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After flirting with a market capitalization of 8 billion dollars, the token seemed doomed to join the crypto graveyard of abandoned projects
Not so long ago, the memecoin OFFICIAL TRUMP – recognized by the ticker $TRUMP – was struggling to keep afloat. After flirting with a market capitalization of 8 billion dollars, the token appeared to be heading towards the crypto graveyard, a fate reserved for abandoned projects. But that was without considering the flair of its godfather, Donald Trump.
As a seasoned political operator and businessman skilled in the art of spectacle, Trump decided to revive his crypto in red carpet and candlelight mode. After announcing a gala evening reserved for the 220 largest holders of $TRUMP, the former president, author of a global economic chaos, created a shockwave in the crypto microcosm. The promise? A meal served at the Trump National Golf Club, in the company of the president himself, with no plus-one or exceptions.
A concept worthy of reality TV, but one that paid off. Because the effect was immediate: the $TRUMP token experienced a surge of over 70% in 24 hours, moving from $9.3 to over $16, before settling back around $13. “The most exclusive dinner in the world,” boasted the promotional page – evidently, that was enough to whet investors’ appetites.
And for the top 25 in the ranking? A private reception and a special visit with the president. A promotional jackpot, but also a showcase of Trump’s strategy: making the memecoin a soft power weapon in his political comeback. As Reuters pointed out, the Trump family has recently increased their incursions into the crypto world, generating hundreds of millions of dollars in fees.
This time, however, the attention is focused on Donald Trump himself, who will be hosting a charity dinner on May 22 in Washington D.C. to raise funds for the Trump campaign. The price of attending this exclusive event? A minimum donation of 250,000 dollars.
But for those who prefer a more accessible format, there is also the possibility of participating in a later online event, with a donation of at least 100 dollars. The goal of the campaign is to collect 1.7 billion dollars by August, a sum that would allow Trump to avoid any personal contribution and shift the financial burden onto his supporters.
This initiative comes at a time when the GOP is facing difficulties in fundraising, while the Democratic Party, thanks to smaller donations, has managed to collect a larger sum. According to the Federal Election Commission, as of July 15, the GOP had collected 1 billion dollars in donations, compared to 1.5 billion for the Democratic Party.
This disparity is explained by the fact that the Republican Party relies mainly on large donations from wealthy individuals, while the Democratic Party benefits from a wider base of support, with smaller donations from a larger number of people.
In contrast, Trump’s campaign appears to be placing greater emphasis on collecting larger sums from a smaller group of donors. This strategy is likely linked to the former president’s preference for opulence and extravagance, traits that are evident in the lavish events he organizes and the luxurious lifestyle he leads.
Those who donate 100 dollars or more will receive an invitation to an online event where they can interact with Trump and other supporters. They will also have access to exclusive content and updates on the campaign.
The minimum donation amount for attending the charity dinner in Washington D.C. has been set at 250,000 dollars, an astronomical sum that underscores the elite character of the event. Guests will have the opportunity to dine with Trump and a select group of donors, enjoying a five-course meal prepared by renowned chefs.
The evening will be held at the Trump International Hotel in Washington D.C., a luxurious venue befitting the occasion. The event will be attended by prominent figures from the political and economic spheres, making it a unique networking opportunity.
The funds raised during the evening will be used to support Trump’s campaign for the 2024 presidential election. With his characteristic flair for self-promotion, Trump is likely to personally thank each donor and highlight their contribution to his political comeback.
This initiative to collect funds through a series of events and online donations is part of a broader strategy by the Trump family to generate revenue in the crypto world. Earlier this year, the Trump children launched their own NFT collections, which sold out rapidly, generating significant income.
The interest in cryptocurrencies and NFTs among the Trump family members appears to be a recent development, possibly sparked by the increasing popularity of these assets and their potential for rapid capital gains.
However, this involvement has sparked criticism from some quarters, who accuse the Trumps of exploiting their fame and political influence to promote speculative assets and generate personal wealth at the expense of small-scale investors.
Despite the controversy, the Trumps seem undeterred, continuing to invest in the crypto and NFT space, showcasing their ability to adapt to new trends and generate buzz around anything
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