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Web3 游戏的复苏,其市值在 3 月中旬超过了 300 亿美元,尽管传统游戏玩家对此表示怀疑,但仍引发了人们的兴趣。然而,web3 游戏正在不断发展,将重点转向迎合主流受众的娱乐游戏。通过整合人工智能来增强游戏内元素并聘请传统游戏中经验丰富的开发人员,web3 游戏正在解决吸引休闲游戏玩家所面临的挑战,而休闲游戏玩家对区块链集成仍持谨慎态度。
Web3 Gaming Emerges from the Shadows, Embracing AI and Mainstream Appeal
Web3 游戏走出阴影,拥抱人工智能和主流吸引力
Amidst the roller coaster ride of the blockchain industry, the fate of web3 gaming has been a matter of constant debate. After the meteoric rise and subsequent fall mirroring the broader crypto market, many had consigned web3 gaming to the realm of a niche sector.
在区块链行业的过山车之旅中,Web3 游戏的命运一直是一个争论不休的问题。在经历了与更广泛的加密货币市场的快速上涨和随后的下跌之后,许多人将 web3 游戏归入了一个利基领域。
However, a recent surge in market capitalization has reignited hopes for the sector. Web3 gaming tokens surpassed $30 billion in market cap for the first time since the pandemic-fueled play-to-earn frenzy, signaling a resurgence of interest in this nascent industry.
然而,最近市值的飙升重新点燃了对该行业的希望。自大流行引发的“玩赚钱”热潮以来,Web3 游戏代币的市值首次超过 300 亿美元,这表明人们对这个新兴行业的兴趣重新燃起。
AI and the Legitimacy Factor
人工智能和合法性因素
The emergence of artificial intelligence (AI) in web3 gaming is a game-changer, infusing legitimacy into a sector often plagued by skepticism. By enhancing in-game elements such as interactions with bots and simulating immersive environments, AI has the potential to unlock new levels of gameplay and attract a broader audience.
人工智能 (AI) 在 Web3 游戏中的出现改变了游戏规则,为这个经常受到怀疑的行业注入了合法性。通过增强游戏中的元素,例如与机器人的交互和模拟沉浸式环境,人工智能有潜力解锁新的游戏水平并吸引更广泛的受众。
The Gamer-Centric Approach
以玩家为中心的方法
Web3 gaming studios are astutely recognizing the need to appeal to traditional gamers, who have often been turned off by poor gameplay and convoluted token mechanics. The focus is now on building enjoyable games that prioritize gameplay over tokenomics, with experienced developers and executives from the mainstream gaming industry joining the web3 ranks.
Web3 游戏工作室敏锐地认识到吸引传统游戏玩家的必要性,而传统游戏玩家往往因糟糕的游戏玩法和复杂的代币机制而失去兴趣。现在的重点是构建有趣的游戏,将游戏玩法置于代币经济之上,来自主流游戏行业的经验丰富的开发人员和高管加入了 web3 行列。
Google Cloud Empowers Aptos Game Developers
Google Cloud 为 Aptos 游戏开发者提供支持
Aptos Labs, the team behind the layer-1 chain, has partnered with Google Cloud to support the Aptos GameStack, a platform designed to streamline the integration of blockchain elements within games. By leveraging Google's cloud infrastructure, Aptos empowers developers with analytics, AI, and machine learning tools, enabling them to deliver a superior gaming experience.
Layer-1 链背后的团队 Aptos Labs 已与 Google Cloud 合作支持 Aptos GameStack,该平台旨在简化游戏中区块链元素的集成。通过利用 Google 的云基础设施,Aptos 为开发者提供分析、人工智能和机器学习工具,使他们能够提供卓越的游戏体验。
Onboarding Challenges and Innovation
入职挑战和创新
Despite the advancements, onboarding remains a significant challenge for the web3 gaming industry. A recent report revealed that over half of survey respondents cited the crypto onboarding process as a primary concern.
尽管取得了进步,但入门仍然是 web3 游戏行业的一个重大挑战。最近的一份报告显示,超过一半的受访者将加密货币入门流程视为主要关注点。
However, innovative solutions are emerging, such as Exverse, a free-to-play first-person shooter that simplifies the onboarding process, allowing players to register via email, Discord, or Telegram. Exverse demonstrates the industry's commitment to bridging the gap between crypto-savvy and non-crypto gamers.
然而,创新的解决方案正在不断涌现,例如 Exverse,这是一款免费的第一人称射击游戏,它简化了入门流程,允许玩家通过电子邮件、Discord 或 Telegram 进行注册。 Exverse 展示了该行业致力于弥合精通加密货币的玩家和非加密货币游戏玩家之间的差距。
Embracing the Benefits, Mitigating the Barriers
拥抱好处,减少障碍
By highlighting the benefits of web3 gaming, such as asset ownership and player empowerment, while leveraging AI to improve game quality and reducing onboarding friction, the industry is poised to make meaningful inroads with the billions of gamers worldwide.
通过强调 Web3 游戏的优势(例如资产所有权和玩家授权),同时利用人工智能提高游戏质量并减少新手入门摩擦,该行业有望在全球数十亿游戏玩家中取得有意义的进展。
Conclusion
结论
Web3 gaming has evolved from its play-to-earn roots, embracing AI and a gamer-centric approach. With investments pouring in and industry giants like Google Cloud lending their support, the sector is poised for a new era of growth. By addressing onboarding challenges and continuing to innovate, web3 gaming has the potential to captivate a mainstream audience and establish itself as a cornerstone of the global gaming landscape.
Web3 游戏已经从“玩赚钱”的根源演变而来,拥抱人工智能和以玩家为中心的方法。随着投资的涌入和谷歌云等行业巨头的支持,该行业已准备好迎接新的增长时代。通过解决入门挑战并持续创新,web3 游戏有潜力吸引主流受众,并成为全球游戏格局的基石。
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