Yzy：Kanye West最新迈向加密货币

坎耶·韦斯特（Kanye West），现在被称为Ye，正在采取他的下一个重大举措 - 不是以音乐或时尚的方式，而是在加密货币中。他正在推出Yzy，这是一个以他著名的Yeezy品牌命名的代币

Musician and fashion designer Kanye West, legally known as Ye, is launching his own cryptocurrency called YZY, named after his famous Yeezy brand. Fans will be able to use YZY tokens to buy products directly from his website.

音乐家和时装设计师Kanye West（法律称为Ye）正在以其著名的Yeezy品牌命名自己的名为Yzy的加密货币。粉丝将能够使用Yzy代币直接从其网站购买产品。

This move comes after Ye faced major setbacks in his business ventures, including losing top brand deals and being cut off from platforms like Shopify due to his controversial statements.

这一举动是在Ye在他的企业中面临重大挫折之后，包括失去顶级品牌交易，并因其有争议的言论而被Shopify等平台切断。

Ye's crypto venture has raised concerns, especially with the token's structure and Ye's history of controversy. Here's a closer look at YZY and the reactions to it.

你们的加密货币公司引起了人们的关注，尤其是关于令牌的结构和Ye的争议历史。这是对Yzy及其反应的仔细研究。

Ye's Business Struggles and Turn to Crypto

你们的业务挣扎，转向加密货币

Over the past year, Ye has faced significant challenges in the business world. Following his controversial remarks, major brands like Adidas, Balenciaga, and Gap ended their partnerships with him.

在过去的一年中，你们在商业界面临着重大挑战。在他有争议的言论之后，阿迪达斯，巴伦西亚加和Gap等主要品牌结束了与他的伙伴关系。

More recently, Ye caused further controversy by displaying a T-shirt with a swastika on his Yeezy website, prompting Shopify to close down his online store.

最近，你们在他的Yeezy网站上展示了一件T恤，引起了进一步的争议，促使Shopify关闭了他的在线商店。

Amid these struggles, Ye seems to be turning to cryptocurrency as a way to take back control of his brand without relying on large corporations.

在这些斗争中，你们似乎正在转向加密货币，以此作为一种不依赖大公司的人来控制自己品牌的一种方式。

According to the plan, 70% of YZY tokens will be allocated to Ye himself, while 10% will be dedicated to liquidity and 20% will be available for investors.

根据该计划，Yzy代币的70％将被分配给您自己，而10％的代币将用于流动性，而20％将为投资者提供。

This has sparked concerns among some, as it gives Ye a vast majority of the tokens, leaving limited opportunities for outside investors.

这引起了某些人的关注，因为它给了大部分代币，为外部投资者留下了有限的机会。

Earlier this month, Ye expressed an interest in meeting with Coinbase CEO Brian Armstrong, which fueled speculation about his crypto plans.

本月初，叶表示有兴趣与Coinbase首席执行官布莱恩·阿姆斯特朗（Brian Armstrong）会面，这激发了人们对他的加密计划的猜测。

However, Ye later stated that he was not launching a token, commenting that many such projects “prey on fans with hype.”

但是，你们后来表示，他没有启动一个令牌，并评论说，许多这样的项目“掠夺了炒作的粉丝”。

Despite this, the YZY token was initially scheduled to launch on February 20 but was later delayed to February 21.

尽管如此，Yzy令牌最初定于2月20日推出，但后来推迟到2月21日。

According to some team members, the delay was caused by concerns over a recent crypto controversy in Argentina, where a government-backed token was revealed to be a scam.

据一些团队成员称，延误是由于最近对阿根廷的加密争议的担忧引起的，在阿根廷，政府支持的令牌被发现是骗局。

Critics have drawn parallels between YZY and a token launched by former U.S. President Donald Trump.

批评者在Yzy和美国前总统唐纳德·特朗普（Donald Trump）发起的象征之间取得了相似之处。

During his second inauguration, Trump launched his coin, keeping 80% of the tokens under the control of a company linked to him.

在第二次就职典礼上，特朗普推出了他的硬币，将80％的令牌保留在与他相关的公司的控制之下。

Ye initially planned to keep 80% of YZY, but following pushback, he reduced it to 70%.

你们最初计划保留80％的Yzy，但在推回后，他将其降低到70％。

Many celebrity-backed tokens have experienced rapid price increases followed by crashes, leaving early investors with profits and regular buyers facing losses.

许多由名人支持的代币经历了迅速上涨，随后发生了崩溃，使早期的投资者获得了利润和面临损失的常规买家。

With Ye holding the majority of YZY, some critics believe it could follow a similar trajectory.

Ye拥有大多数Yzy，一些批评家认为这可以遵循类似的轨迹。

It remains to be seen whether YZY will become a successful venture or join the ranks of failed celebrity tokens.

Yzy是否将成为一家成功的冒险还是加入失败的名人代币的行列还有待观察。