Opensea（OS2）正在推出代币（海上），削减费用，并接受跨链交易，作为其雄心勃勃的大修的一部分

Opensea Foundation已正式宣布即将推出的Sea Bodken，这是一项长期指定的数字资产，旨在奖励市场最大的

OpenSea is introducing the SEA token, a highly anticipated digital asset designed to reward loyal users, as part of a broader effort to strengthen its presence in the NFT ecosystem. The token will be airdropped to select users, and U.S. traders will be eligible to participate without the need for know your customer (KYC) verification.

Opensea正在引入Sea Coken，这是一项备受期待的数字资产，旨在奖励忠实的用户，这是加强其在NFT生态系统中存在的更广泛努力的一部分。代币将被呼射以选择用户，美国交易者将有资格参加，而无需了解您的客户（KYC）验证。

The launch of the SEA token fulfills years of speculation among OpenSea users, especially during the NFT market's peak in 2021 and 2022. Despite the trend of competitors like Blur and Magic Eden offering token incentives to attract traders, OpenSea remained hesitant.

海令牌的推出实现了Opensea用户的多年猜测，尤其是在NFT市场在2021年和2022年的顶峰期间。尽管Blur和Magic Eden等竞争对手的趋势却提供了吸引商人的激励措施，但Opensea仍然犹豫。

However, the registration of the OpenSea Foundation in the Cayman Islands in December sparked rumors of an impending token launch. The Cayman Islands are frequently used as a jurisdiction for crypto exchanges and projects preparing to launch tokens.

但是，12月在开曼群岛的Opensea基金会的注册引发了关于即将出现的代币发射的谣言。开曼群岛经常用作准备发射令牌的加密交易所和项目的管辖权。

Now, with the confirmation of the SEA token, OpenSea is also introducing support for over a dozen blockchains, fungible token trading, an XP rewards system, and an overhauled user experience as part of its sweeping OS2 relaunch.

现在，通过确认海令牌，Opensea还为超过十几个区块链，可及时的令牌交易，XP奖励系统以及对OS2 Relaunch的一部分进行了大修的用户体验提供了支持。

According to OpenSea co-founder and CEO Devin Finzer, the decision to launch the SEA token is part of a larger strategy to redefine OpenSea's identity and role in Web3.

根据Opensea联合创始人兼首席执行官Devin Finzer的说法，推出Sea Bodken的决定是重新定义Opensea在Web3中的身份和作用的更大策略的一部分。

"We took a step back with this rebuild and said: We want to build long-term for our community. We want to be much more crypto-native,” Finzer told Decrypt. "We want to really have a platform that feels and lives and breathes Web3, and having a token as part of that felt like the right thing to do for our users and the participants of the NFT ecosystem over the long haul.”

Finzer告诉Decrypt：“我们对这种重建进行了重建，并说：我们想为社区建立长期的长期。我们希望真正拥有一个感觉和生活的平台并呼吸Web3，并具有代币作为其中的一部分，感觉就像是为我们的用户和NFT生态系统的参与者做正确的事情。”

The SEA token is designed to foster community engagement, similar to past crypto airdrops. However, Finzer acknowledges the challenge: while token rewards can generate short-term excitement, many past airdrops—like Blur's—have struggled to maintain long-term value.

海令牌旨在促进社区参与度，类似于过去的加密驾驶。但是，Finzer承认了这一挑战：虽然令牌奖励可以产生短期兴奋，但许多过去的空投（例如Bly's）努力保持长期价值。

"If you don’t have a product that people love, and you don’t have a real community, then a token is going to be a short-term thing,” Finzer added. “But if you continue investing in the product and make the token a key ingredient in the future of the platform, then you can take a much more long-term approach.”

Finzer补充说：“如果您没有人们喜欢的产品，而您没有真正的社区，那么令牌将是短期的。但是，如果您继续投资于产品和在平台的未来将令牌成为关键要素，然后您可以采取更长期的方法。”

OpenSea once dominated the NFT market, commanding the majority of Ethereum-based NFT trading volume. In early 2022, the company soared to a $13.3 billion valuation following massive venture capital investments.

Opensea曾经统治NFT市场，指挥大多数基于以太坊的NFT交易量。在2022年初，大规模风险投资后，该公司飙升至133亿美元。

However, as NFT demand waned and competitors emerged, OpenSea lost ground. According to Tiexo data, OpenSea's market share for Ethereum NFT trading has shrunk to around 30%, while Blur has surged ahead with 62% over the past six months.

但是，随着NFT需求的减弱，竞争对手的出现，Opensea失去了阵地。根据TIEXO数据，Opensea的Ethereum NFT交易市场份额已缩减到30％左右，而Blur在过去六个月中以62％的速度飙升。

Faced with this existential crisis, OpenSea made a conscious pivot back to its crypto-native roots, embracing a leaner Web3 team and refocusing on product innovation. This shift also comes after OpenSea laid off 56% of its workforce following a Wells Notice from the SEC in August 2024, which raised concerns over potential unregistered securities on the platform.

面对这种存在的危机，Opensea使人有意识地回到了其加密本地的根源，拥抱了一个更精美的Web3团队，并重新集中了产品创新。在2024年8月的SEC发出的Wells通知后，Opensea放弃了56％的劳动力，这也引起了人们对平台上潜在的未注册证券的担忧。

"In the bull market, we became far too Web2,” Finzer admitted. “Now we’re really leaning into a small, lean Web3, crypto-native team as we roll out this new product.”

Finzer承认：“在牛市上，我们变得太过了。

This transformation aligns with a broader trend among Web3-native brands like Yuga Labs (the creators of Bored Ape Yacht Club) and Doodles, which have also sought to rekindle their communities by shedding the corporate polish that came with rapid expansion.

这种转变与Yuga Labs（无聊的Ape Yacht Club的创造者）和Doodles等Web3本地品牌之间的更广泛趋势保持一致，这些涂鸦也试图通过抛弃随着快速扩张的公司抛光而重新燃起社区。

With OS2, OpenSea isn't just revamping its marketplace—it's evolving into a broader trading platform that supports fungible tokens alongside NFTs. Finzer describes it as a “reimagining of every surface of OpenSea,” built with the intention of uniting all kinds of tokenized assets in one place.

借助OS2，Opensea不仅改善了自己的市场，而且还发展成为一个更广泛的交易平台，该平台支持NFTS并肩作用。 Finzer将其描述为“对Opensea的每个表面的重新构想”，其目的是将各种令牌化资产团结在一个地方。

The upgrade introduces cross-chain NFT purchases, allowing users to buy a Solana NFT using a non-Solana payment method. OpenSea is also aggressively cutting fees: marketplace fees are dropping to 0.

升级引入了跨链NFT购买，使用户可以使用非索拉纳付款方式购买Solana NFT。 Opensea也正在积极削减费用：市场费用下降到0。