特朗普币事件与加密2.0时代的到来

资本研究员Zeke

On the eve of the US President's inauguration, on the evening of January 17 local time, Trump announced the launch of his personal token, the TRUMP coin, through the social media platform Truth Social he founded. Initially, many people mistakenly believed that this move was the result of a hacker attack on Trump's account, but dozens of minutes later, Trump used his personal main account on X (formerly Twitter) to retweet the promotional information about the token, officially confirming the authenticity of the news.

美国总统就职前夕，当地时间1月17日晚，特朗普通过其创办的社交媒体平台Truth Social宣布推出个人代币——特朗普币。最初，很多人误认为此举是特朗普账户遭到黑客攻击的结果，但几十分钟后，特朗普用他在X上的个人主账户（原推特）转发了有关该代币的促销信息，正式确认了该代币的促销信息。新闻的真实性。

What followed was a surge that was enough to be recorded in the history of cryptocurrency. A large amount of funds began to pour into it. TRUMP's market value quickly climbed from zero to a maximum of 80 billion US dollars in just two days, almost completely siphoning all the liquidity in the market. The spread of this incident is no less widespread than the assassination of Trump in Pennsylvania last year, and its magic is no less than that he dodged the bullet by turning his head. I also have some simple thoughts to share about this incident.

随之而来的是足以载入加密货币历史的暴涨。大量的资金开始涌入其中。特朗普的市值在短短两天内从零迅速攀升至最高800亿美元，几乎完全吸走了市场上的所有流动性。这件事的传播范围不亚于去年特朗普在宾夕法尼亚州被刺杀的事件，其神奇之处也不亚于他转头躲过一劫。对于这起事件，我也有一些简单的想法可以分享。

In this big country in the East where I live, the final realization of private traffic is often completed through live streaming of goods on an app called "TikTok". On the other side of the Atlantic, the 47th President of the United States did something unprecedented. The head of the "world beacon" is using an electronic token to measure the value of his influence and power and accumulate huge wealth for his family. There is no doubt that we are entering a special era, an era where Crypto can be officially called Web3.0.

在我生活的这个东方大国，私域流量的最终变现往往是通过一款名为“TikTok”的应用上的直播带货来完成的。在大西洋的另一边，美国第47任总统做了一件史无前例的事情。 “世界灯塔”的掌门人正在用电子代币衡量自己的影响力和权力的价值，为家族积累巨额财富。毫无疑问，我们正在进入一个特殊的时代，一个加密货币可以正式称为Web3.0的时代。

The original intention of the Internet was to end those radio and television stations that monopolized the attention economy and return it all to users, but in the end its development path deviated from the original route. The early Internet companies that held chat platforms and search engines in Web2.0 have developed into the giants we see today, such as Google and Tencent. They have completed the original accumulation and achieved long-term monopoly by controlling a large number of traffic entrances. Today, ByteDance almost dominates social media in China and the West. Although it is undeniable that short video platforms have brought many opportunities for grassroots to turn over, this benefit is still shared by Internet celebrities and platforms in most cases, and the platforms have absolute voice.

互联网的初衷是结束那些垄断注意力经济的广播电视台，将其全部还给用户，但最终它的发展道路却偏离了原来的路线。早期在Web2.0中占据聊天平台和搜索引擎的互联网公司，已经发展成为我们今天看到的巨头，比如谷歌和腾讯。他们通过控制大量的交通入口，完成了原始积累，实现了长期垄断。如今，字节跳动几乎统治了中国和西方的社交媒体。虽然不可否认，短视频平台给草根带来了很多翻身的机会，但这种好处大多数情况下还是由网红和平台分享，平台拥有绝对的话语权。

No matter how the form changes, the monopoly of traffic is the eternal theme of Web2.0 giants. Ordinary people have very limited opportunities to benefit from it. Users can only continuously contribute traffic and money in this feast. Meme Coin may be a new opportunity. It is true that participating in Meme PVP is very dangerous, and there are also scams. You even need to accept the absolutely unfair distribution of 2:8 like TRUMP, but how many opportunities do ordinary people have to benefit from the traffic of the US president? TRUMP's process from 0 to 80 may be the only time.

无论形态如何变化，流量的垄断是Web2.0巨头永恒的主题。普通人从中受益的机会非常有限。用户只能在这场盛宴中不断贡献流量和金钱。 Meme Coin 可能是一个新的机会。确实，参加Meme PVP是非常危险的，而且也存在骗局。你甚至需要像特朗普一样接受2:8绝对不公平的分配，但是普通人有多少机会从美国总统的流量中受益？特朗普从0到80的过程可能是唯一一次。

In the past, I couldn't explain what Meme Coin was. But now I think I can explain it in a few simple words. The value of Meme is the pricing of something, someone, or a certain meme in a certain period of time, just like the initial market price of President Trump was 80B a few days ago. On the other hand, Meme is also a division of the traditional Internet attention economy. People are keen on these things that can make their eyes stay, and Meme gives users an opportunity to participate in the value distribution in hot events.

以前我无法解释Meme Coin是什么。但现在我想我可以用简单的几句话来解释它。 Meme的价值是某个时间段内某个事物、某个人、某个meme的定价，就像前几天特朗普总统的初始市场价格是80B。另一方面，Meme也是传统互联网注意力经济的一个分支。人们热衷于这些能让人目光停留的东西，而Meme则让用户有机会参与热点事件中的价值分配。

I mentioned in a previous article that the best form of SocialFi is not a Dapp like Friend.tech that has set rules and regulations, but Pump. The coin issuing team behind the president also chose Pump. The reason is very simple. People have the need to belong to a certain group, but it does not mean that they have to accept unfairness for this need. Friend.tech's pricing of Key and the subsequent complicated gameplay around Token are the main reasons for its limited ceiling and ultimate failure. Looking back at the past SocialFi projects, dividing people into different levels according to the number of Tokens held to allocate empowerment and services is also the reason for their failure.

我在之前的文章中提到，SocialFi 最好的形式不是像 Friend.tech 这样制定了规则和规定的 Dapp，而是 Pump。总统背后的发币团队也选择了Pump。原因很简单。人们有属于某个群体的需要，但这并不意味着他们必须为此接受不公平。 Friend.tech对Key的定价以及随后围绕Token的复杂玩法是其上限有限并最终失败的主要原因。回顾过去的SocialFi项目，根据持有Token的数量将人分为不同的等级来分配赋权和服务也是其失败的原因。

Small and fine is never suitable for Crypto that relies on community culture. Similarly, this applies to many tracks outside of SocialFi, such as the NFT issued by Trump. The huge supply of Meme often enables it to quickly gain a giant community. Whether you hold 100U tokens or 10WU tokens, you belong to this group.

小而精永远不适合依赖社区文化的加密货币。同样，这也适用于 SocialFi 之外的许多赛道，例如特朗普发行的 NFT。 Meme的巨大供应量往往使其能够迅速获得庞大的社区。无论你持有100U代币还是10WU代币，你都属于这个群体。

In the past, when we established a project, we needed to promote it on social media using Twitter, and then introduce users to Tg and DC to build a community. In the more distant past, for ancient memes like Doge, you could only find "organizations" through some forums. Pump integrates the advantages of traditional social media on the basis of AMM, and returns the rule setters to Creater, which is the main reason for its success. It compresses countless fitting

以前我们立项的时候，需要在Twitter等社交媒体上进行推广，然后向用户介绍Tg和DC，建立一个社区。在更遥远的过去，对于像Doge这样的古老模因，你只能通过一些论坛找到“组织”。 Pump在AMM的基础上整合了传统社交媒体的优势，将规则制定者回归到Creater，这是其成功的主要原因。压缩了无数配件