Activate's Immersive Entertainment Experience Launches In Dallas-Fort Worth Area On February 12

The immersive experience will include 11 different game choices, each lasting 75 minutes.

Immersive entertainment brand Activate is set to open its third Dallas, Texas, US, location on February 12 in the Fort Worth area.

The immersive experience will feature 11 different game choices, each lasting 75 minutes and ranging in difficulty from easy to extreme. Challenges include the Laser room, Mega Grid and Strike, where guests must hit the bullseye.

Groups of two to five players can participate in the experience, which can be either cooperative or competitive, depending on guest preference. RFID wristbands will track guest scores and award level ups and prizes.

Activate director of marketing Will Gray said: “We are beyond excited to bring Activate to Dallas-Fort Worth, marking a huge milestone in our mission to redefine interactive entertainment.

“Activate isn’t just another gaming experience, it’s a full-scale adventure that challenges players to think fast, move strategically and work together in a way they’ve never experienced before. By merging cutting-edge technology with real-world physical engagement, we’re creating an environment where players of all ages can push their limits, test their skills and, most importantly, have an absolute blast.”

The new venue is part of the company’s goal to double its US presence to 60 locations, with plans for “Los Angeles, New York, San Francisco, and beyond.”