Viu expands into Web3 with collaboration with Azuki to stream Enter the Garden

Streaming on Viu: Azuki's three-part series, Enter the Garden

PRESS RELEASE SUMMARY – APRIL 2, 2025

Viu, PCCW’s leading pan-regional OTT video streaming service, announced its collaboration with Azuki, a global innovator in anime-driven decentralised IP and fan engagement, expanding its Web3-focused initiatives.

Streaming on Viu: Azuki’s three-part series, Enter the Garden

The initiative kicks off this April with Viu streaming Enter the Garden on its platform. Created by Azuki in collaboration with renowned creative producer Goro Taniguchi (Code Geass, One Piece Film: Red), the acclaimed anthology showcases powerful storytelling and stunning visuals for Web3 and anime fans.

Lofai Lo, COO, Viu, said, “We are thrilled to embark on this journey with Azuki, whose strong digital presence opens doors for Viu to interact with a new generation of highly participatory viewers. By connecting our entertainment services with the dynamic Web3 ecosystem, we are catering to the evolving preference of today’s audiences.”

Alex "Zagabond" Xu, CEO, Azuki, added, “Collaborating with Viu amplifies Azuki's presence, introducing Enter the Garden to Viu’s vast global audience across 16 markets.”

The second episode is also now available on Viu, Enter the Garden: Fractured Reflections, showcases the artistry of an esteemed creative team, including Director Yukio Takatsu (NARUTO Shippuden, BAKEMONOGATARI) , Kazuto Nakazawa (Samurai Champloo and Kill Bill (Animation Part)) and Series Composer Taku Kishimoto (HAIKYU!! (2014~2020/Series Composition, Screenplay) and BLUELOCK).

Viu expands creative engagement on TN7

As part of its broader content strategy to embrace innovative storytelling and engage new audiences, Viu will feature three of Azuki’s community NFTs in a spin-off digital comic. It will soon be available on TN7, a new content universe anchored by Viu’s first digital comic series where fans can contribute their own creations, fostering new forms of viewer participation.

Exclusive giveaway for community followers

To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket (shown above), and a unique TN7 Digital Pack.

For more information, visit our official channels:

Viu

Website www.viu.com | X x.com/ViuSG | Instagram www.instagram.com/viusg | Tiktok www.tiktok.com/@viusingapore | Facebook www.facebook.com/viusingapore

Azuki

Website www.azuki.com | X x.com/Azuki | Instagram www.instagram.com/azuki

TN7

Website www.tn7.co | X x.com/tn7_viu | Instagram www.instagram.com/tn7_viu/ | Discord discord.gg/chfewYBvh7

About Viu

Viu, a leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa.

The Viu service is available to consumers through a dual model, with an ad-supported free tier and a premium subscription tier. In addition to premium original productions under the brand “Viu Original”, Viu showcases TV series, movies, and lifestyle programmes from top content providers in local and regional languages with subtitles. Viu Scream Dates, its multi-market fan-meet offering, extends the Viu experience beyond the screens by bringing stars closer to their fans via live events.

In June 2023, PCCW and CANAL+ formed a partnership to accelerate the growth of Viu, making CANAL+ a strategic investor in Viu.

Viu also operates MOOV, a popular digital music streaming and live concerts service in Hong Kong.

Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses. PCCW also operates ViuTV, a free television service in Hong Kong, through HK Television Entertainment Company Limited, and has interests in Pacific Century Premium Developments Limited, among other global investments. For more information, please visit www.viu.com.

About Azuki

Azuki is a Los Angeles based anime company developing original IPs and enriching the anime fandom experience with blockchain technology. Founded at the intersection of art, technology, and culture, Azuki emphasizes co-creation with its community, ownership of collectibles, and aims to expand anime culture to all corners of the world