BLVD Live TV Announces Eight-Figure Sponsorship Campaign Backed by Medodo Coin

The collaboration introduces a utility token that will provide fans access to exclusive offers, merchandise discounts, and behind-the-scenes content.

BLVD Live TV, the OTT platform merging K-pop and hip-hop cultures, has announced an eight-figure sponsorship campaign with Medodo Coin, a fan-based meme cryptocurrency. This collaboration marks a significant step in integrating cryptocurrency into mainstream entertainment.

“Love & KPOP,” a BLVD Live TV docuseries, captivated global audiences last November by live-streaming the Korean Grand Music Awards (KGMA) to over 200 countries. The awards ceremony, helmed by renowned director Han Dong Chul, featured performances by 25 top K-pop stars and groups, including ATEEZ, Fifty Fifty, Treasure, NiziU, NCT Wish, Stayc, P1 Harmony, Bibi, RIIZE, Aespa, DAY6, Taemin, and the globally acclaimed NewJeans.

“‘Love & KPOP’ transcends the realm of a docuseries by celebrating the fusion of cultures and global creativity. We're uniting the vibrant worlds of K-pop and hip-hop to connect audiences across the globe in new and exciting ways,” said Yong Jason Lee, Executive Producer.

BLVD Live TV, spearheaded by BLVD United, is dedicated to bridging the gap between K-pop and hip-hop, offering viewers an engaging and immersive entertainment experience. With thousands of viewers already tuning in, the platform continues to expand its reach with this new partnership.

The collaboration with Medodo Coin will introduce a utility token, providing fans access to exclusive offers, merchandise discounts, and behind-the-scenes content. Medodo Coin also plans a massive fandom-focused airdrop to benefit thousands of fans worldwide, with further details to be announced in the coming weeks.

"Medodo Coin is excited to be part of this groundbreaking project, merging fandom and innovation to create unforgettable experiences for fans worldwide," said Aiden Yoon, Medodo Coin representative.

This partnership integrates cryptocurrency into mainstream entertainment, paving the way for innovative fan engagement opportunities in the growing K-pop and hip-hop crossover market.

For exclusive interviews or additional information, media representatives are encouraged to contact Yong Jason Lee, BLVD United, directly at (949) 993-0020 or yong@blvdunited.io. Visit www.blvdunited.io for more company information.