sons, Donald Trump Jr. and Eric Trump, actively promoting the new venture. Eric Trump excitedly shared on X, “Excited to announce the launch of @WorldLibertyFi! A new era in finance is here.” The platform's Telegram channel has already garnered over 52,000 subscribers and continues to grow.

The World Liberty Financial website suggests the platform will be a DeFi front end that will provide access to “decentralized finance’s best tools for secure, high-yield crypto investments.” A slogan on the site invites users to “join the financial revolution today!” Additionally, metadata on the site highlights it as “the only crypto DeFi platform supported by Donald J. Trump.”

A recent trademark application for World Liberty Financial, confirmed by lawyer Alex Golubitsky, aligns with Trump’s ongoing crypto ventures. CoinDesk reported Golubitsky's confirmation and his redirection of further inquiries to a press office associated with the platform.

Trump Launchs New NFTs

This venture is part of a broader strategy by Trump, who also launched a fourth NFT collection this week, following the success of his previous crypto collectibles that reportedly generated millions of dollars. These initiatives, while separate from his presidential campaign, align with his political brand and are marketed heavily to his base.

Trump has launched a new series of digital trading card non-fungible tokens (NFTs), continuing a previously successful venture for the Republican candidate. In this fourth installment, high-spending collectors can acquire a fragment of the suit Trump wore during his debate with President Joe Biden, as announced on the social media platform Truth Social. Purchasers shelling out $24,750 for the cards will also gain access to Trump-branded sneakers, cocktails, and even a dinner at Trump National Golf Club in Jupiter, Florida.

Card purchasers can even get their hands on a snippet of the suit Trump wore at the First Presidential Debate in June. The website states, “His knockout performance resulted in a decisive victory, dramatically shifting the course of the Presidential Race. Historians will be talking about this Debate for years to come.

Trump's foray into the crypto and NFT spaces reflects his strategy to attract crypto-centric voters and investors while capitalizing financially on these burgeoning markets. He has positioned himself as a pro-crypto presidential candidate, advocating for policies that support the growth of the industry in the U.S. According to his campaign, such efforts have already raised $25 million from the crypto community, although this figure has not been independently verified by CNBC.

The intertwining of Trump’s political aspirations and private crypto enterprises underscores a novel approach to both political campaigning and business, setting the stage for what could be a transformative period in both the financial and political landscapes.