Animoca Brands’ Darewise Entertainment, creator of Life Beyond, announces strategic partnership with DFZ Labs, creator of Deadfellaz

28 January 2024 – Darewise Entertainment ("Darewise"), a subsidiary of Animoca Brands and the visionary force behind the Life Beyond gaming destination, announced today a strategic partnership with DFZ Labs, creator of the world-renowned Web3 brand Deadfellaz.

Darewise and DFZ Labs have entered into partnership to support each other's growth by sharing their expertise in Web3 with each other through an advisory framework as well as expanding their respective communities of Web3 players.

The Deadfellaz community, affectionately known as the Horde, is highly active in the streaming and content creation ecosystem, utilizing their Streamingfellaz (animated rigged avatars created by Hologram Labs) to showcase streamers’ gameplay from Web2 and Web3 on platforms including Twitch and YouTube.

Under the partnership, the streamers' avatars and content will be utilized to showcase their offerings from Life Beyond, such as the upcoming BOTS game, and the Alpha and Beta versions of Life Beyond that will be available in Q2 and Q4 2024, respectively. For details please visit playlifebeyond.com.

To celebrate the partnership, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs of an upcoming Deadfellaz Trading Card Game which will be used for community battles and engagement.

Betty, CEO of DFZ Labs (Deadfellaz), said: "Collaboration is one of the foundational cornerstones of Web3, and it is a huge honor to envision something new and build it alongside such visionary peers as Darewise and Animoca Brands. The exchange of value between our companies means we each benefit from our respective expertise, which grows the entire ecosystem and pushes what we build forward, together. Huge thank you to the Darewise team!"

Benjamin Charbit, CEO of Darewise Entertainment, commented: "The Deadfellaz brand is one of the most recognized IPs in the Web3 space thanks not only to its strong visual identity but also to the values it represents and its strong commitment to gaming and the empowerment of its community. We are looking forward to our working closely together and sharing each other's expertise."

About Darewise Entertainment 

Darewise Entertainment, a subsidiary of Animoca Brands, is a Web3 game technology company founded by veterans of the AAA games industry that is currently developing the sci-fi MMO Life Beyond. Core team includes Benjamin Charbit (Game Director, Assassin’s Creed IV: Black Flag), Marc Albinet (Game Director, Assassin's Creed Unity and Dying Light 2), Christian Bravery (Art Director, Black & White, and the Fable series), Samuel Kahn (Tech Lead, Ubisoft's Snowdrop Engine and Crytek's Cryengine) and Vincent Marty (Head of Marketing, Ubisoft EMEA _ VP ESL Gaming). Darewise Entertainment is a multicultural team with offices in Paris, Barcelona, and London. The company strongly believes in the positive power of online video games to create meaningful, interactive, and social experiences. For more information, visit https://darewise.com. 

About Life Beyond

Life Beyond is a gaming metaverse where players embark on a journey to build a new civilization on Planet Dolos. In this sci-fi world powered by a player-driven tokenized economy, player-citizens can decide who they want to become and the role they want to play in Life Beyond’s complex and many-layered society. Developed and published by Darewise Entertainment, a subsidiary of Animoca Brands, the project embraces the open metaverse philosophy to create immersive experiences with an emphasis on true ownership and interoperability.Website | Discord | Instagram | X (Twitter)

About DFZ Labs and Deadfellaz

DFZ Labs is a Web3 company pioneering the convergence of blockchain technology with storytelling, art and entertainment to create products and experiences that redefine the relationship between community and brand. Founded in 2021, DFZ Labs has a focus on digital identity, creator empowerment and embracing evolving technology. DFZ includes Deadfellaz, DFZ Gaming, and the upcoming TCG, codenamed 'RIP TCG'. Deadfellaz has an active and vibrant community in Web3 and beyond - championing diversity, pop culture and progressive innovation. DFZ is led by award-winning co-founders Betty, and Psych - who bring their extensive background in creative production at a AAA level, community building, UX, UI and more to this partnership.Website | Discord | Instagram | Twitter

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter) or Facebook