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在对 Phaver 首席执行官 Joonatan Lintala 和生态系统首席财务官 Tomi Fyrqvist 的采访中,我们探讨了这个由 Web3 驱动的社交平台如何通过整合区块链技术和基于代币的激励措施来彻底改变社交媒体。
Phaver, a decentralized social media platform powered by Web3 technology, is aiming to revolutionize the way we interact on social media. In an interview with the company's CEO Joonatan Lintala and Ecosystem CFO Tomi Fyrqvist, we delve into Phaver's unique approach to putting users back in control of their content and data.
Phaver 是一个由 Web3 技术支持的去中心化社交媒体平台,旨在彻底改变我们在社交媒体上互动的方式。在对该公司首席执行官 Joonatan Lintala 和生态系统首席财务官 Tomi Fyrqvist 的采访中,我们深入探讨了 Phaver 让用户重新掌控其内容和数据的独特方法。
Unlike traditional social media platforms where corporations retain ownership of user-generated content, Phaver is designed to empower users by ensuring that they fully own their posts and can reap the benefits of their contributions. This stands in stark contrast to the Web2 model, where users' content and attention are often commodified for the platform's financial gain.
与企业保留用户生成内容所有权的传统社交媒体平台不同,Phaver 旨在通过确保用户完全拥有自己的帖子并能够从其贡献中获益,从而赋予用户权力。这与 Web2 模式形成鲜明对比,在 Web2 模式中,用户的内容和注意力常常被商品化以换取平台的经济收益。
Together with Joonatan and Tomi, we explore how Phaver is integrating social graphs like Lens and Farcaster, the steps involved in making blockchain-based apps mainstream-friendly, and the key differences between Web2 and Web3 social media. We also discuss the benefits of ownership that come with Web3, user onboarding strategies, and the challenges of moderating a decentralized platform.
我们与 Joonatan 和 Tomi 一起探索 Phaver 如何集成 Lens 和 Farcaster 等社交图谱、使基于区块链的应用程序成为主流友好所涉及的步骤,以及 Web2 和 Web3 社交媒体之间的主要区别。我们还讨论了 Web3 带来的所有权的好处、用户入门策略以及管理去中心化平台的挑战。
Their goals are ambitious, but realistic. Their approach to social media is neither stridently crypto-native and libertarian nor a Web2 app with crypto window dressing.
他们的目标雄心勃勃,但也很现实。他们对待社交媒体的方式既不是明显的加密原生和自由主义,也不是带有加密门面的 Web2 应用程序。
Phaver and other Web3 socialfi projects are trying to do to social media what defi apps are doing to traditional finance. Only with blockchain technology can the flaws of Web2 social media companies finally be redressed.
Phaver 和其他 Web3 社交金融项目正在尝试对社交媒体做同样的事情,就像 DeFi 应用程序对传统金融所做的那样。只有区块链技术才能最终弥补Web2社交媒体公司的缺陷。
One important lever available to Web3, but not Web2, is a token. The $SOCIAL token in the case of Phaver. Everyone gets a minimum 20% of the $SOCIAL average connected to the app during Season 2 of the Phaver airdrop. The token can also be used to boost your post back to the top of the feed for more visibility and Phaves.
Web3 可以使用的一个重要杠杆是代币,而 Web2 则不行。 Phaver 中的 $SOCIAL 代币。在 Phaver 空投第二季期间,每个人至少获得连接到该应用程序的社交平均金额的 20%。该令牌还可用于将您的帖子提升回源顶部,以获得更多可见性和 Phaves。
The interview covers other ways Phaver is trying to engender good behavior amongst participants without stifling creativity. Some things not mentioned, but coming soon in the app are tipping, paid private communities, boosting comment visibility, plus many ways to earn and unlock new experiences. There will be opt-in Web3 ads that pay a portion of proceeds to users, and gasless in-app wallets. The last is crucial to get users who have no familiarity with crypto in the door.
采访涵盖了 Phaver 试图在不扼杀创造力的情况下在参与者中培养良好行为的其他方式。一些未提及但即将在应用程序中推出的内容包括小费、付费私人社区、提高评论可见度,以及许多赚取和解锁新体验的方式。将有选择加入的 Web3 广告,向用户支付部分收益,以及无 Gas 的应用内钱包。最后一点对于吸引不熟悉加密货币的用户来说至关重要。
I believe fixing social media is the hardest and most important task in tech. It seems that the problems of Web2 social media products are not for lack of effort, but because of technological limitations. The phrase, “crypto fixes that” is often used ironically, but I think it might be resoundingly true in this case.
我相信修复社交媒体是科技领域最困难、最重要的任务。看来Web2社交媒体产品的问题并不是因为不够努力,而是因为技术的限制。 “加密货币解决了这个问题”这个短语经常被讽刺地使用,但我认为在这种情况下这可能是绝对正确的。
Are you as excited for Web3 Social as I am? Share your thoughts and opinions about this subject in the comments section below.
您和我一样对 Web3 Social 感到兴奋吗?在下面的评论部分分享您对此主题的想法和意见。
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