Burger King Is Joining the Ranks of Brands Dabbing Into Digital Assets, Hinting at a Coin Launch

Burger King is joining ranks with other leading brands to dabble in digital assets, hinting at a coin launch, hinting at a Burger Koin launch.

Burger King is joining ranks with other leading brands to dabble in digital assets, hinting at the launch of Burger Coin. According to a post on micro-blogging platform X, the fast-food chain may be inching toward the launch of Burger Coin.

Burger King Hints At Burger Koin Launch

Global fast-food chain Burger King is hinting at the potential launch of a cryptocurrency, joining the league of brands with native digital assets. The UK arm of the fast-food chain teased Burger Koin in an X post, seeking community opinion for the coin.

“Shall we make a crypto burger coin called Burger Koin?” asked Burger King.

The tweet has triggered widespread reaction across the cryptoverse, fuelling speculation for an imminent launch. Burger King’s tweet comes in the middle of a jarring market correction, with assets shredding their values.

While the tweet did not share further details, pundits are speculating over the direction of Burger Koin. A majority of analysts say Burger King’s crypto will come retrofitted with utility for holders. Burger Koin may be used for governance use cases, allowing holders to vote on new recipes while offering discounts and staking functionalities.

Since the tweet went live, several copycat tokens have garnered steam in the absence of further statements by the fast-food chain.

Burger Koin May Operate As A Memecoin

Chances are that Burger King’s Burger Koin may take the form of a memecoin if the fast-food chain proceeds to launch. Pundits say that a memecoin with a streak of utility will be the best option for Burger Coin, given its vibrant community.

The recent declaration by the US SEC that memecoins are not securities may play a role in Burger King’s choice. Back in 2017, the Russian arm of the fast-food chain launched WhooperCoin as a part of a loyalty program for customers.

Burger King is no stranger to digital assets as it partnered with Robinhood to give out Dogecoin (DOGE) via sweepstakes. The fast-food chain has also dabbled with NFTs after its brush with memecoins. Despite their soaring popularity Cathie Woods says memecoins will be worthless in the future since they have no intrinsic value.