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即时通讯平台 Telegram Messenger 为拥有至少 1,000 名订阅者的频道所有者推出了一项收入分享计划。这些所有者将获得通过其渠道赚取的广告收入的 50%,这些收入以 Telegram 的原生加密货币 Toncoin (TON) 形式支付。该计划旨在鼓励渠道增长并吸引新用户加入该平台。
Telegram's Bold Move: Unleashing a Revenue-Sharing Bonanza for Public Channel Owners
Telegram 的大胆举措:为公共频道所有者释放收入共享财富
In a groundbreaking move that has sent shockwaves through the messaging sphere, Telegram Messenger has announced an audacious plan to share a whopping 50% of its advertising revenue with public channel owners who boast a substantial subscriber base. This lucrative offer, effective from March 31, 2023, empowers these content creators to reap the financial rewards of their dedicated followers.
Telegram Messenger 宣布了一项大胆的计划,将与拥有大量用户群的公共频道所有者分享高达 50% 的广告收入,这一突破性举措在消息领域引起了震动。这项利润丰厚的优惠自 2023 年 3 月 31 日起生效,使这些内容创作者能够从其忠实粉丝那里获得经济回报。
To qualify for Telegram's generous revenue-sharing program, public channels must meet a specific eligibility criterion: they must have amassed an impressive following of at least 1,000 subscribers. This strategic move underscores Telegram's commitment to supporting its content creators and unlocking new avenues for financial growth within its platform.
为了获得 Telegram 慷慨的收入分享计划的资格,公共频道必须满足特定的资格标准:它们必须拥有至少 1,000 名订阅者,令人印象深刻。这一战略举措凸显了 Telegram 致力于支持其内容创作者并在其平台内开辟新的财务增长途径的承诺。
The genesis of this revolutionary initiative can be traced to February 2024, when Pavel Durov, Telegram's visionary founder and CEO, unveiled the Telegram Ad Platform. This platform was conceived as a transformative vehicle for channel owners to tap into revenue streams and monetize their content. Since its inception, the price of Telegram's native cryptocurrency, Toncoin (TON), has experienced a meteoric rise of 111%, surging from $2.51 on February 29 to a commanding $5.30 on April 1, according to data from Cointelegraph Markets Pro and TradingView.
这一革命性举措的起源可以追溯到 2024 年 2 月,当时 Telegram 富有远见的创始人兼首席执行官 Pavel Durov 推出了 Telegram 广告平台。该平台被认为是频道所有者利用收入流并将其内容货币化的变革性工具。根据 Cointelegraph Markets Pro 和 TradingView 的数据,自成立以来,Telegram 的原生加密货币 Toncoin (TON) 的价格经历了 111% 的飞速上涨,从 2 月 29 日的 2.51 美元飙升至 4 月 1 日的 5.30 美元。
The recent surge in TON's value is widely attributed to the official announcement of Telegram's revenue-sharing program. This development has injected a surge of confidence into the cryptocurrency market, signaling the immense potential of Telegram's platform as a lucrative revenue-generating channel for public channel owners.
最近 TON 价值的飙升被广泛归因于 Telegram 收入共享计划的正式宣布。这一发展为加密货币市场注入了极大的信心,表明 Telegram 平台作为公共频道所有者利润丰厚的创收渠道的巨大潜力。
Telegram's vast and loyal user base, boasting over one trillion channel views each month, presents a golden opportunity for channel owners to leverage their audience reach and amplify their revenue streams. The company has meticulously designed the revenue-sharing program to ensure that channel owners have complete control over their earnings, with zero withdrawal fees.
Telegram 拥有庞大而忠诚的用户群,每月拥有超过一万亿的频道浏览量,为频道所有者提供了利用其受众范围并扩大收入来源的绝佳机会。公司精心设计了收益分享方案,确保渠道主完全掌控自己的收益,且提现费用为零。
Telegram's unwavering commitment to empowering its content creators is further exemplified by the addition of Toncoin as a payment method for purchasing ads on its platform. This strategic move strengthens the connection between Telegram's ecosystem and the broader blockchain landscape. However, it is important to note that Telegram ads are exclusively showcased on Telegram channels, with the type of content determining the specific channel on which an ad is displayed.
Telegram 坚定不移地致力于为内容创作者提供支持,这一点通过添加 Toncoin 作为在其平台上购买广告的支付方式得到了进一步体现。这一战略举措加强了 Telegram 生态系统与更广泛的区块链领域之间的联系。但需要注意的是,Telegram 广告仅在 Telegram 频道上展示,内容类型决定了广告展示的具体频道。
Prior to the launch of the official revenue stream, Telegram channel owners primarily relied on alternative monetization strategies such as paid posts, private channel subscription fees, and product sales. However, the introduction of Telegram's revenue-sharing program represents a paradigm shift, offering a more sustainable and scalable path to financial success for content creators.
在推出官方收入来源之前,Telegram 频道所有者主要依赖替代的货币化策略,例如付费帖子、私人频道订阅费和产品销售。然而,Telegram 收入分享计划的推出代表了一种范式转变,为内容创作者提供了一条更可持续和可扩展的财务成功之路。
Justin Hyun, the esteemed Director of Investments at Ton Foundation, shared his insightful perspective on Telegram's revenue-sharing program in an exclusive Cointelegraph interview. Hyun envisions Telegram's blockchain-based mini-decentralized applications (DApps), known as Mini Apps, as a potential "Trojan horse" for mass blockchain adoption.
Ton 基金会受人尊敬的投资总监 Justin Hyun 在接受 Cointelegraph 独家采访时分享了他对 Telegram 收入分享计划的深刻见解。 Hyun 设想 Telegram 基于区块链的迷你去中心化应用程序 (DApps)(称为 Mini Apps)是大规模区块链采用的潜在“特洛伊木马”。
Hyun elaborates, "Our strategy is to onboard more users onto the blockchain without burdening them with the complexities of blockchain technology. Mini Apps provide a user-friendly gateway into the blockchain ecosystem, allowing users to access a suite of DApps within Telegram's familiar interface."
Hyun 阐述道:“我们的策略是让更多用户加入区块链,而不会给他们带来区块链技术复杂性的负担。迷你应用程序提供了一个用户友好的进入区块链生态系统的门户,允许用户在 Telegram 熟悉的界面中访问一套 DApp。 ”
Hyun's ambitious vision aims to bring 500 million individuals onto the blockchain by 2028 through low-barrier use cases that seamlessly integrate with users' existing habits. This approach has the potential to expand blockchain's reach and accelerate its global adoption.
Hyun 雄心勃勃的愿景是通过与用户现有习惯无缝集成的低门槛用例,到 2028 年将 5 亿人带入区块链。这种方法有可能扩大区块链的影响范围并加速其全球采用。
Telegram's revolutionary revenue-sharing program and Hyun's insights into the transformative potential of Mini Apps underscore the company's unwavering commitment to innovation and its unwavering support for its content creators. As Telegram continues to evolve and expand its platform, it is poised to remain at the forefront of the messaging revolution, empowering its users to connect, share, and monetize their content like never before.
Telegram 革命性的收入分享计划和 Hyun 对小应用程序变革潜力的洞察突显了该公司对创新的坚定承诺以及对其内容创作者的坚定支持。随着 Telegram 不断发展和扩展其平台,它有望保持在消息传递革命的最前沿,使其用户能够以前所未有的方式连接、共享和货币化他们的内容。
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